Microenvironment and macroenvironment concept of marketing explained briefly with the ITC's products.

1. Topic : Microenvironment and Macroenvironment
of ITC
Group members :
Ajinkya Sonune
Aniket Pophale
Abhishek Desai
Swapnil Karajanagi
Harshal Kulkarni
Shivam Koul

2. First Cigarette factory at Bangalore in 1913
Packaging and Printing Business in 1925
In 1953 Lithographic printing business
of Printers Limited
In 2000, they stepped into clothing,
stationery products & gifting business
In 1994 hotel under the company
were transferred into thee listed
subsidiary company ITC Hotels
Limited
1996 Cricket World Cup
In 1975 they entered into Hospitality
Sector
Imperial Tobacco
Company

3. Headquarter at Kolkata,
India.
Premier private sector company with a turnover of US $7 Billion.
Captured Market around $45 Billion in 2012-13.
Consistent Market Leader in cigarette sector.
Successful 100 years of Luxurious Era.
India’s Most Respected Company.
Second Largest Exporter of Agricultural Products.
“Enduring Value, For the Nation. For the
Shareholders.

4. A BRAND FOR DAY TO NIGHT

6. “Export of services” means the supply of any
service when,–– (i) the supplier of service is
located in India.
(ii) the recipient of service is located outside
India.
(iii) the place of supply of service is outside
India.
(iv) the payment for such service has been
received by the supplier of service in
convertible foreign exchange or in Indian

7.  The service you provide is that of an intermediary. As
per of the IGST Act, 2017, “intermediary” means a broker,
an agent or any other person, by whatever name called,
who arranges or facilitates the supply of goods or
services or both, or securities, between two or more
persons, but does not include a person who supplies
such goods or services or both, or securities on his own
account.
 The place of supply of “intermediary
services” shall be the location of the
supplier of services. Therefore, the supply
of the intermediary service is in the taxable
territory and so the service is taxable and
as a service provider, you have to
discharge the tax liability.

8. Company’s Name Market Share (%)
ITC 14%
Hindustan Unilever
(HUL)
12%
Nestle 3%
Britannia 3%
Patanjali Ayurved 4%
Dabur 2%
Godrej Group 2%
Marico 5%
GlaxoSmithKline
(GSK)
1%
Colgate-Palmotive 1%
Market Shares of ITC :
 According to various analysts
reports, ITC is projected to see a profit
dip of nearly 35% but will see healthy
growth in its FMCG segment.
Lockdown hurts ITC's cigarette
business - ITC owns about 80% market
share in the category, 25% of the profit

9.  After Britannia, and HUL, FMCG major ITC is all set to declare its first-quarter
earnings for 2020-21, on Friday, July 24. With its cigarette business taking a big
knock and hotels seeing a complete washout due to the pandemic, the hope lies
with the FMCG business to save the quarter for ITC.

10. R & D came up with Orange
Marie & Butterscotch cream
variants after the extensive
survey of 14000 customers .
Marketing team came up with
classmate and paper craft
after surveying around 20000
students and Professionals .

11. • The project started with a pilot in June 2000
in Madhya Pradesh with Soyabean farmers.
• Plans are to reach 15 states by 2010,
covering 100,000 villages with 20,000
Choupals.
• Currently, it covers six states, and multiple
commodities like prawns, cotton and coffee
with 4000 Choupals.

13. YIPPEE
Round shaped
Atta Noodles
Non Sticky
MAGGIE
Rectangular shaped
Refined Flour
Sticky
Sunfeast Nestle

14. • Total FMCG sector
contribute around
65% in ITC’s Revenue.
• Cigarette sector alone
contributes 82.13% in
FMCG Sector.
TOMERS
SMOKING IS INJURIOUS TO HEALTH

16. Focused
on
Population
Largest
Notebook
Brand
Local &
Premium
customer
focus
Market Share
Total market share ITC stationery
• Responded to government’s
“Sarv shiksha abhiyan”
initiative.
• Introduced Paperkraft brand
for capturing not only student
sector but also corporate
sector.

17. • Ideal for business
travellers
• Business Centre
• Business Services
• Banquet
• Luxury Suites
• Multinational
Cuisines
• Luxury Spa
Providing
International
Amenities
Increasing
Premium
consumers
Identified
demand

18. • E-commerce
platform
• Welfare Scheme
• Largest rural
Digital Market
• Brand
Recognition

20. Indo-Portuguese
architecture
resort
Sea View Suites
Admire the Village
Style
The Majestic
Aesthetic of the
Mughal Gardens
Mughal
Chambers
Enjoy the
Mughal Era

21. • Effeted on ITC core business of tobacco
and cigarettes
• After that ITC used their existing
businesses to promote their company.

22. E-Commerce Sector
Luxury Brand
Image
Day to Night all
Products
FMCG Sector