The document discusses future trends in business based on data from 2010-2014. It shows tremendous growth in sectors like e-commerce, with companies like Flipkart and Snapdeal growing significantly. The use of mobile apps and subscriptions also increased sharply over this period, as seen in the rising number of apps using words like "subscribe" and the growth of popular channels in India. This phase of 2011-2014 exhibited a sharp increase in key metrics like traffic and the scale of major companies.