IBM Select Social Enablement Program
A Digital IBMer Offering

IBM Select Social Eminence Program
How to Identify and Recr...
Characteristics of best suited candidates
IBMers who possess deep knowledge
and passion around IBM products and
solutions,...
Resources for identifying candidates

Individuals that appear in the Social Intelligence Research
Expertise Locator
Recomm...
What should program participants be willing to do?
Must be willing to work with a Social Business Manager to support socia...
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How to identify & recruit candidates for the ibm select program

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How to identify & recruit candidates for the ibm select program

  1. 1. IBM Select Social Enablement Program A Digital IBMer Offering IBM Select Social Eminence Program How to Identify and Recruit Candidates Susan Emerick, Social Business Program Manager IBM CHQ Digital Strategy & Development 1 © 2011 IBM Corporation
  2. 2. Characteristics of best suited candidates IBMers who possess deep knowledge and passion around IBM products and solutions, and have already achieved a measurable degree of market influence leveraging their individual brand in relevant offline and–ideally–online communities. IBMers that have domain expertise aligned to Go-To-Market priorities, they can be Technical or Business topical experts who have the desire to build online influence 2 Comfortable collaborating, commenting, publishing in social environments (early adopters) Comfortable with and finds value in creating relationships digitally Committed to sustaining activity and evolving participation to achieve personal and business objectives Willing to leverage internal listening capabilities to identify existing social graph and enhance online professional network © 2011 IBM Corporation
  3. 3. Resources for identifying candidates Individuals that appear in the Social Intelligence Research Expertise Locator Recommendation from Market Segment Managers and/or Product Offering Managers Sample recruiting letter 3 © 2011 IBM Corporation
  4. 4. What should program participants be willing to do? Must be willing to work with a Social Business Manager to support social engagement and out reach on behalf of IBM Program Go-To-Market Goals Must be willing to take a short (no more than 10 minute) assessment Must be willing to represent IBM in relevant social conversations Must be willing to share current activity and experiences Must be open and willing to action on recommendations provided Must be willing to be tracked in an progress report and participate in check points to evaluate activity and adjust plans as appropriate 4 © 2011 IBM Corporation

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