From Tokyo2point0 Presentation on April 13th

1. www.mokugift.jp

2. Corporate Profile
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Company Name: MOKUGIFT Co., Ltd. (株式会社MOKUGIFT)
Established: February 19, 2009 (2009年2月19日)
Headquarters: Chateau Takanawa Bldg 204, 3-23-14 Takanawa, Minato-ku, Tokyo 150-0013
TEL: 81
TEL +81 (3) 6277-2431 FAX +81 (3)6277 2432
6277 2431 FAX: 81 (3)6277-2432
(冨田 健二)
Chief Executive: Kenji Tomita
(伊藤 尚樹)
Board Members: Naoki Ito
Hans Chung (ハンズ・チュン)
(中村 夏実)
Natsumi Nakamura
Krates Ng (クレイツ・ング)
Kevin J. Smith (ケビン・スミス)
Mission:
Mi i To
T create easy-to-use services th t provide a positive social contribution. T
t t i that id iti il t ib ti To
allow both individuals and corporations to plant trees cheaper, easier and
faster than ever before by harnessing the power of the internet as well as the
AppStore.
MOKUGIFTのコンセプトは誰でも簡単に社会貢献できるサービスを提供することです。個人・法人
のお客様どなたでもインターネット（www.mokugift.jp）やAppStore経由で今までより簡単により安
く・より早く木を植える事ができます。

3. What is mokugift?
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Mokugift provides individuals and corporations
with a fun, easy and inexpensive way to make a
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positive contribution in the fight against global
warming.
warming
(1) l
( ) Plant a virtual tree. Collect, show to friends, display
l ll h f dd l
on your homepage or blog
(2) Mokugift and its partners plant a real tree

4. Where do we plant?
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インド
ハイチ
セネガル
フィリピン
カメルーン
ベリーズ
ホンジュラス
ニカラグア
パナマ
エチオピア
ブルンジ
ザンビア

5. Who are our partners?
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PLANTING PARTNERS
• Trees For The Future:
• The International Award, National Arbor Day
Foundation, 1990
• Earth Trusteeship Award, The Earth Society, 1994
• Green Globe Commendation Winner, 1999
• Sustainable Harvest International
• 10 Best Environmental Non-Profits, Chrity
Navigator, 2008
• Yves Rocher Women o t e Earth a a d, 2007
es oc e o e of the a t award, 00
• Etown E-chievement award, 2004

7. Mokugift trees enrich our planet and local
communities
Enrich The Planet Enrich Communities
Trees planted in tropical zones are the Mokugift partners educate local
most beneficial to the fight against communities about planting
global warming. techniques that enrich the land and
empower them to overcome poverty.
Mokugift plants in 12 tropical As each participating family proudly
countries: Belize, Honduras, Nicaragua, graduates from these programs with
Panama, Cameroon, Ethiopia, Burundi,
, , p, , healthy farming knowledge and
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Senegal, Zambia, India, Philippines, enriched lifestyles, they inspire other
and Haiti families to adopt the same techniques.

8. 88% personally care
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68% off consumers say thatt in a
th i
about protecting the
recession, they would remain
environment
loyal to a brand if they
support a good cause
69% would be prepared
between two brands of
similar quality & price, a
to pay
py more for eco-
social purpose is
il i friendly products
what would most
affect consumer 52% are more likely to
decisions, globally
recommend a brand
42% (more important that supports a
than design, innovation and
good cause than one
brand loyalty)
that does not
Source: Edelman good purpose global study 2008

9. The easiest way for you to make a contribution to the environment
The easiest way for you to make a contribution to the environment
INDIVIDUAL CONTRIBUTIONS
個人でも社会貢献できる仕組
個 も社会 献 き 仕組

11. The Fastest Way to Plant a Tree!
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1. Choose a region: Central America, Africa, Asia
木・地域を選ぶ： 中央アメリカ・アフリカ・アジア

12. The Fastest Way to Plant a Tree!
y
2. Choose a country: We plant in 12 countries!
国を選ぶ： 世界中で１２カ国に植えています。

13. The Fastest Way to Plant a Tree!
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3. Choose a recipient: Send to one or more friends or just plant for yourself!
送り先を選ぶ： 友達（何人でも）へ送るか自分にプレゼントできます。

14. What happens next?
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1. Your friend(s) receive an e‐mail informing them of the gift.
2. The click on the link provided to receive the tree.
3. They accept the gift and the tree is planted on their tree
island.
4. A real tree is planted by mokugift in the designated
country!
t!

15. How do I see the tree?
What does the tree look
like on my friends site?

16. Your Friend’s Page
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17. Your Friend’s Page
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18. Your Friend’s Page
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19. 日経産業新聞 Nikkei Industrial
Pg.1; Apr 8,2009
The easiest way for any corporation to make an environmental contribution
The easiest way for any corporation to make an environmental contribution
CORPORATE CONTRIBUTIONS
法人の社会貢献できる仕組
社会 献 き 仕組

20. The Corporate Ecopage
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21. Spreading the word
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22. The Corporate Ecopage
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23. The Customer receives the tree (1)

24. The Customer receives the tree (2)

25. The Customer’s Tree Island

26. WHY SHOULD YOUR COMPANY
FIGHT GLOBAL WARMING?

27. Cause‐related marketing increases
sales and ad awareness
sales and ad awareness
Cone/Duke University Cause Study Results
participants
The results revealed that
spent nearly twice as long
reviewing cause-related ads
cause related
versus the general corporate advertisements. This
resulted in a sales increase
(19%) similar to the lab study for the target
toothpaste brand. And although the shampoo brand
brand
increased only by a modest 5 percent, sales
among
its target audience of women increased
by nearly 14 percent.
Source: 2008 Cone/Duke University Behavioral Cause Study

28. Opportunity to be the dominant brand
associated with nurturing (in Japan and globally)
associated with nurturing (in Japan and globally)
Source: Edelman PR good purpose global survey

29. Upcoming Features
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Mobile site
•
Affiliate system
Affiliate system
•
Influence tracking
•
Most trees planted rankings – Live April 13
•
Most trees received rankings – Live April 13
Most trees received rankings Live April 13
•
Plus a whole lot more!!!
•

30. Thank You!
For more information please contact:
Kevin J. Smith
TEL: ()
(03) 6277‐2431
FAX: (03) 6277‐2432
Mobile: 090‐9801‐8090
e‐mail: kevin@mokugift.jp