Best ppt of management of companies

1. Name : Twesha Tripathi
Enrollment no. :
IU2284000007
IMBA 1ST SEM

2. INTRODUCTION
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ITC Limited is an Indian
conglomerate company
headquartered in Kolkata .
ITC has a diversified presence across
industries such as cigarettes , FMCG ,
hotels , software , packaging ,
paperboards , speciality papers and
agribusiness .
The has 13 businesses in 5 segments .
It exports its products in 90 countries .

3. Data Information :
Headquarters Kolkata
Revenue 48151 crores INR (31 March 2021)
Founded 24 August 1910
Total assets 77,259 crores INR (US$10 billion ,
2022)
Number of employees 36,500 ( 2021 )
Customer service 03322889371
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4. History of ITC
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ITC was started on 24th August 1910 .
The name of the company was Imperial Tobacco Company .
In 1974 they abbreviated their name to I.T.C Limited .
ITC is one of the major players in the hotel sectors.
The journey of their hotel industry started in 1975 . And today they have 100+
hotel chain
ITC has more than 40 lakhs farmers associated with them in their E-Choupal
concept .
The man behind ITC is YC Deveshwar joined in 1968 . Also , he recognized with
many awards .

5. ITC diversification strategy
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In 1979 they diversified their business & started with the business of manufacturing
paper boards .
They created a separate company for the paperboard business namely ‘
Bhadrachalam Paperboard Ltd.’
In 1985 they started their cigarette and tobacco business in Nepal.
In 1990 ITC acquired Tribeni Tissues Limited (TTL)
In 2002 ITC merged Bhadrachalam and TTL and made it single group .
In 2004 they acquired another paperboard industry BIPCO . It was done to reduce
their lead time due to the increased demand for their products .
Strategy of ITC enhanced its consumer service.

6. Other businesses
ITC Business Model is not limited to its cigarette and tobacco industry .
In 2001 ITC launched their packaged food products.
In 2002 ITC launched their candies like Candyman and Mentos with ashirvaad aata.
In 2003 ITC also launched Sunfeast which marks a great presence in the FMCG sector.
In 2007 ITC cameup with Bingo .
In 2010 ITC launched Yippie in competition with its rival Maggie by nestle.
And there are several products which are launched by ITC .

7. HOW ITC BECAME A HUGE SUCCESS
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Sourcing Capability : ITC has strong sourcing capabilities . With the help of
various sources , ITC was able to extend its business in different sectors .
Effective Brand Utilization : After getting recongnized in the agricultural and
FMCG sector , ITC used its established brand name for entering into the
stationary martket.
Related Businesses : ITC had very interrelated businesses . This helped them
in the in-house production of their raw materials .
Role Of Management : Management is the heart and soul of successful
business . Having leader like YC Deveshwar helped them in reaching heights.
Focus on Sustainability : ITC focuses on sustainability as its goal . They have
targeted majority those sectors which are sustainable in the long run , offering
more.
Meeting Corporate Social Responsibility : ITC contributed to the development
in education , environmental protection and community development .

8. ITC : KEY BUSINESS HIGHLIGHTS
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31%
16%
8%
7%
2%
3%
4%3%
25%
Sales
Sunfeast
Aashirvaad
Bingo
Yippee
Classmate
Fiama
Vivel
Lifestyle Retail
Mangaldeep

9. HIMALAYA DRUG COMPANY
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INTRODUCTION
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Himalaya Drug Company is an Indian multinational
pharmaceutical company based in Bengaluru ,
Karnataka , India.
It was originally established by Mohammad Manal in
Dehradun in 1930.
It produces health care products health care products
under the name Himalaya Herbal Healthcare Products
include ayurvedic ingredients .
It is spread across location in India , United States ,
Middle East , Asia , Europe and Oceania, while its
products are sold in 106 countries across the world.

10. Data Information
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Type Private limited
Industry Pharmaceuticals
Founded 1930 , 92 years ago
Area served Worldwide
Number of employees 10000
Himalaya Global Holdings Ltd. Is the parent of The Himalaya Drug Company
worldwide.

11. Himalaya products
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Himalaya herbal healthcare has a very wide range of products , which include pharmaceutical ,
personal care , baby care , well being , nutrition and animal health products .
The neem facewash is one of the most popular and well known products.
Mothercare products have been launched in 2016 with foray into extensive research and
development in systems of ancient ayurveda medicines of India .
The company has a presence in 106 countries .

12. Marketing plans of the
company
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Himalaya company’s marketing strategy can be
defined as one of the most comprehensive yet
important in the present times.
Himalaya’s biggest marketing strategy was
shift from focusing Ayurvedic ideas to herbal
personal care.
Leading marketing approaches of Himalaya
are high quality , wellness and uncompromised
service with a smile .
They are able to supply the products needed
main by the customers at all times by keeping
high standard.

13. Himalaya’s 4Ps Marketing Mix
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Quality
Design
Brand name
Features
Packaging
Variety
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List prices
Discounts
Payment period
Credit terms
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Advertising
Personal selling
Sales promotion
Public relation
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Channels
Coverage
Locations
Inventory
Transportation
Logistics
Product Price
Place Promotion

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Himalaya’s My Lakshaya campaign
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Himalaya’s my lakshaya campaign to enable people live their dreams ,
is using digital and social media to reach out to the young urban
consumer .
This gave birth to “ My Lakshay “ an exclusive campaign that
redefines the value of living your dream.
My Lakshay gives young adults an opportunity to purse a career of
their choice

15. Final analysis of Himalaya
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Himalaya is considered one of the best brands in the personal care segment.
The complete re-branding exercise and reorientation in the marketing strategy worked out well for the
company.
As in the market they are launching Himalaya’s products . They have large number of products or competitors
in the market.
They are committed towards their nation and people and nature as Himalaya is the natural herbal company so
they are trying coming with new products to give value to the costumers and no doubt to the nature.
Their digital campaigns focus on raising awareness for their products .
Himalaya products have been endorsed by 300000 doctors around the globe .
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16. Thank you
Presenting
To : Arnaaz ma’am
By : Twesha