course plan

1. COURSE FILE
(COURSE PLAN)
Year: 2016-2016
Semester:VI
Faculty Details
Name of the faculty: Jitendra Singh
Designation: Assistant Professor
Institute: Institute ofBusiness Management
Course Details
Name ofProgrammed: BBA Batch: 2016-16 Branch: Semester: VI
No. ofStudents: 32 Subject Code: -BBA-602
Title ofSubject: Brand Management
Note to the faculty members on howto use this course file format
1. Get a new file from your office for each course and file each sheet of these formats as and when it
is complete.
2. Time table and syllabus copy provided to you may also be filed in it.
3. Please attach the mark List of the students in respect of minor I and minor II for this subject in
your course file.
4. Photocopy of the best and the worse answer sheets for minor I and II, be included in the course
file.
5. List of assignments / seminar topics you have given to students should also be included in the
course file.
6. Model Question paper, which you have distributed to the students in the beginning of the
semester for the subject should be included in the course file.
7. Any additional resources like OHP transparencies, handouts used may also be filed in it.

2. COURSE FILE
(COURSE PLAN)
Year: 2016-2016
Semester:VI
Name of the faculty: Jitendra Singh
Subject Code: -BBA-602 Title of Subject: Brand Management
1. TARGET
a) Percentage Pass : 100 %
b) Percentage I class : 100 %
2. COURSE PLAN
(Please write how you intend to cover the contents: i.e., coverage of units by lectures, guest
lectures, design exercises, solving numerical problems, demonstration of models, model
preparation, or by assignments, etc.)
2.1 By Lectures & presentations
2.2 Solving case studies in class
2.3 By assignments
2.4 Seminars by the students
2.5 Group Discussion on Current Economic Problems
3. METHOD OF EVALUATION (Tick at appropriate place)
3.1 Continuous assessment examination 
3.2 Assignments/Seminars/Cases 
3.3 Mini Projects 
3.4 Quiz 
3.5 Term End Examination 
3.6 Others
4. List out any new topic (s) or any innovation you would like to introduce in teaching the
subject in this semester.
Signature of Director of institute Signature of faculty
Date: Date:

3. GUIDELINES TO
STUDY THE SUBJECT
Year: 2016-2016
Semester:VI
Name of the faculty: Jitendra Singh
Subject Code: -BBA-602 Title of Subject: Brand Management
 Guidelines to study the subject:
 All the contents of the subject have been studied topic wise and unit wise and other basic
topics that are related to main topic and needful will also be covered.
 We have to plan the fix timeline for covering the syllabus.
 We have to use practical and well known examples for the better understanding to the
students.
 Students should use the different reference books for better improvement in their
technical growth.
 Newly developed management practices will also be considered during study and further
discussion in class.

4. COURSE OBJECTIVES
Year:2016-2016
Sem: VI
Name of the faculty: Jitendra Singh
Subject Code: -BBA-602 Title of Subject: Brand Management
On completion ofthis subject/ course,the students shall be able to:
S. No. Objectives Outcomes
1. To make studentsaware aboutbasicconceptsof Brand Management.
2. To make students aware about approaches of Brand Management..
3. To helpstudentsinunderstandinghow planningisdone byBrand
Management.Managers inorganizations.
4. To make studentsaware aboutvariousrolesand responsibilitiesof
Managers andto knowhow Managersrespondto differentsituations.
5. To make studentsaware aboutDifferentFunctionsperformedbyBrand
ManagementManager’s.
6. To helpstudentsinunderstandingvariousissues relatedtoBrand
Managementdevelopment.
7. To understandhowdecisionsare takenindynamicexternal and
internal environment forBrandManagementdevelopment.
8. To make studentsaware aboutdifferentideologies ofBrand
Management.
9. To understand various types of Brand Management structure and
Design.
10. To understandvariousmethods& policies adopted toBrandManagers
inan organization.
11. To understandrole of BrandManagement.
Signature of faculty
Date:
NOTE: For each of the OBJECTIVE,indicate the appropriate OUTCOMES to be achieved

5. COURSE OUTCOMES
Year: 2016-2016
Semester:VI
Name of the faculty:JitendraSingh
Subject Code: -BBA-602 Title of Subject: Brand Management
1. The expected outcomes ofthe course / Subject are
S.
No.
General Categories of outcomes Specific outcomes of the
course
A. This will help students in developing ability to understand vital
concept of Brand Management and they can apply this concept in
managerial decision making.
B. This will enable students in developing ability to understand various
managerial functions of Brand Management and they can take help
of these functions in managerial decision making.
C. This will help students in developing ability to plan for solving day to
day business and management problem of merchandise.
D. This will help students in create an understanding to play their role in
organization.
E. This will help students in create an understanding of his
responsibilities in organization.
F. This will help students in developing ability to plan for development
of the employee & organization productivity by Brand Management
G. This will help students in understanding, the different factors of
environment and its effect on input and output of Brand Management
H. This will help students in understanding various levels of Brand
extension and how decisions are taken in them.
I. This will help students in understanding various ideologies Brand
Management and how information flow in them.

6. J. This will help students in understanding that how firms arrange
finance for them and how firm can minimize the financial risk by
Brand Management
K. This will help students in understanding various formats of Brand
Management
2. Objectives – Outcome Relationship Matrix (Indicate the relationship by tick mark).
3.
Outcome
Objectives
A B C D E F G H I J K
1 √ √ √ √ √
2 √ √ √ √ √
3 √ √ √ √ √
4 √ √ √ √ √
5 √ √ √ √ √
6 √ √ √ √ √
7
8 √ √ √ √ √
9 √ √ √ √ √
10 √ √ √ √ √
11. √ √ √ √ √

7. COURSE SCHEDULE
Year: 2016-2016
Sem:VI
Name of the faculty: Jitendra Singh
Subject Code: -BBA-602
Title of Subject: Brand Management
The schedule of the whole course / subject is:
S.
No.
Description Duration (Date) Total No.
of periodsFrom To
1
Unit I: Product and Brand Management
Introduction, Importance of product, Product mix,
product line, Product classification, Product life
cycle, New product development, product
strategies.
2
Unit II : Brand Management
Definition, Concept, evolution, Brand Analysis,
Components, Strategies and structure of brand,
brand equity building and creating a brand image.
.
3 Unit III: Brand Positioning
Concept and approaches to positioning strategies,
defining positioning strategies.
4 Unit IV: Brand Loyalty
Maintaining brand loyalty, strategies and tactics,
brand ability, brand and value, corporate brands.
5 Unit V: Brand Promotion Strategies
Media strategies, Budgeting in brand promotion and
in establishment of brand, globalization of brand.
Total no. of instructional periods available for the course: 36 hours/periods

8. SCHEDULE OF
INSTRUCTIONS
UNIT - I
Year: 2016-2016
Semester:VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
Sl.
No.
Date No. of
Periods
Topics / sub topics Objectives
&
outcome
no.
References
(Text book, journals …)
Page no. … to ..
1. 7/1/2016 1 Product Management
 Introduction
 Definition
 Importance
1,3,4,7,9
&
A,C,D,G,
Product & Brand
Mgmt. of Him. Pub.
By K. VenugopalRoa(
P.1-13)
2. 9/1/2016 1  ProductMix
 Factors influencingProduct
Mix
 ProductLine
1,3,4,7,9,
10 &
A,C,D,G,
H,I
Product & Brand
Mgmt. of Him. Pub.
By K. VenugopalRoa (
P.14-18)
3. 13/1/2016 1 Product Classification
 Introduction
 Classificationof consumer
goods
 Convenience goods
 Shoppinggoods
1,3,4,7,9,
10 &
A,C,D,G,
Product & Brand
Mgmt. of Him. Pub.
By K. VenugopalRoa (
P.12-15)
4. 17/1/2016 1  Product life Cycle
 New Product
development
1,3,4,7,9,
10 &
A,C,D,G,
H,I
Product & Brand
Mgmt. of Him. Pub.
By K. VenugopalRoa (
P.19-43)
5. 19/1/2016 1 Product Positioning
 Introduction
 Product Position
 Positioning Methods
1,3,4,7,9,
10 &
A,C,D,G,
H,I
Product & Brand
Mgmt. of Him. Pub.
By K. VenugopalRoa (
P .44-61)
Signature of Faculty
Date:
NOTE: 1. Ensure that all topicsspecified in the course are mentioned
2. Additional topicscovered,if any, may also be specified boldly

9. SCHEDULE OF
INSTRUCTIONS
UNIT - II
Year: 2016-2016
Semester:VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
Sl.
No.
Date No.of
Periods
Topics/ sub topics Objectives
&
outcome
no.
References
(Textbook,journals
…) Page no. … to ..
1, 21/1/2016 2 Introduction to Brand
 Definition
 Concept
 Evolution
1,2 & A,B Brand Management
of Oxfordpub.By
KirtiDutta( P.1-33)
2. 25/1/2016 2 Functions of Brand
 Silent features
 Importance of the study
 Elements of Brand
 Analysis of Brand Study
1,3 & C Brand Management
of Oxfordpub.By
KirtiDutta( P.35-55)
3. 27/1/2016 2  How to build brand
 Brand building tools
 Concept of Brand Image
3,4 & C,D Brand Management
of Oxfordpub.By
KirtiDutta( P.40-45)
4. 2/2/2016 3  Role of Brand
 Image of Brand
 Status of Brand Value
1,2,3
&B,C.D
Brand Management
of Oxfordpub.By
KirtiDutta( P.55-60)
5. 3/2/2016 3  Brand Personality
 Developingabrand
personality
 Elementsrequiredin
developingabrand
personality
1,3,4 &
A,C,D
Brand Management
of Oxfordpub.By
KirtiDutta( P.125-135)
NOTE: 1. Ensure that all topicsspecified in the course are mentioned Signature of
Faculty

10. 2. Additional topicscovered,if any, may also be specified boldly Date:

11. SCHEDULE OF
INSTRUCTIONS
UNIT - III
Year: 2016-2016
Semester:VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
Sl.
No.
Date No. of
Periods
Topics / sub topics Objectiv
es &
outcome
no.
References
(Text book, journals …)
Page no. … to ..
1. 8/2/2016 2 Brand Positioning
 Elements in building a
brand equity
 Concept of personality
1,3,5 &
A,C,E
Brand Management
of HIM. Pub.By C.A.
Chunawalla( P.135-
140)
2. 14/3/2016 2 Approaches to personality
 Positioning Statement
 Consumer Behavior
 Changing needs of
Consumers
1,3,5 &
A,C,E
Brand Management
of HIM. Pub.By C.A.
Chunawalla( P.66-84)
3. 17/3/2016 2  Selecting the Strategies
 Analysis for different
possibilities
1,3,5 &
A,C,E
Brand Management
of HIM. Pub.By C.A.
Chunawalla( P.270-
280)
4. 27/3/2016 1  Guiding principles for
personality
 Situational Analysis
1,3,5 &
A,C,E
Brand Management
of HIM. Pub.By C.A.
Chunawalla( P.265-
272)
Signature of Faculty
Date:
NOTE: 1. Ensure that all topicsspecified in the course are mentioned
2. Additional topicscovered,if any, may also be specified boldly

12. SCHEDULE OF
INSTRUCTIONS
UNIT – IV
Year: 2016-2016
Semester:VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
Sl.
No.
Date No. of
Periods
Topics / sub topics Objectives
& outcome
no.
References
(Text book, journals …)
Page no. … to ..
1. 5/4/2016 2 Brand Loyalty
 Market Research
 Importance of studying MR
 Reasons for brand failure
1,4,,6, 7, 8
&
A,D,F,G
Brand Mgmt. of excel
pub.By Harsh Verma(
P.140-166)
2. 7/4/2016 1  Concept of Brand Loyalty
 Significance of equity

1,4,,6, 7, 8
& A,D,F,G
Brand Mgmt. of excel
pub.By Harsh Verma(
P.130-167)
3 17/4/2016 2  Meaningif tactics
 Differentiate b/w tactics and
strategies
 How to preserve brand
equity
1,4,,6, 7,&
A,D,F,G
Brand Mgmt. of excel
pub.By Harsh Verma(
P.178-220)
4 27/4/2016 2 Brand Ability & Brand Idea
 Concept
 Generation of Idea
 Brand Value Creation
1,4,,6, 7, 8
& A,D,F,G
Brand Mgmt. of excel
pub. By Harsh Verma(
P.270-337)
Signature of
Faculty
Date:
NOTE: 1. Ensure that all topicsspecified in the course are mentioned
3. Additional topicscovered,if any, may also be specified boldly

13. SCHEDULE OF
INSTRUCTIONS
UNIT –V
Year: 2016-2016
Semester:VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
Sl.
No.
Date No. of
Periods
Topics / sub topics Objectives
&
outcome
no.
References
(Text book, journals …)
Page no. … to ..
1. 03/5/2016 1 Brand Promotion Strategies
 Meaning of Corporate
Brand
 Impact of studying
corporate brand
1,3,4,7,9
&
A,C,D,G,
Brand Managementof
Oxfordpub.By
KirtiDutta ( P.253-260)
2. 8/5/2016 1  MediaStrategies
 Conceptof Budget
 Developmentof budgetfor
Brand Promotion
1,3,4,7,9,
10 &
A,C,D,G,
H,I
Brand Managementof
HIM. Pub.By C.A.
Chunawalla ( P.260-
265)
3. 9/5/2016 1  How brandshelpinbrand
establishment
 Tipsfor overcome brand
failure
1,3,4,7,9,
10 &
A,C,D,G,
Brand Management
of HIM. Pub.By C.A.
Chunawalla ( P.265-
272)
4. 16/5/2016 1 Globalization of Brand
 Meaning of Globalization
 How brands become
globalize
1,3,4,7,9,
10 &
A,C,D,G,
H,I
Brand Mgmt. of excel
pub.By Harsh Verma(
P.272-281, 300-302)
5. 20/5/2016 1  Study of brand Extension to
develop the brand globalize
1,3,4,7,9,
10 &
A,C,D,G,
H,I
Brand Mgmt. of excel
pub.By Harsh Verma(
P 304-349)
Signature of Faculty
Date:
NOTE: 1. Ensure that all topicsspecified in the course are mentioned
3. Additional topicscovered,if any, may also be specified boldly

14. TUTORIAL SHEET - I
Year: 2016-2016
Sem:VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
 This tutorial corresponds to Unit No. 1 Date:
Time:
Q1.
Q2.
Q3.
Q4.
Q5.
Q 6.
Signature of Director of Institute Signature of faculty
Date:

15. TUTORIAL SHEET - II
Year: 2016-2016
Sem:VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
 This tutorial corresponds to Unit No. 2 Date:
Time:
Q1.
Q2.
Q3.
Q4.
Q5.
Q6.
Signature of Director of Institute Signature of faculty
Date: Date:

16. TUTORIAL SHEET - III
Year: 2016-2016
Sem:VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
 This tutorial corresponds to Unit No. 3 Date:
Time:
Q1.
Q2.
Q3
Q4.
Q5.
Signature of Director of Institute Signature of faculty
Date: Date:

17. TUTORIAL SHEET - IV
Year: 2016-2016
Sem:VI
Name of the faculty: Jitendra Singh
Branch: Subject Code: -BBA-602 Title of Subject: Brand Management
 This tutorial corresponds to Unit No. 4 Date:
Time:
Q1.
Q2.
Q3.
Q4.
Q5.
.
Signature of Director of Institute Signature of faculty
Date: Date:

18. TUTORIAL SHEET - V
Year: 2016-2016
Sem:VI
Name of the faculty: JItendra Singh
Branch: Subject Code: - BBA-602 Title of Subject: Brand Management
 This tutorial corresponds to Unit No. 5 Date:
Time:
Q1.
Q2.
Q3.
Q4.
Q5.
Please write the questions / problems / Exercises which you would like to give to the students and also mention the
objectives to which these questions/problems are related.
Signature of Director of Institute Signature of faculty
Date: Date: