This document summarizes key internet statistics from 2010. It reports that 107 trillion emails were sent, with 262 billion spam emails per day. There were 1.88 billion email users and 2.9 billion email accounts worldwide. There were 255 million websites and over 202 million domain names registered. The number of global internet users reached 1.97 billion with growth of 14% from the previous year. Social media saw rapid growth, with 600 million people on Facebook and 175 million on Twitter. YouTube had over 2 billion daily video views.

1. STATE OF
INTERNET 2010
Presentation by:
Asif Kabani, VP, ISOC, Pakistan
Email: [kabani.asif@gmail.com]

2. Presentation by:
Emails in 2010 Asif Kabani,
Email: [kabani.asif@gmail.com]
107 trillion –
The number of
emails sent on
the Internet in
2010. 294 billion –
25% – Share of Average
email accounts number of
that are email
corporate. messages per
day.
Emails
2.9 billion – 1.88 billion –
The number of The number of
email accounts email users
worldwide. worldwide.
262 billion –
The number of
480 million –
spam emails
New email
per day
users since the
(assuming
year before.
89% are
spam). 89.1% – The
share of emails
that were
spam.
STATE of Internet 2010

3. Presentation by:
Websites in 2010 Asif Kabani,
Email: [kabani.asif@gmail.com]
255 million –
21.4 million –
The number of
Added websites
websites as of
in 2010
December 2010.
STATE of Internet 2010

4. Presentation by:
Web servers in 2010 Asif Kabani,
Email: [kabani.asif@gmail.com]
39.1% – Growth 5.8% – Growth 55.7% – Growth
15.3% – Growth 4.1% – Growth
in the number of in the number of in the number of
in the number of in the number of
Apache Google GWS Lighttpd
IIS websites in nginx websites
websites in websites in websites in
2010. in 2010.
2010. 2010. 2010.
STATE of Internet 2010

5. Presentation by:
Domain names in 2010 Asif Kabani,
Email: [kabani.asif@gmail.com]
88.8 million –
.COM domain
names at the
end of 2010.
7% – The
13.2 million –
increase in
.NET domain
domain names
names at the
since the year
end of 2010.
before
Domain
202 million –
The number of
8.6 million –
domain names
.ORG domain
across all top-
names at the
level domains
end of 2010.
(October
2010). 79.2 million –
The number of
country code
top-level
domains (e.g.
.CN, .UK, .DE,
etc.).
STATE of Internet 2010

6. Presentation by:
Internet users in 2010 Asif Kabani,
Email: [kabani.asif@gmail.com]
1.97 billion –
Internet users
worldwide
(June 2010).
14% – Increase
110.9 million –
in Internet
Internet users
users since the
in Africa.
previous year.
204.7 million –
Internet users 825.1 million –
in Latin Internet users
America / in Asia.
Caribbean.
266.2 million – 475.1 million –
Internet users in Internet users in
North America. Europe.
STATE of Internet 2010

7. Presentation by:
Social media in 2010 Asif Kabani,
Email: [kabani.asif@gmail.com]
152 million –
The number of
blogs on the
Internet (as
tracked by
20 million – The BlogPulse).
25 billion –
number of
Number of sent
Facebook apps
tweets on
installed each
Twitter in 2010
day.
70% – Share of
100 million –
Facebook’s user
New accounts
base located
added on
outside the
Twitter in 2010
United States.
Social
Media
30 billion –
Pieces of 175 million –
content (links, People on
notes, photos, Twitter as of
etc.) shared on September
Facebook per 2010
month.
7.7 million –
People
250 million –
following
New people on
@ladygaga
Facebook in
(Lady Gaga,
2010.
Twitter’s most
600 million – followed user).
People on
Facebook at the
end of 2010.
STATE of Internet 2010

8. Presentation by:
Asif Kabani,
Web browsers in 2010 Email: [kabani.asif@gmail.com]
STATE of Internet 2010

9. Presentation by:
Videos in 2010 Asif Kabani,
Email: [kabani.asif@gmail.com]
2 billion – The
number of
videos
watched per
day on
YouTube.
20 million – 35 – Hours of
Videos video
uploaded to uploaded to
Facebook per YouTube
month. every minute.
2+ billion –
Videos 186 – The
number of
The number of
online videos
videos
the average
watched per
Internet user
month on
watches in a
Facebook.
month (USA).
14% – Share
of Internet 84% – Share
users that of Internet
have users that
uploaded view videos
videos online online (USA).
(USA).
STATE of Internet 2010

10. Presentation by:
Images in 2010 Asif Kabani,
Email: [kabani.asif@gmail.com]
5 billion –
Photos hosted
by Flickr
3000+ – Photos (September
uploaded per 2010).
minute to
Flickr.
130 million –
At the above
rate, the
number of
photos
uploaded per
month to Flickr.
3+ billion – Photos uploaded per month
to Facebook.
•36 billion – At the current rate, the number of
photos uploaded to Facebook per year.
STATE of Internet 2010

11. Presentation by:
Data sources and notes Asif Kabani,
Email: [kabani.asif@gmail.com]
• Spam percentage from MessageLabs (PDF). Email user numbers and counts from
Radicati Group (the number of sent emails was their prediction for 2010, so it’s
very much an estimate). Website numbers from Netcraft. Domain name stats from
Verisign andWebhosting.info. Internet user numbers and distribution from
Internet World Stats. Facebook statsfrom Facebook and Business Insider. Twitter
stats from Twitter (and here), TwitterCounter andTechCrunch. Web browser
stats from StatCounter. YouTube video numbers from Google. Facebook video
numbers from GigaOM. US online video stats from Comscore and the Pew
Research Center. Flickr image numbers from Flickr. Facebook image numbers
facebook.com and Internet
STATE of Internet 2010