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Why do people open emails?

A look at 85,637 subject lines, 1.7b sends & 232m opens

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WHY DO PEOPLE
OPEN EMAILS?
A	look	at		85,637	subject	lines,	
1.7b	sends	&	232m	opens
EVERYONE GETS TOO MANY EMAILS
AND THE TRUTH IS, MOST
EMAILS AREN’T OPENED :(
The	85,637	email	campaigns	we	looked	at	
totaled	1.7	billion	sends.	Only	232	million	-	or	
13.53%	-	were	opened.
BUT SOME EMAILS DID MUCH
BETTER THAN OTHERS
While	2	in	5	emails	had	open	rates	under	
10%,	1	in	5	had	an	open	rate	above	50%.
WHY?
What	is	it	that	gets	a	person	to	
open	an	email?
AND HOW CAN SUBJECT LINES
INCREASE OR DECREASE OPEN RATES?

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Why do people open emails?