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Jonathan_W
Does the Cloud ROI Stack up?
Justin Pirie
@justinpirie
http://justinpirie.com
jp@justinpirie.com
Cloud Circle- London
April 20th 2010
Analyst Blogger
Community Manager
Social Media Influence
Where I work
Cloud Powered Email
tipiro
matthewbradley
Email Security
neilalderney123
Email Continuity
dolescum
Email Archive
Benefits of Google Apps
For Microsoft Exchange
Over 500,000 users can’t be wrong!
Jonathan_W
Does the Cloud ROI Stack up?
Robert S. Donovan
Or does it fall?
Why we’re really here...
Which Cloud?
tipiro
William Vambenepe
SPI stack
IaaS ROI is about Utility Premium
ASlightAdjustment
http://www.flickr.com/photos/rustyboxcars/ CC BY-SA 2.0
William Vambenepe
Ah... that one!
tipiro
Look back
Carrick
Mainframe era
Mess of Pottage
PC Era
Store and search text!
ThisIsIt2
Guess who?
Yes, them
Cloud Paradigm Shift
tipiro
Need new goggles
@kobak
IXQUICK
To judge the cloud
JanneM
New Tools
Why Cloud?
tipiro
Flexibility
khalid almasoud
Empowers
Jan Michael Ihl
Agility
Picture Taker 2
Traditional IT Dept.
@appirio
Idea = Agile
Picture Taker 2
Reality for IT = Quicksand
sasamaster
xetark
What users got...
Business feeling about IT
Outsourced IT Dept.
@appirio
Cheaper Labour...
stev.ie
Contracts, Change Requests
Kevin H.
Business feeling about IT
IT using Managed services
@appirio
CarbonNYC
In Control?
Getting on better...
Arno & Louise
IT using Cloud
@appirio
Reality
Picture Taker 2
Align IT and business
technicallyCreative
Fall in love again
The Telegraph newspaper
@lmacvittie
What next... Growing pains
Cloud ROI is Complex- FACETS
Swamibu
Flexibility
khalid almasoud
Availability
*Sally M*
Cost
shareski
(user) Experience
Timeliness
Yukon White Light
Security
And now the science bit...
Simplistic
Again, Simplistic
Simple ROI models are broken
° ρЯίтΛм ° [away]
Compare Apples to Oranges
helgasms!
JanneM
New Tools
Flexibility
khalid almasoud
ms4jah
Benefits
Cost
shareski
Risk Adjust
Need a methodology
Jin's diary 87
Application
Apply it to email
5 Customers, focused on a 5000 seat site
Cost
shareski
matthewbradley
Email Security
neilalderney123
Email Continuity
dolescum
Email Archive
Costs (non risk-
adjusted, US$)
Initial Year 1 Year 2 Year 3 Year 4 Year 5 Total PV
Mimecast setup costs $3,000 $3,000 $3,000
Costs of internal labor (20
person days)
$7,680 $7,680 $7,680
Costs for ingestion of
existing email archives
(2 TB)
$42,060 $42,060 $42,060
Total SaaS fees per year
($60 per user per year)
$300,000 $300,000 $300,000 $300,000 $300,000 $1,500,000 $1,137,236
Mimecast support charges $12,000 $12,000 $12,000 $12,000 $12,000 $60,000 $45,489
TOTAL costs $52,740 $312,000 $312,000 $312,000 $312,000 $312,000 $1,612,740 $1,235,465
Work out Cloud costs
ms4jah
Benefits
Benefits (non risk-
adjusted, US$)
Year 1 Year 2 Year 3 Year 4 Year 5 Total PV
Email filtering cost savings $90,000 $90,000 $90,000 $90,000 $90,000 $450,000 $341,171
Legacy systems cost
savings
$9,121 $5,787 $5,787 $5,787 $5,787 $32,270 $24,969
Total Cost Savings $99,121 $95,787 $95,787 $95,787 $95,787 $482,270 $366,140
Benefits (non risk-
adjusted, US$)
Year 1 Year 2 Year 3 Year 4 Year 5 Total PV
Replication cost avoidance $129,636 $65,996 $65,996 $65,996 $131,236 $458,860 $348,540
Archiving infrastructure cost
avoidance
$367,160 $95,591 $95,591 $95,591 $398,631 $1,052,565 $797,411
Total Cost Avoidance $496,796 $161,587 $161,587 $161,587 $529,867 $1,511,425 $1,145,951
Cloud Benefits- Savings and Avoidance
Benefits (non risk-
adjusted, US$)
Year 1 Year 2 Year 3 Year 4 Year 5 Total PV
IT help desk productivity
gains
$7,744 $7,744 $7,744 $7,744 $7,744 $38,720 $29,356
eDiscovery productivity
gains
$30,528 $30,528 $30,528 $30,528 $30,528 $152,640 $115,725
End user productivity gains $138,233 $138,233 $138,233 $138,233 $138,233 $691,167 $524,013
Total productivity gains $176 505 $176 505 $176 505 $176 505 $176 505 $882 527 $669 094
Benefits (non risk-
adjusted, US$)
Year 1 Year 2 Year 3 Year 4 Year 5 Total PV
Business continuity — move
of a branch office
$472,727 $472,727 $429,752
Business continuity — email
availability during
unplanned downtime
$105,456 $105,456 $105,456 $105,456 $105,456 $527,280 $399,761
Total Business Continuity $578,183 $105,456 $105,456 $105,456 $105,456 $1,000,007 $829,513
Cloud Benefits- Productivity + Specific
Benefits (non risk
adjusted, US$)
Year 1 Year 2 Year 3 Year 4 Year 5 Total PV
Cost avoidance $496,796 $161,587 $161,587 $161,587 $529,867 $1,511,425 $1,145,951
Business continuity $578,183 $105,456 $105,456 $105,456 $105,456 $1,000,007 $829,513
Cost savings $99,121 $95,787 $95,787 $95,787 $95,787 $482,270 $366,140
Productivity gains $176,505 $176,505 $176,505 $176,505 $176,505 $882,527 $669,094
TOTAL benefits $1,350,605 $539,336 $539,336 $539,336 $907,616 $3,876,229 $3,010,698
Cloud Costs + Benefits
Flexibility
khalid almasoud
Benefits (non risk
adjusted, US$)
Year 1
Number of users 100
SaaS Costs ($60 x 5 years) $30,000
Cost of On-premise $76,640
Flexibility Benefit $56,649
Flexibility scenarios e.g. New Office
Ash Cloud
Narisa
Risk Adjust
Totals- Non- risk adjusted
Some complicated excel calculations...
Ivan Walsh
Totals- risk adjusted
0
200
400
600
800
1000
1200
1400
Year 1 Year 2 Year 3 Year 4 Year 5
$'000
Mimecast
On-Premise
Cloud Annual Investment
0
500
1000
1500
2000
2500
3000
3500
Year 1 Year 2 Year 3 Year 4 Year 5
$'000
Mimecast
On-Premise
Cloud Cumulative Investment
“100% ROI in less
than 100 days.”
Chris Petrie, IT Director
“A "SaaS first" policy is
being enacted in the
majority of small and
midsize businesses”
Feb 2010
Trust but verify
“You have to dive in
to learn the lessons”
Mark Brewer, CIO
Elephant in the room....
David Blackwell (Dilettante)
Network Effects and Ecosystems
redteam
Cloud Transforms IT guy
Into a business enabler
shindohd
Jonathan_W
Justin Pirie
@justinpirie
http://justinpirie.com
jp@justinpirie.com
Any Questions?

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Does the Cloud ROI Stack up- or does it fall?

Editor's Notes

  1. Security
  2. Continutity
  3. Archive
  4. Bringing all the benefits of Google apps- horizontal scalability, reliability, etc
  5. To Microsoft Exchange
  6. IaaS and PaaS are different to SaaS In other words, for uniformly distributed demand, the percentage of resources that should be on-demand is the inverse of the utility premium.  If there is no premium, all resources should be on-demand, if the utility premium is 2, half the resources should be on-demand, if the utility premium is 4, a quarter of the resources should be on-demand, and so forth.
  7. saying that the guillotine was our preferred way of solving any problem and also the last reliable piece of technology invented in France (no customer has ever come back to complain). Plus, enough people in the audience seemed to share my lassitude with the 3-layer Cloud stack to find its beheading cathartic. Come to think about it, there are more similarities. The guillotine is to the axe what Cloud Computing is to traditional IT. So I may use it again in Cloud presentations. Of course this beheading is a bit excessive. There are some aspects for which the IaaS/PaaS/SaaS continuum makes sense, e.g. around security and compliance. In areas related to multi-tenancy and the delegation of control to a third party, etc. To the extent that these concerns can be addressed consistently across the Cloud stack they should be. But focusing on these “Cloud” aspects of SaaS is missing the forest for the tree. A large part of the Cloud value proposition is increased flexibility. At the infrastructure level, being able to provision a server in minutes rather than days or weeks, being able to turn one off and instantly stop paying for it, are huge gains in flexibility. It doesn’t work quite that way at the application level. You rarely have 500 new employees joining overnight who need to have their email and CRM accounts provisioned. This is not to minimize the difficulties of deploying and scaling individual applications (any improvement is welcome on this). But those difficulties are not what is crippling the ability of IT to respond to business needs. Rather, at the application level, the true measure of flexibility is the control you maintain on your business processes and their orchestration across applications. How empowered (or scared) you are to change them (either because you want to, e.g. entering a new business, or because you have to, e.g. a new law). How well your enterprise architecture has been defined and implemented. How much visibility you have into the transactions going through your business applications. It’s about dealing with composite applications, whether or not its components are on-premise or “in the Cloud”. Even applications like Salesforce.com see a large number of invocations from their APIs rather than their HTML front-end. Which means that there are some business applications calling them (either other SaaS, custom applications or packaged applications with an integration to Salesforce). Which means that the actual business transactions go across a composite system and have to be managed as such, independently of the deployment model of each participating application.
  8. We’re going to look at SaaS ROI
  9. Look back to see how we viewed previous paradigm shifts
  10. Mainframe – pc – ultimate benefits not forseen
  11. http://www.ecommercetimes.com/story/69737.html?wlc=1271077512&wlc=1271086353   The fact of the matter is that, if you're looking for cheap IT, we can give you cheap IT. However, you're not going to be able to keep up with the competitive value that IT needs to bring to your enterprise. To get that competitive value, you're going to have to spend additional money. The ability to align your IT resources to the needs of the business quickly, get into markets fast, delight customers, sell more, and create supply chain integration systems that provide with frictionless commerce is really where the value is in this. The myth is that cloud computing is always going to be less expensive. I think cloud computing typically is going to be a better, more strategic, more agile architecture, but it's also typically going to be more expensive, at least on the outcome. We're probably going to have to spend more money initially. That's really what the takeaway is from the initial cloud-computing projects that I am involved in. At the end of the day, it's about strategic use of technology. Ultimately, cost reduction should be part of the result, but in getting there, we're going to have to spend additional dollars.
  12. Traditional IT department In the past, the only way for a company to maintain control of their business process was to completely own the technology supporting the process.  The rationale was that a company's most strategic, differentiating processes are unique and therefore have to built by the company either from scratch or by heavily customizing packaged applications.  This also meant owning the entire technology stack supporting the process and the application.  So, while the intent was to create differentiated processes that were agile and differentiating, the reality has become that the technology stack is an albatross around the IT team's neck that prevents them from moving as quickly and as efficiently as they would like to. The result is that while IT organizations are keen to support the business, they are unable to go much beyond providing basic services.  The solution to the problem of managing the entire stack was traditionally either hosted/managed server services or outsourcing, but each introduces its own problems. http://blog.appirio.com/2009/05/do-your-most-strategic-apps-belong-in.html
  13. Outsourcing In the case of outsourcing, the enterprise gains cost savings but relinquishes control of their business process and has to adhere to the provider's "best-practice" process.  This clearly means that outsourcing can only be applied to commodity processes rather than any differentiating processes or processes where innovation is needed.  The IT team's role shifts to primarily vendor management with little ability to innovate or drive the business.
  14. Hosted/Managed Servers Hosting gets a bit closer to solving the problem because it reduces some of the IT team's pain in terms of managing infrastructure.  However, the IT team still needs to spend a lot of their time maintaining the application and the middleware stack, i.e., applying patches and bug fixes, implementing upgrades, maintaining integrations, etc.  In addition, the team also needs to manage their relationship with the hosting vendor.  So, again, the main impact is some cost savings but no real gains in terms of agility or ability to innovate or support the business.
  15. IT department in the cloud Cloud computing changes the decision process completely.  No longer do companies face a choice between relinquishing all control of their business process for cost savings or dealing with the high costs and complexity of supporting an entire software stack. Platforms like Force.com and Google App Engine give companies a way to control the parts of the stack that matter most, the application and business process layer and abstract away the management of the infrastructure.  This means that the IT team can focus their energies on driving innovation and supporting the business.
  16. http://devcentral.f5.com/weblogs/macvittie/archive/2010/04/14/at-interop-you-can-find-out-how-five-ldquoatesrdquo-can.aspx The biggest disadvantage organizations have when embarking on a “we’re going cloud” initiative is that they’re already saddled with an existing infrastructure and legacy applications. That’s no surprise as it’s almost always true that longer-lived enterprises are bound to have some “legacy” applications and infrastructure sitting around that’s still running just fine (and is a source of pride for many administrators – it’s no small feat to still have a Novell file server running, after all). Applications themselves are almost certainly bound to rely on some of that “legacy” infrastructure and integration and let’s not even discuss the complex web of integration that binds applications together across time and servers. So it is highly unlikely that an organization is going to go from its existing morass of infrastructure that comprises the data center to an elegant, efficient “cloud-based” architecture overnight. Like raising children, it takes an investment of time, effort, and yes, money. But for that investment the organization will eventually get from point A (legacy architecture) to point Z (cloud computing) and realize the benefits associated with an on-demand, automated data center. There are some milestones that are easily recognizable as enterprise data centers as you traverse the path between here and there; steps, if you will, on the journey to free the data center from its previously static and brittle infrastructure and processes on its way to a truly dynamic infrastructure. There are, you guessed it, five steps and they all end with (how’d you ever guess?) “ate”. 1. SEPARATE test and development 2. CONSOLIDATE servers 3. AGGREGATE capacity on demand 4. AUTOMATE operational processes 5. LIBERATE the data center with a cloud computing model And for your efforts of raising up this data center you’ll achieve a dynamic infrastructure that is scalable, reliable, and enables available applications. Yes, the three “ables”. Modern “math” says five “ates” = three “ables”, at least in the realm of the data center. To get there a new paradigm in data center and networking design is required; one that allows the customer, on their terms, to add, remove, grow, and shrink application and data/storage services on-demand. It’s the type of network that can understand the context of the user, location, situation, device, and application and dynamically adjust to those conditions. It’s the type of network which can be provisioned in hours not weeks or months to support new business applications. It’s an Infrastructure 2.0 enabled data center: integrated, collaborative, and services-based. What’s necessary is a new architecture and new way of looking at infrastructure. But to build that architecture you first need a blueprint, a map, that helps you get there – building codes that help navigate the construction of a dynamic infrastructure that’s capable of responding to demand based on the operational and business processes that have always been the real competitive advantage IT brings to the business table. That blueprint, the architecture, is infinitely more important than its individual components. It’s not just the components, it’s the way in which the components are networked together that brings to life the dynamic data center. And it’s those architectural blueprints, the building codes, that we’re bringing to Interop.
  17. http://gigaom.com/2009/06/17/how-clouds-can-complement-consolidation/ As businesses struggle to remain viable, much less grow, cost management is an imperative. Massive data center consolidation, automation and virtualization can drastically reduce costs — reportedly up to a billion dollars annually, in at least one case. However, money isn’t everything: CIOs need to balance what I’ll call the six FACETS of IT: Flexibility, Availability, Cost, Experience, Timeliness and Security. However, money isn’t everything: CIOs need to balance what I’ll call the six FACETS of IT: Flexibility, Availability, Cost, Experience, Timeliness and Security. These goals are often in conflict with each other. For example, consolidation alone can negatively impact availability — by putting all your server and storage eggs into one data center basket. And creating engaging user experiences for interactive applications demands geographic dispersion, the antithesis of consolidation. A hybrid approach that uses cloud services to complement consolidated enterprise data centers can holistically address these six FACETS:
  18. Flexibility — CIOs constantly face the challenges of new technologies, shifting application mixes, and changing market conditions. Unlike fixed-capacity enterprise data centers, cloud services promise “near-infinite” scalability to meet variable or unpredictable demand. But flexibility is more than scalability, e.g., it might entail the ability to shift resources from voice to video, or change data retention policies. This is where virtualization, converged multiprotocol networks, and cloud platforms can help.
  19. Availability -– Today’s global IT users — customers, employees and partners — demand instant gratification 24/7. High availability of applications and infrastructure benefits from reliable components and from rapid detection, diagnosis and repair processes, but fundamentally is enabled via increased redundancy, which drives up cost. However, the cost of outages usually substantially outweighs the cost of mitigation. Unfortunately, since availability can never exceed 100 percent, there are exponentially diminishing returns on redundancy investments. The good news: Flexible, on-demand cloud resources can be provisioned only in the event of a disaster, reducing the cost of enhanced availability.
  20. Cost — Nick Carr has argued that there will be a “big switch” to pure reliance on pervasive clouds to service enterprise IT needs, in the same way that electric utilities — which are also clouds — meet enterprise power needs. McKinsey & Co. has argued the opposite, complaining that cloud services are too expensive. However, for most businesses, the truth is somewhere in between; whenever demand is variable or unpredictable, total cost can be minimized through a combination of enterprise data centers and cloud resources.
  21. Experience — The user experience has become a key competitive battleground; think how much the success of Google search or Apple’s iPhone owe to usability and responsiveness. Unfortunately, global network latencies are greater than the threshold of human delay perception and reaction times (about 150 ms), so data center consolidation can aggravate response time issues as sites close to end-users are shuttered and interactive applications and functions — SaaS, AJAX, keystroke and mouse move processing via remote virtual desktops, interactive gaming — are moved to more remote sites. Therefore, consolidation of enterprise data centers must be complemented by dispersed cloud-based services such as content and application delivery if the user experience is to be positive.
  22. Timeliness — Accelerating time-to-value to meet ever-shorter product lifecycle windows is more important than ever. Cloud-based applications, infrastructure and platforms-as-services can compress time by replacing ponderous requirements, development, testing and/or provisioning processes with template configuration and agile assembly of component services.
  23. Security — Security, in all its dimensions — authorization, authentication, protection, privacy, compliance, etc. — is as critical, if not more so, than the other FACETS. Cloud services have had occasional issues, but the real question is not whether cloud services are perfectly secure, but whether they are more secure than their enterprise counterparts. Just like banks are more secure than homes — because they must be to remain in business — cloud services either are or will be more secure than enterprise data centers. Security can often be maximized either by leveraging pure cloud services, or by complementing enterprise IT with cloud-based security services such as network-based firewalls, anti-DDoS, cloud-based anti-spam and anti-virus, and web filtering.
  24. http://www.saasroi.co.uk/static/saasroi/
  25. broken
  26. Flexibility — CIOs constantly face the challenges of new technologies, shifting application mixes, and changing market conditions. Unlike fixed-capacity enterprise data centers, cloud services promise “near-infinite” scalability to meet variable or unpredictable demand. But flexibility is more than scalability, e.g., it might entail the ability to shift resources from voice to video, or change data retention policies. This is where virtualization, converged multiprotocol networks, and cloud platforms can help.
  27. Cost — Nick Carr has argued that there will be a “big switch” to pure reliance on pervasive clouds to service enterprise IT needs, in the same way that electric utilities — which are also clouds — meet enterprise power needs. McKinsey & Co. has argued the opposite, complaining that cloud services are too expensive. However, for most businesses, the truth is somewhere in between; whenever demand is variable or unpredictable, total cost can be minimized through a combination of enterprise data centers and cloud resources.
  28. Cliff- risk
  29. Cost — Nick Carr has argued that there will be a “big switch” to pure reliance on pervasive clouds to service enterprise IT needs, in the same way that electric utilities — which are also clouds — meet enterprise power needs. McKinsey & Co. has argued the opposite, complaining that cloud services are too expensive. However, for most businesses, the truth is somewhere in between; whenever demand is variable or unpredictable, total cost can be minimized through a combination of enterprise data centers and cloud resources.
  30. Security
  31. Continutity
  32. Archive
  33. Flexibility — CIOs constantly face the challenges of new technologies, shifting application mixes, and changing market conditions. Unlike fixed-capacity enterprise data centers, cloud services promise “near-infinite” scalability to meet variable or unpredictable demand. But flexibility is more than scalability, e.g., it might entail the ability to shift resources from voice to video, or change data retention policies. This is where virtualization, converged multiprotocol networks, and cloud platforms can help.
  34. Cliff- risk
  35. Green?
  36. Green?