#UNIQUE Marketing strategy applied by FINO to expand it's business in rural India.

1. Rural Strategy
Growth for Today and Tomorrow

2. ?
WHAT
HOW
WHOM
WHERE

3. Focus
Financial
literacy
Financial
Viability
Dispersed
Operation
Right
Talent
BARRIERS

4. Strategies for
FACE-TO-FACE
Team for financial product
High-Tech technology
LITERACY
65 member team
Agent team
RIGHT BANDHU
MANAGE
OPERATION
Smartcard
Biometric
System

5. Leader
Employability
BusinessAwards
Opportunity
IMPACT

6. THANK
YOU