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A Snapshot of Instagram Usage in the Philippines

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Jason Cruz
Jason Cruz
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a snapshot of Instagram in the Philippines A research by Jason Cruz for jsncruz.com and MRM Worldwide Manila
Instagram is a popular social platform in the Philippines. How is it being used?
Very Heavy Heavy # of Instagram Users Medium Light 0 10 20 30 40 50 Instagram is mostly used between only 1-4 times a week. Light user (1-4); Medium (5-7); heavy (8-14); very heavy (more than 2x daily) - Instagram usage per week.
What do Filipinos photograph with Instagram?
use Instagram to take photographs of travel/scenery and food
67.7% photograph themselves
51.5% 49.5% 48.5% 47.5% Photos of Objects, Printed Materials, Pets/Animals, and Clothes each make up around 1/2 of all Instagram usage
15.2% use Instagram for breaking news
Instagram users are mostly 65.7% WOMEN 26.3% 8.0%
Age Spread of Users 9/10 of Instagram users are under 35 13-17 18-24 25-34 35-45 45+
41.4% of Filipino Instagram users are students 52.6% are income earners
Top 3 Gadgets of Instagram Users in the Philippines 37.40% 24.20% 23.20%
Filipinos love to share their Instagram photos
72.7% of Instagram users share photos on Facebook
28.3% The percentage of Instagram photos shared on Tumblr
Methodology: Survey of one hundred (100) random Instagram users in the Philippines. Survey conducted via Survey Monkey. © Jason Cruz 2013 for jsncruz.com and MRM Worldwide Manila Image references: • Creative Commons: Caros’ Lines, Nikitab, eddi_07, SoulRiser, Ari Helminen, Captain Kobold, Carbon NYC, Jon Wick, Alamos Basement • cmp.com • guardian.co.uk • teramoney.com • ubergizmo.com • The Noun Project: Blake Thompson, Kathryn Matuszak, Adam Mullin, Dmitry Sychkov, Chiara Cozzolino, Simon Child • Iconspedia - iconspedia.com/icon/retro-instagram-rounded-icon-37752.html

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A Snapshot of Instagram Usage in the Philippines

  • 1. a snapshot of Instagram in the Philippines A research by Jason Cruz for jsncruz.com and MRM Worldwide Manila
  • 2. Instagram is a popular social platform in the Philippines. How is it being used?
  • 3. Very Heavy Heavy # of Instagram Users Medium Light 0 10 20 30 40 50 Instagram is mostly used between only 1-4 times a week. Light user (1-4); Medium (5-7); heavy (8-14); very heavy (more than 2x daily) - Instagram usage per week.
  • 5. use Instagram to take photographs of travel/scenery and food
  • 7. 51.5% 49.5% 48.5% 47.5% Photos of Objects, Printed Materials, Pets/Animals, and Clothes each make up around 1/2 of all Instagram usage
  • 8. 15.2% use Instagram for breaking news
  • 9. Instagram users are mostly 65.7% WOMEN 26.3% 8.0%
  • 10. Age Spread of Users 9/10 of Instagram users are under 35 13-17 18-24 25-34 35-45 45+
  • 11. 41.4% of Filipino Instagram users are students 52.6% are income earners
  • 12. Top 3 Gadgets of Instagram Users in the Philippines 37.40% 24.20% 23.20%
  • 13. Filipinos love to share their Instagram photos
  • 14.
  • 15. 72.7% of Instagram users share photos on Facebook
  • 16. 28.3% The percentage of Instagram photos shared on Tumblr
  • 17. Methodology: Survey of one hundred (100) random Instagram users in the Philippines. Survey conducted via Survey Monkey. © Jason Cruz 2013 for jsncruz.com and MRM Worldwide Manila Image references: • Creative Commons: Caros’ Lines, Nikitab, eddi_07, SoulRiser, Ari Helminen, Captain Kobold, Carbon NYC, Jon Wick, Alamos Basement • cmp.com • guardian.co.uk • teramoney.com • ubergizmo.com • The Noun Project: Blake Thompson, Kathryn Matuszak, Adam Mullin, Dmitry Sychkov, Chiara Cozzolino, Simon Child • Iconspedia - iconspedia.com/icon/retro-instagram-rounded-icon-37752.html