1. Preliminary TaskMedia StudiesBy Jack Highfield2011954107The HENLEY College1/1/2011<br />Cell line on a reversed text background, to stand outSofa draws the attention of the audience as it is the lightest coloured object in the room.Natural Lighting-Calm Font, emphasise on BEST selling as it’s in capital letters and bold.The cell lines stand out at us; just as the numbers stand out at us, and makes the readers want to read on.Mise en scene makes it seem well decorated and appealing, as well as a family home.Emphasis on get “rich” quick.The colours schemes are similar to the masterhead.-8953509906000-9685641619885<br />Masthead: Large Q and emphasizes the brand of the product, it makes it memorable.-895350-914400<br /> Medium Close up of Madonna, Imposed, slightly covering the masthead, she is glamorous, and is the main feature of the magazine.The British symbol, patriotic, which tells us the possible target audience of the magazine. Madonna is also featured on a black background, so her face is emphasised.“All interview” is in italics, to emphasise to the reader that we can find out “all” the information about her.Pointy Serifs: “Madonna” which grabs the attention of the audience once more. The red font stands out to us, and Madonna’s white face/ghostly appearance is emphasized.“Free Inside” is in a different font to highlight the “extras” that the readers may get from buying this magazine.Typeface bold, Cell lines in white because they are clearer to read.Also a number of celebrities are highlighted in bold to appeal to the United Kingdom’s “Celebrity Culture”<br /> The large headline “Top Gear” is grey is against a white background to provide us with the winter scene effect. Uses Bold writingOn Ice highlights the danger, especially as it looks as if the Ferrari has crashed into snow.Cell lines are bold, and blue, stand out, makes the readers want to find out more and therefore pick it up off the shelf.FASTEST CARS ON EARTH: Also grabs the attention.-42386254505325-895350-914400The large car masthead attracts the attention of the audience, with the use of the large black font. The serif of the font is also unique.The picture is * * . This is a clever technique used to highlight the speed and power of the vehicle, as well as the pleasant look it brings to the eye.Further cell lines are in white and are against the dark car park background. They are in capital letters to signify importance to the motorist enthusiasts such as “AUDI...DRIVEN”The blue 3 series BMW is higher up on the page, we look at the badge almost immediately.The large picture of the Porsche at the top of the page, as well as the use of the BMW highlights that the magazine are testing premium brands of vehicles.The smaller blue type face against a mauve colour demonstrates a calming quality, and they are also “rich” colours that you would associate with wealth. <br />