1. 1. Market Leader : Brand, product, or firm that has the largest percentage of total sales revenue (the market share) of a market. A market leader often dominates its competitors in customer loyalty, distribution coverage, image, perceived value, price, profit, and promotional spending.<br />2. Information Consumer Relationship: <br />3. Market Intelligence: The process of acquiring and analyzing information in order to understand the market to determine the current and future needs and preferences, attitudes and behavior of the market, and to assess changes in the business environment that may affect the size and nature of the market in the future <br />4. Information Product: Can be created with little or no money reproduced in any quantity - it is as simple as copying a file. With information products, inventory and the problems around keeping an inventory are completely eliminated; shipping costs and problems around shipping are completely eliminated. Because it is delivered electronically, the time-lapse between purchase and delivery is negligible. <br />5. Information services: Agency or department responsible for providing processed or published information on specific topics to an organization's internal users, its customers, or the general public6. Promotion mix: Specific combination of promotional methods such as print or broadcast advertising, direct marketing, personal selling, point of sale display, merchandising, etc., used for one product or a family of products<br />7. System Development Life Cycle: he cycle that traces the history of an information system. The SDLC provide the big picture within which the database design and application development can be mapped out and evaluated<br />8. The internal Reports System: gathers information generated by internal reports, which includes orders, billing, receivables, inventory levels, stakeouts, and so on<br />9. The Marketing Research System: gathers information not gathered by the other MIS component subsystems, Marketing research studies are conducted for a specific situation facing the company.<br />10. Marketing Mix: Planned mix of the controllable elements of a product's marketing plan commonly termed as 4P's: product, price, place, and promotion. These elements are adjusted until a right combination is found that serves the needs of the product's customers while generating optimum income.<br />11. Explicit Knowledge: Articulated knowledge, expressed and recorded as words, numbers, codes, mathematical and scientific formulae, and musical notations. Explicit knowledge is easy to communicate, store, and distribute and is the knowledge found in books, on the web, and other visual and oral means.<br />12. Tacit Knowledge: Unwritten, unspoken, and hidden vast storehouse of knowledge held by practically every normal human being, based on his or her emotions, experiences, insights, intuition, observations and internalized information. Tacit knowledge is integral to the entirety of a person's consciousness, is acquired largely through association with other people, and requires joint or shared activities to be imparted from on to another<br />13. Information Marketing: is measurable communication aimed at increasing knowledge and creating competence within the target groups.<br />14. Product Development Life Cycle: is the incubation stage of the product life cycle. There are no sales and the firm prepares to introduce the product. As the product progresses through its life cycle, changes in the marketing mix usually are required in order to adjust to the evolving challenges and opportunities.<br />15. Joint Application Design: Is a development methodology system originally used for designing a computer-based system, but can be applied to any development process. It involves continuous interaction with the users and different designers of the system in development. JAD centers on a workshop session that is structured and focused. Participants of these sessions would typically include a facilitator, end users, developers, observers, mediators and experts. <br />16. Decision Support System: an interactive computerized system that gathers and presents data from a wide range of sources, typically for business purposes. DSS applications are systems and subsystems that help people make decisions based on data that is culled from a wide range of sources.<br />17. Group Decision Support System: are a class of electronic meeting systems, a collaboration technology designed to support meetings and group work . GDSS are distinct from computer supported cooperative work technologies as GDSS are more focused on task support, whereas CSCW tools provide general communication support. GDSS are referred to as a Group Support Systems (GSS) or electronic meeting systems since they share similar foundations and functionalities.<br />18. Executive Information System: Not a piece of hardware or software, but an infrastructure that supplies to a firm's executives the up-to-the-minute operational data, gathered and sifted from various databases. The typical information mix presented to the executive may include financial information, work in process, inventory figures, sales figures, market trends, industry statistics, and market price of the firm's shares<br />19. Market Segmentation: Process of defining and sub-dividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.<br />20. Market Targeting: Target Market is the specific group of customers that a company aims to capture. They have been identified as people with needs or wants that can be met with the products or services from this company<br />21. Market Positioning: Efforts to influence consumer perception of a brand or product relative to the perception of competing brands or products.<br />22. Informative Promotion: to alert the market about a firm's products, especially new ones. It is commonly used when promoting existing products that have been updated<br />23. Persuasive Promotion: to encourage customers to make purchase, to switch from rival brands and to create loyalty for the product or brand.<br />24. Reminder Promotion: are used to retain customer awareness and interest of an established product.<br />25. Promotion: Advancement of a product, idea, or point of view through publicity and/or advertising.26. Target Market: Particular market segment at which a marketing campaign is focused.27. Undifferentiated Targeting: a company decides to communicate the benefits of its product by sending the same promotional message to everyone<br />28. Concentrated Targeting: Designing a promotional message that communicates the benefits desired by a single specific segment<br />29. Multi segment: 2 or more segments are sought with a MM for each segment, different marketing plan for each segment. This approach combines the best attributes of undifferentiated marketing and concentrated marketing.<br />30. Competitive Advantage: Superiority gained by a firm when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation. Competitive advantage results from matching core competencies to the opportunities.<br />