More than 90% of North American B2B executives consider e-commerce a critical priority, and yet a large percentage of B2B companies still have not made the shift to start selling and growing online. Leading your business to the digital marketplace takes the right balance of vision and technical knowledge. Join us for an in-depth look at the key elements of a successful e-commerce investment. https://www.k-ecommerce.com/webinars/erp-integrated-ecommerce-department

1. Think Like An Executive: Solving the B2B E-Commerce Dilemma
Think like an Executive:
Solving the B2B E-Commerce
Dilemma

2. Think Like An Executive: Solving the B2B E-Commerce Dilemma
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3. Think Like An Executive: Solving the B2B E-Commerce Dilemma
Today’s Presenter
Patrick Fusarini
Solution Engineer
patrick.fusarini@k-ecommerce.com
Twitter: @kecommerce
LinkedIn: company/k-ecommerce/

4. Think Like An Executive: Solving the B2B E-Commerce Dilemma
Agenda
• k-eCommerce at a glance
• Goals of a CEO
• Increasing Top & Bottom Line
• Identify and Mitigate Risks
• Improved Productivity and Efficiency
• Demo
• Q&A
• Next week: The Marketer’s Perspective

5. Think Like An Executive: Solving the B2B E-Commerce Dilemma
k-eCommerce
Since 1999, k-eCommerce has been
providing businesses around the world
with innovative e-commerce solutions
to accelerate online sales. Based in
Montreal, Canada, and Northville
(Michigan), USA, k-eCommerce delivers
a cloud-based e-commerce solution for
B2B and B2C fully integrated with the
Microsoft Dynamics™ suite and SAP
Business One.
Expertise
20+ Years:
k-eCommerce is the leader in
innovative, integrated e-commerce
solutions for Microsoft Dynamics and
SAP Business One since 1999.
$2 Billion
Online Sales
Our high-performance PCI-certified
cloud infrastructure processes billions
of dollars in transactions year after
year.
Our Solution
Over 1,500 websites:
From manufacturing to wholesale to
retail and beyond, we power
businesses all over the world.
k-eCommerce at a Glance

6. Think Like An Executive: Solving the B2B E-Commerce Dilemma
Millenials
30%
Gen X
34%
Boomers
31%
75+
5%
-vertoanalytics.com
Age Distribution of
Online Shoppers

7. Think Like An Executive: Solving the B2B E-Commerce Dilemma
Increase Your Top & Bottom Line
Target Your Existing Customers
Develop sustainable strategic advantages
• Place orders on behalf of your
customers directly through the
webstore
• Upsell and cross sell your customers
to checkout with more valuable
orders
• Increase your closing rate with
abandoned cart follow ups
“We probably see close
to 200 new retail users
a week, and we’re
adding in about 30
business customers per
week.”
Barbara Gillett
IT Manager, LorAnn Oils

8. Think Like An Executive: Solving the B2B E-Commerce Dilemma
Increase Your Top & Bottom
Line:
Acquire New Customers
Develop sustainable strategic
advantages
• Be top of search results with
automated and advanced SEO
management
• Become a trusted expert to your
customers with educational blogs,
and static pages
“The better the
experience, the more the
customer will trust your
business, product and
order process.”
Jenna Lesar
Marketing Director,
Detroit Speed

9. Think Like An Executive: Solving the B2B E-Commerce Dilemma
Identify and Mitigate Risks:
Establish a Long Term
Partnership
Grow your e-Commerce channel with a partner,
not a vendor.
• Knock on one door for all of you
e-Commerce needs with turnkey piece of
mind
• Ensure you are covered in the long term
with guaranteed upward compatibility
• Scale out safely and avoid being a
victim of your own success
“k-eCommerce just seemed
to have that perfect fit of
usability for the marketing
team, for the customers, but
also, the rock solid
integration.”
Erick Buhlman
Web Marketing Manager
Whitaker Brothers

10. Think Like An Executive: Solving the B2B E-Commerce Dilemma
A comprehensive E-COMMERCE ENGINE
enabling 24/7 online purchase capabilities.
B2C. B2B.
Sales Portal.
External Marketplaces.
An easy to use Content Management System
(CMS) designed for marketers and web masters.
Mobile. Ready.
Beautiful Themes. SDK.
A world-class ERP Sync Technology
designed to transform your ERP into a self-
service Web channel.
Broad Data Integration. Discrete.
Flexible. Powerful.
Our PCI Level 1 Certification ensures you
can accept payment by credit card.
Use our payment solutions or your own
gateway/ merchant account.
Our Private Cloud is hosted in an Enterprise-
grade data center.
Security. High availability.
Disaster Recovery.
Our Customer Success Team will ensure
your webstore project is a success from kick-
off to go-live.
Should you require custom ERP integration or
Web development services, we’ll do it for you.
Maintenance
Because we control the software and custom
integrations, we can guarantee upward
compatibility at no extra cost!
Support
From our self-service learning center, to our
friendly experts, we will support you every step
of the way.
8-8 (Eastern). 24/7 available.
Product OverviewIdentify and Mitigate Risks:
Benefits of a k-eCommerce Partnership

11. Think Like An Executive: Solving the B2B E-Commerce Dilemma
Improved Productivity
& Cost Efficiency
•MS Dynamics NAV, GP, AX, MS D365 BC, F&O, and SAP
Business One
Integrations
•Create uniformity across all channels
•Less manual work
Omnichannel Experience
•Let Sales and CSRs to focus on business growth and happy
customers.
Boost ROI

12. Think Like An Executive: Solving the B2B E-Commerce Dilemma
DEMO

13. Think Like An Executive: Solving the B2B E-Commerce Dilemma
Questions &
Answers
If you haven’t already, please type your questions in the questions pane to your right.

14. Think Like An Executive: Solving the B2B E-Commerce Dilemma
Next week:
The Marketer’s Perspective
Features
CMS & PIM
Landing pages
Targeted email marketing
campaigns
Web promotions
Abandoned carts
Mailchimp integration
Google Analytics
Goals
Robust CMS
Targeted customer
content
Web marketing
campaigns
SEO, META descriptions
Increase leads

15. Think Like An Executive: Solving the B2B E-Commerce Dilemma
THANK YOU
A recording will be sent to all attendees
following the webinar.