Slides from my talk at the NYC-CHI LeanUX Round Table, April 11, 2012.

1. LeanUX for NYCCHI
NYC-CHI Panel
April 11, 2012
Josh Seiden
@jseiden
Thursday, April 12, 12

2. Me and my hashtags
www.proof-nyc.com
josh@proof-nyc.com
@proof_nyc
#leanUX Josh Seiden
#leanStartup @jseiden
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3. HOW DID WE GET HERE?
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4. Old assumptions, new reality
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5. Old assumptions, new reality
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6. Old assumptions, new reality
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7. Old assumptions, new reality
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8. Old vs new: handoffs vs. collaboration
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9. Old vs new: handoffs vs. collaboration
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10. Responding to change and collaboration
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11. Responding to change and collaboration
• Agile Software Development
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12. Responding to change and collaboration
• Agile Software Development
• Design Thinking
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13. Responding to change and collaboration
• Agile Software Development
• Design Thinking
• Lean Startup and Customer Development
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14. HOW CAN DESIGNERS RESPOND?
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15. Lean UX is a response
“Lean User Experience is principle-driven
process for teams working in situations of
extreme uncertainty. It is characterized by
rituals that predispose predictable, high-quality,
high-velocity user experience outcomes.”
– Janice Fraser, LUXr.co
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16. LUXr’s Lean UX Principles
Who? 1. Design + biz + development + ... = 1 product team.
2. Externalize!
How do we work 3. Goal-driven and outcome-focused.
together?
4. Repeatable and routinized.
5. Flow: think/make/check.
6. Focus on solving the right problem.
What do we do?
7. Generate many options & decide quickly
what to pursue.
8. Recognize hypotheses & validate them.
How can we be
sure? 9. Research with users is the best source of information.
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For more, see: http://luxr.co/lean-ux/10-principles-for-lean-ux/ License: CC BY-NC-SA
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17. It’s not Lean UX if...
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18. It’s not Lean UX if...
• UX designers are doing it alone in a room
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19. It’s not Lean UX if...
• UX designers are doing it alone in a room
• You’re not explicitly declaring your hypotheses
and testing them
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20. KEY METHODS
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21. Key Methods for Lean UX
1. Get the incentive structure right
2. Identifying Assumptions
3. Expressing Hypotheses
4. Experiments / MVPs
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22. Method: get the incentives right
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23. Method: get the incentives right
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24. Method: get the incentives right
In-house teams:
 problem-focused, not deliverable-focused.
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25. Method: get the incentives right
In-house teams:
 problem-focused, not deliverable-focused.
 results, not features.
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26. Method: get the incentives right
In-house teams:
 problem-focused, not deliverable-focused.
 results, not features.
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27. Method: get the incentives right
In-house teams:
 problem-focused, not deliverable-focused.
 results, not features.
Agencies:
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28. Method: get the incentives right
In-house teams:
 problem-focused, not deliverable-focused.
 results, not features.
Agencies:
 Charge for hours, charge for results, charge for
continuous work.
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29. Key Methods for Lean UX
1. Get the incentive structure right
2. Identifying Assumptions
3. Expressing Hypotheses
4. Experiments / MVPs
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30. Declare your assumptions
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31. Declare your assumptions
What assumptions do you have?
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32. Declare your assumptions
What assumptions do you have?
…about your customers and business?
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33. Declare your assumptions
What assumptions do you have?
…about your customers and business?
…that if proven false, will cause you to fail?
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34. Focus on higher risk, higher uncertainty
High Risk
prioritize here
Understood Uncertain
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35. Key Methods for Lean UX
1. Get the incentive structure right
2. Identifying Assumptions
3. Expressing Hypotheses
4. Experiments / MVPs
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36. Method: hypotheses
We believe that ______________.
We will know we have succeeded when qualitative and
quantitative outcome. This will improve KPI.
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37. Key Methods for Lean UX
1. Get the incentive structure right
2. Identifying Assumptions
3. Expressing Hypotheses
4. Experiments / MVPs
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38. Method: Minimum Viable Product
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39. Method: Minimum Viable Product
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40. Method: Minimum Viable Product
What is the smallest thing we can make to test
our hypothesis?
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41. Method: Minimum Viable Product
What is the smallest thing we can make to test
our hypothesis?
The answer to this question is your MVP.
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42. MVPs are experiments
1. Think about learning, not launching
2. Take an assumption and try to invalidate it in the
market with qualitative and quantitative methods.
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43. If you liked this talk, please follow me
THANK YOU!
@jseiden @proof_nyc
josh@proof-nyc.com
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