4. DATA STRATEGY & ARCHITECTURE
Dept A Network Dr Dept A EDMS
I/E = Internal and/or External Repository 1 Repository 10
Il/E Corporate Meetings Minutes Doc 1
Doc 1 Doc 3
I/E Seminars
Dept A Staff A2 PC Doc 11
Doc 2
Repository 3 SKA
Field trips & Visits SKA Doc 4
Tacit
Dept A Staff A1 PC Doc 5 SKA • Staff from Dept A needs
I/E Phone conversations Doc 2, 4, 11 for work
Repository 2 Doc 6 • Unaware that content in
SKA Dept B EDMS Doc 8, 15 is useful or
I/E Events Doc 3 Repository 11 that they exist
Doc 4 • Needs to browse
Unstructured
Doc 4
I/E Social Gatherings SKA through many folders in
SKA Dept network drive to
Doc 9 locate Doc 2
(Accidental) Encounters Dept B Network Dr
Repository 4 SKA • Takes a long time to
Doc 11 locate Doc 4,11
Collectables (eg. CDs, Handouts) Doc 7 because cannot find the
SKA right folder easily
Dept B Staff B2 PC
Doc 8 Doc 10
Books, Newspapers, Periodicals Repository 6
Doc 11 Doc 13
Email Dept B Staff B1 PC SKA
Repository 5 Doc 12
Collaboration Tools (eg. Messaging) Doc 9
Dept E EDMS
Explicit
SKA Doc 13
Intranet (eg. Kijang Net, Lib Portal) Repository 12 • Staff from Dept B needs
Doc 10 Doc 9, 11 and Doc 4
Doc 14(which was created by
Ext. Websites (eg. Lexus Nexus) Dept A)
Dept C Network Dr Dept F Staff F1 PC • Needs to go through
Repository 7 Repository 9 Dept F EDMS many folders in Dept’s
Unstructured
Appln Sys Reports Repository 13 EDMS to locate Doc
Doc 15 9,11, cannot find Doc 4
Doc 15 because it has been
Opns Sys (eg. D.Warehouse/OLAP/LMS) Dept D Network Dr
Repository 8 Doc 16 placed in the wrong
Proprietary Sys (eg. CIS) Reports
SKA folder
• Takes a long time to get
Customer
all the Docs together
knowledge
Content is captured as
strategy
eRoom
Content
Generation,
users go about doing
their daily work eg.
incorporating
using eRoom for
After
Action
Collaboration,
Work-in-
Progress
Case Studies projects contact corridor
Review
eRoom eRoom
Content Content
Generation, Generation,
Collaboration, Collaboration,
Work-in- Work-in-
Progress Progress
Central SharePoint CMS
Repository Exchange Portal Server Server
focussing on the Public Server
Stories
Capture “Gems” - Strategic Tutorials Role (People)
System Knowledge through
CDMS (with EPM
Business Partners
Central search & Alliances
Server
eRoom capability) eRoom
Content Content Internet/
Generation, Generation, Intranet Application Server
Collaboration, Collaboration, + Active Directory Directors
Work-in- Work-in- SQL
Content is selected, tagged Progress Progress Firewall IIS Server
and channelled into a Cluster Section Head
central KM repository to eRoom Trip
eLearning/ Content Reports Lecturer
Value Chain
“collect the best thinking”. Tutorial
CDMS is integrated with
Generation,
Employees & (Business)
Collaboration,
Work-in- Management Managers
eRoom to collect and tag BizTalk
Progress Server
selected content from
eRoom LCS Data Warehouse Officers
& Analytics (eg. Communities
eLearning Administration
BSM)
System (Innovation) & Support
SharePoint Portal
Mendocino
Office Applications:
Server
• Mendocino
• Maestro
Office Attach: ERP (Fin, HR, Proprietary
• Access Procurement Back-end
CRM/ Call Centre System (eg. SAP) Systems
• Visio
• Enterprise Project Management
Application Server
“Knowledge precipitation model”
5. FRAMEWORKS
Create Study,
Conceptualize
Perform content
& Develop
assessment
Study information
seeking behaviors
Understand Speak with subject
business priorities experts (internal &
Review benchmarks external)
& standards
Craft baseline
Taxonomy Review search logs
Taxonomy taxonomy Initial
development Establish Baseline
Gather user
activities consensus
feedback
Review uncategorized carried out at
documents XXX Assess usability
Refine taxonomy
Capture change
history &
versioning
Check contextual accuracy
& appropriateness of Validate
User requirements knowledge documents for
Maintain Pilot roll-out to 4
departments
relevant categories & Refine
Enhance Awareness Review
(education) sessions sufficiency Review & refine Club
relevance & depth Telemarketing
with senior Direct House
over time
management & Marketing
subject matter
Implement experts Call
Customer
Surveys
Property
Sales
Centre Office
Implement Pilot
Retail
Telco Outlet Verification
Property
Everyday Ring
VISA Card
Property
D
C
D Everyday SMART Management
Office
B
MDD
Survey Companies
Discount Card
Lucky Repair Database
Intelligence Agency Centre Insurance
Draw
A Application Interaction Points
E
Concept for data W
E S
consolidation Call
Centre
Policy
across entities for D
Surveys Dept
A Verification
Retail
Shop
an intelligence Retail
Ring Hire
agency D B Purchase
P G X Delivery Extended
D
Service Warranty
X X
Publications &
Compass
MTI
Internet & Companies Card
6. ANALOGIES FOR CYNEFIN MODEL
Van Gough
Jasper Johns
Braque
Rene Magritte
Miro Picasso
Using Art, Architecture
and Music as analogies to
explain David nowden’s
Cynefin model - IBM’s
Institute of Business
Mondrian Value Thought Leadership
on sense making and
Copeland Bernstein Doors
organizational complexity
Architectonica
Weather Report Oasis Eagles
Reim Koohaas Tadao Ando
Ravel
Jean Nouvel IM Pei
Helmut Jahn Bach
Rap/ Hip Hop Chopin
Renzo Piano Dominique Perault Sting Mozart
Frank Gehry Philip Glass
Bauhaus Pierre Boulez Kraftwerk Elvis
Gaudi
Memphis Charles Mingus Robbie Williams
John Cage
Techno
Richard Mier John Coltrane Spice Girls
John Portman Karl Heinz Stockhausen Pet Shop Boys
7. STRATEGY Understand
Sales Goal/
Target
Develop/ Refine
Value Propositions
of Strategic
Vendor’s Product Strategic Vendor
Key Accounts
Develop/ Refine
Value Propositions
High Build Relationship Exploit of Alliance
Identify Internal Marketing Review Client Fit
Leadership/ & Education of to Vendor’s Short list
Target
Region 1 Driver Wrap Around Strategic Vendor’s Products in Key Accounts
Synthesize Synthesize Product Key Accounts
Japan Configuration of
Market
Competence
Region 3 Korea
Region 2 360 degree Integration Services
Region 1 Greater China Knowledge (Joint) Marketing
Region 3 Management Solution Finalized Joint
Ascertain Activities &
Region 2 ASEAN Design Key Accounts
Delivery Presentations
Region 4
Region 4
Capability
Australia/
New Zealand
ROI
Low Situational Client Budget
Regional Strategy & Fix
Start Deal in the Can? Proposal
Weak Strong
Business Case Client Decision
Synthesize
• Alliance & Tier Maker
• Critical Success Factors, DRB + Past Success
Key Learnings, Global • Account Segmentation Training and
Due Diligence Stories
Success Story Update -
Experience, Replication • Product-Service if Required
Alignment
Operations & Process • Marketing - Seminars,
• Recruitment Road Shows, Brochures, • Traction &
• Salary/ Travel Expenses/ Speaking Engagements Incremental Revenue
Budgets • Understand Market/
To meet up
• Performance Tracking Economic Landscape
• Due Diligence - Client • Lead Generation To meet up
Independence, AWP 18, Initiatives TDB Account
Demo
Teaming Agreements • Skills & Training Arranging for Software
Business To meet up
Joints Sales Kit Objects
Demo
Infrastructure Demo for Risk and Scorecard
• Rent, Location & IT Penetrating Finance Sector Cognos
Service Bureau Informatica
Support Intermediate Products
Meeting for BD
Ascential
Importers Overseas Sagent Targeting
Meeting for BD
Value-added Products
Production Information Usage Knowledge SAS
Finished Products KIV
Products
Manufacturers Payment Blue Martini Open Market
Retailers
ENTITY Orders
KIV
Humming Bird Vignette Meeting up
Planning Knowledge
Epiphany
SIR?
Target SAP
Customers Interwoven
Proposed
Arranging for ETL Demo
Wholesalers Distributors
Intermediate Products
8. METHODOLOGIES
Diagnose Strategize Design Build Deliver Enhance
KM
Performance
Indicators
KM Strategy Content Definition
Articulation Strategy Content
Workshop (Virtual & Consolidation
Physical)
Communities KM
Organization KM Effectiveness
of Practice Design & Operationali-
Conception Build Review
Governance KM zation
KM Knowledge KM System Deliver Strategy
Readiness Needs Taxonomy Blueprint &
(Portal, Doc Integrated Review &
Diagnostics Analysis & Development Implementation Alignment
Strategic Create Plan
or Content KM System
Intent & Definition Detailed Mgmt Auxiliary KM (Optional)
Business Change Initiatives to KM System
Operating Develop System) Components: System
Model Case for KM Management Design & CRM, Analytics, Performance
Initiative Knowledge Integration
Exploration Assess Establish Strategy Sharing eLearning, Analysis Initiatives
Current IT Content Planning Application BSC etc. KM
Value Management Culture Mindset Integration, Internal to Reinforce
Infrastructure Preparation
Propositions Process Infrastructure Marketing Knowledge
for KM Initiatives Sharing
for Change Design KM & Security & Adoption Implement
KM System Culture
Resource Change
Architecture Mobilization
Identify & Incentive
Design
Change & Prioritize Programs
Readiness KM System KM User
Diagnostics Requirements Training
Strategy
Business Solution
Technology Solution
9. JUSTIN’S LABORATORY
+ a whole lot of
CLASSIFIED MATERIALS
such as Transformation Blueprints,
>1000 Screen Captures, Schemas,
Processes, Information Architecture &
e-Strategy