THE 2012 ICR8 BOOT CAMP• Eleven (11) Students selected for summer program• Interviews hosted through Google Hangout• Assignment #1 (Build Your Agency) given• Office Space: TM Advertising• Start date: May 29th• Committed Sponsors ($71k) – 4A’s – RAPP – Omnicom – Wieden + Kennedy – Deutsch Click to view video – BSSP – Omnicom• VIBE Web-series – National sales team to sell sponsorship for program and series• Chrysler Sponsorship still in development• Got A Match
Boot Camp BudgetHousing 2,500.00 South Side on Lamar $37,500.00Round Trip to/from DFW 300.00 Airfare or Gas $3,300.00Books 30.00 Amazon $1,560.00Bootcamper Stipend 1,500.00 3 months (Food & Hospitality) $19,500.00iCr8 Swag Pack 1,000.00 iPad/tablet, T‐shirt, backpack, note books, etc $12,000.00Bloggie Camera 200.00 Personal Video Camera $2,600.00Local Ground Transportation 225.00 DART (Dallas Area Rapid Transit) $2,925.00Lab Fee 1,000.00 MGP Office Space $3,000.00Facilitator Stipend 10,000.00 Stipend for 4 FT Facilitators $40,000.00Airfare/Accomodations in Chicago 700.00 13 Students and 3 facilitators (for Chicago Lolllapolooza event) $11,200.00Photo Shoot Fee 3,000.00 Studio Rental/Fee/Travel $3,000.00Insurance 1,200.00 $1,200.00SUBTOTAL MGP BUDGET: $137,785.00Committed Sponsorship to Date 71,000.00 Remaining Need ‐‐> $66,785.00Per Bootcamper $11,482.08 • Budget subject to change based upon donations / in kind donations • Goal to lock in facilitator stipend • Additional Sponsors needed
SPECIAL PROJECTS• 2012 Boomerang (20th) Oscar’s Event with Uptown Magazine• BAC Documentary – JWT to produce short on the background of the Basic Advertising Course – Shooting in Chicago 2nd week of April Click to view video• MGP 5 Year Anniversary – Lavender Hill – August 11th – Questlove to DJ – End of Boot Camp Assignment for students
LOCOMOTUS OVERVIEW• As an extension of the Marcus Graham Project, Locomotus is a hybrid advertising marketing & media training ground, consultancy and laboratory.• Locomotus (latin – locos-motus): a place & movement of progress, operation, passion, impulse, disturbance, revolt and rebellion.• Locomotus will operate under a hybrid for profit/non-profit entity, supporting the mission of the Marcus Graham Project .• Dan Wieden & Wieden + Kennedy have agreed to make the initial contribution to develop, as well as annual support, and fundraising leadership/assistance.
• Opening bank account to receive WK funds within the month• BRAND ID in development• Promotional video in development• Jeff Goodby (GS&P) has agreed to join in to financially contribute, as well as advise• Goal is to present and approach each holding company to support• Launch Goal: September 2013• Refine Budget• The War Chest
EXPENSESItem Cost NotesStaffing $825,000Welcome Party $30,000 Travel to PortlandLiving exp $ for students $175,000Partner travel $150,000 Travel to industry events, conferences, recruitment trips, etcStudent travel $20,000Global Field Trip $100,000 Annual Trip to Agency Global OfficeLate night meals/etc $75,000Studio space $450,000 Space lease (3 years)Furniture (desks, chairs, couches, lamps, roundtable) $75,000Whiteboard paint walls, etc $3,000Wall monitor $3,00015 laptops with Adobe CS and 10 external monitors. $52,0001 FCP/Heavy Photoshop edit station $5,0001 Large format Epson 7800 printer $4,000Copy machine/printer $5,000AppleTV $100Cable tv/internet $36,000Legal/Accounting $75,000Utilities $15,000Phone system $3,000Office supps/publication subscriptions/research tools $40,000IT service $40,000Alarm service $36,000video/light/sound production package $30,000 revised to account for 2camera rigs, avdi, Logic and two Power MacsTOTAL $2,247,100Start Up $2,247,100Annual $1,620,000
Insurance (secured through 4As)Commercial General LiabilityEach Occurrence $1,000,000General Aggregate $2,000,000Products/Completed Operations Aggregate $2,000,000Advertising Injury Excluded *Damage to premises rented to you $ 300,000Medical Payments $ 5,000Hired & Non-Owned Auto Liability includedLimited worldwide Liability (lawsuits brought included in the US)Note * Coverage should be provided by ad liability insurance policyThe Property insurance protects the physical property and equipment against loss from theft, fire or other perils; all-risk coverage covers againstall risks except for what is excluded.Property Limits of InsuranceBusiness Personal Property $35,000Computer Hardware Included aboveBusiness Income Actual Loss SustainedFine Arts $25,000Employee Dishonesty $25,000Loss of Money & Securities $25,000Property Loss Deductible $1,000The Umbrella Liability options supplements general liability and hired & non-owned auto liability coverages. Limit of Liability option Additional Cost 1 - $1,000,000 $ 435 2 - $2,000,000 $ 815 3 - $3,000,000 $1,140 4 - $4,000,000 $1,465 5 - $5,000,000 $1,790
NEXT STEPS• Boot Camp Sponsorship• Save The Date • Boot Camp Kick Off • MGP 5 Year Anniversary• Locomotus • Build Out Financial Plan • War Chest • Video