3 Store Project by Chelsea

1. CCHELSEA ROBERTSON

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 Famous designer:-
Donna Karan
 Store will be open:-
September 5th 2017
 Target market:-
Women, men, teens and children.
 Merchandise:-
Swimwear
 Apparel at the store:- flip flops

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Marie Swimwear Collection
$ 6,000 to $500

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Main store name: Tropical
Swimwear Collection
Target customer :
Adults both women and men ages 25-40
70% highly educated
Miami South Beach, L.A., New York
60% Single, 40% Married
Income: 100k
Occupation Includes:
corporate jobs
Demographics
Marie Swimwear
Psychographic
Women who enjoy the luxury of shopping to relieve stress
Men who enjoy active lifestyle
Enjoy spending time with family
Show great interest in outdoor activities
Very sociable individuals

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Marie collection
Fabric layout
$11.99/yard
Electric blue
Nylon spandex
$9.99/yard
White
4-way
Stretch
$13.00/yard
Blue lava
$13.00/yard
Ombre print
$19.99/yard

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Marie collection
Findings and
Trims
$23.98 each
European zipper
$3.98 each
Brilliance rhinestone
Dome button
$15.98/yard
Loop ledge
Floral lace
$3.98 each
Brilliance two-tier
Flower rhinestone
button
$24.98 each
Snowflake rhinestone
button

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Advertising
 social media such as facebook, twitter
 Banners
 Billboards
 Cards
 Magazines

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Maria Swimwear Collection
$400 to $50

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Maria Swimwear
Demographic
Main store name: Tropical
Swimwear Collection
Target customer :
Teen ages 13-19
40% college educated
Miami South Beach, L.A., New York
60% Single,
Majority live with their parents
Occupation Includes: students
Primarily no kids
Psychographic
Teens who love to spend time at the mall
especially when on vacation
Very active with outdoors: beach, surfing,
swimming.
Very into social media: twitter, snapchat.

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Maria collection
Fabric Layout
$13.98/yard enso silky
Swim Knit
coral
$2.00/yard
Poly white
$8.99/yard
Mesh tie dye
$11.99/yard
Black solid
Nylon spandex
$11.49 each
Red nylon
lycra

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$3.95 each antique
gold
Maria collection
Findings and
Trims $19.98 each
rhinestone leaf
trim
$5.25 each swarovski
stones
$1.95 each
Gold metal
starfish
$44.98/yard
Eurpean twist
fringe

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Advertising
 Billboards
 Banners
 Online such as instagram

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AbbyMarie Swimwear Collection
$80 to $15

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AbbyMarie Swimwear
Demographic
Target customer : kids ages 5-11
30% elementary student
Miami South Beach, L.A., New York
100% Single,
Majority live with their parents
Occupation Includes: students
Primarily no kids
Psychographic
Kids who love to spend time at the mall
especially when on vacation
Very active with outdoors: going to the
pool, beach, waterparks.

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Abbymarie Collection
Fabric layout
$1.00/yard
Poly crepe
ivory
$2.00/yard
Micro mesh
periwinkle
$8.00/yard
Milliskin matte
$9.99/yard
Fuchsia 4-way
stretch
$9.99/yard
Bright orange
4-way
Stretch

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Abbymarie collection
Findings and trims
$2.59 each
flower shape
Button with
shank
$2.59 each
Glitter star
button
$0.98 each
2-hole daisy
button
$7.98/yard
Multi color
Braided vinyl
$3.98/yard
Denim knit
braid

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Advertising
 Billboards
 Social media
 Magazines

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http://www.globalintimatewear.com/Upload/UserFiles/image/Diesel%202013%20Summer%20Swimwear%20Collection.jpg
http://3.bp.blogspot.com/-
_5Wko1ZsNBQ/VSUtGq_u2hI/AAAAAAAAq4s/l5okMIlOl0Y/s1600/Honey%2BWe're%2BHome%2BKids%2BSandals.63.jpg
http://i.ebayimg.com/00/s/NDYxWDUwMA==/z/cP0AAOxyVaBSyIM1/$_3.JPG?set_id=2
http://www.mjtrim.com/
http://www.nyfashioncenterfabrics.com/collections/swimwear-fabric
http://thefabricfairy.com/patterns/printed-patterns.html
http://www.spandexpro.com/?gclid=Cj0KEQjw2sO3BRD49-
zdzfb8iLwBEiQAFZgZfLXe8uBDEy_GPaqDgouU8vhqsu06rjBG6QItEgG_la4aAuA38P8HAQ
http://www.moodfabrics.com/?gclid=Cj0KEQjw2sO3BRD49-
zdzfb8iLwBEiQAFZgZfIyflR6yUPqUZcRpzEFJrz1gKljMpRgXe0RsDelEU7gaAms98P8HAQ
Citations