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Content Marketing Before Social Media

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Joe Pulizzi
Joe Pulizzi

Presentation given by Joe Pulizzi of the Content Marketing Institute to Social Media Club Cleveland at Hyland Software. Presentation discusses why a content strategy must come before social media and includes one great case study on OpenView Venture Partners.

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Content Marketing Before Social Media Joe Pulizzi Executive Director, Content Marketing Institute Co-Author, Get Content Get Customers
Content Marketing About Joe Pulizzi (@juntajoe) September 6-8, 2011 joepulizzi.com/bio
Content Marketing
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Content Marketing Before Social Media

Editor's Notes

  1. We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.