Joe Pulizzi, author of Epic Content Marketing, talks about his top 10 "to-do's" for 2014 when it comes to content marketing. Resolutions include searching for opportunities to "buy versus build", answering your customers' questions and launching a subscription strategy.
31. Welcome to Inc.com, the place
Why? business
where entrepreneurs and
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
@JoePulizzi
31
32. Welcome to Inc.com, the place
Why? business
where entrepreneurs and
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
1.
2.
3.
@JoePulizzi
Core Target Audience
What Will Be Delivered
The Outcome for the
Audience
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36. 2007
@JoePulizzi
• $4.5 million in Sales
• $250,000 advertising spend
2011
• Sold more fiberglass swimming pools than any
other pool retailer in North America.
• $40,000 in advertising spend
• Won 15% more bids
• Cut sales cycle in half.
65. @JoePulizzi
Return on Objective
• Is the content driving sales?
• Is the content saving costs?
• Is the content making our
customers happier, thus
helping with retention?
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66. @JoePulizzi
1. Watch Content 2020
2. Create a Content Marketing Mission Statement
3. Create a Subscription Strategy
4. Leverage SlideShare
5. Start Partnering with Influencers
6. Use Social Media 4-1-1
7. Know the Business Objective
8. Consider Buying a Small Media Company
9. Answer Your Customers’ Questions Publicly
10. Tell a Different Story!
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.