2. Newsletters
O A news publication printed by an
organization covering topics related to the
organization
3. Defining News
O A report on change
O Newsworthiness
O Timeliness
O Proximity
O Prominence
O Number of People Affected
O Prominent People or involve money
O Human interest
O Conflict
O Unusual
6. Parts of a story
O Lead
O News lead
O Teaser lead
O Body
O Series of details being added
O Quotes
7. Paragraph Composition
O Leads are one sentence
O Body paragraphs are one to three
sentences
O New thoughts require a new sentence
8. Sentence Construction
O Subject – Verb – Object
O Michael fled from the storm
O The storm made Michael flee
O Short, concise sentences
O Active verbs in active voice
9. Quotes
O “Don’t say the old lady screamed. Bring
her on and let her scream,” Mark Twain
said.
O Punctuation goes inside the quotation
marks
O Subject said. . . Don’t use other verbs
unless absolutely necessary.
10. AP Style
O The Associate Press governs the stylistic
choices for mass media in order to
provide consistency and clarity
O 2012 Stylebook in the office