Barnes And Nobles Executive

Barnes And Nobles Executive
I think that Barnes and Nobles executive should have everyone in their company create a personal SWOT matrix as Barnes and Noble . By
making all associates do this from the top executives all the way to the book stockers in retail stores, the executives can get an idea of what their
employees are thinking. I think the benefit of a SWOT matrix in general is fix any problem from the inside out. This can be a task that is given at a
store meeting or at a team building event. "The purpose of the personal SWOT analysis is to identify actions you can take to best meet the
requirements of the job or promotion you are seeking. Comparing your strengths and weaknesses to the job requirements will identify gaps and help
you prepare to be the best candidate
... Get more on HelpWriting.net ...

Barnes And Noble Mission Statement
Barnes and Noble is dedicated to providing "the best specialty retail business in America." B&N certainly delivers on its promise, offering over 1
million book titles on demand with unmatched customer service. The B&N dedication to providing superb service with an unmatched number of
options serves as an example for industry competitors on how to operate successfully with the customer in mind. Let's examine the specifics of the
Barnes and Noble mission statement. B&N claims to honor "the promise and the ideals of the volumes which line our shelves" (Mission, 2015). With
millions of books, all with differing theories and beliefs, B&N specializes in supporting the diversity in material, along with the culture emanating from
each author. Linguistics, mathematics, art, science, religion, politics, auto/biographies, interviews, cultural analyses, research papers, current events,
history... the history of mankind, as well as its projected future are bound up in the wisdom of the ancients and best–selling authors who select the most
crucial aspects of life for penning. The most influential and powerful men and women to ever live – sharing their vision... Show more content on
Helpwriting.net ...
B&N is not fixated on one particular avenue for revenue; it capitalizes on many different markets to provide quality products to its consumers. For
instance, B&N's Music Store "includes exclusive interviews, free downloads, over 1 million sample audio clips, nearly 100,000 music reviews,
and a roster of 40,000 artist biographies" (About, 2015). In addition, it features a specialty children's section with any topic you can think of for
developing your kids' creativity and fostering a passion for lifelong learning. Moreover, if you're not into books, B&N also boasts a vast suite of over
60,000 DVD and Blu–ray titles, featuring the greatest interviews, documentaries and movies of all

Barnes and Noble
Kera Cleary Business–127 Case Study– Barnes & Noble To which environmental forces is Barnes & Noble responding? Barnes &
Noble are responding to external environment. When Leonard Riggio opened Barnes & Nobles he wanted it to be more of a social gathering
verses just a bookstore. It was a BIG HIT, one of a kind. 1995 Amazon.com emerged. In 1997 Mr. Riggio launched the barnesandnoble.com in order to
keep up with the customers wants. This is a continual battle Barnes & Nobles is fighting, constantly changing their company to fit the world
around it. What is appealing to customers about ordering online? Online ordering is appealing to customers because the convenience! Convenience of
not leaving... Show more content on Helpwriting.net ...
None One 2–5 6–10 14 10 or more What is the primary device on which you read electronic books? Computer X phone iPod kindle Cleary 3 Nook
iPad Other ( specify ) Chris Dembowske– A&P mechanic How many books have you read in the last year? X None One 2–5 6–10 10 or more
How many electronic books have you read in the last year? X None One 2–5 6–10 10 or more What is the primary device on which you read electronic
books? Computer phone iPod kindle Nook iPad Other ( specify ) Cleary 4 Shannon Ludwick– Stay at home mom How many books have you read in
the last year? None One 2–5 7 6–10 10 or more How many electronic books have you read in the last year? None One 2–5 6–10 22 10 or more What is
the primary device on which you read electronic books? Computer X phone iPod X kindle Nook iPad Other ( specify ) Lindsay Ludwick– Stay at
home mom How many books have you read in the last year? X None Cleary 5 One 2–5 6–10 10 or more How many electronic books have you read in
the last year? None

Barnes And Noble Case
Situational Analysis Barnes & Noble is a well–respected name among book publishers and sellers. Prior to 1992, Barnes & Noble was a private firm.
It printed, dispersed, and sold books in 68 Barnes & Noble superstores, over seven hundred B. Dalton bookstores, and other smaller bookstore
chains that it attained. In 1992, to raise capital CEO Leonard Riggio decided sell stock in Barnes & Noble in an initial public offering. He wanted
to use the money acquired to increase growth, reduce debt and achieve the greatest s expansion program in the bookstore business" (Cox, 1992).
Since then Barnes & Noble as grown to be one of the only national bookstore operator and once holding a position of 427 on the list of fortune 500
companies. The company as... Show more content on Helpwriting.net ...
Hence limiting their customer base to only those residing in the United States (Greenfield, 2012). Also, a weakness for Barnes and Noble is the
length of time it takes after making a purchase online, as many persons of today's society need things immediately. Another weakness of note for the
company is the continued lawsuits. One such lawsuit is the federal appeals court reviving a lawsuit holding Barnes and Noble Inc. responsible for
customers losses from a data breach at 63 of their bookstores in nine U.S. states (Stempel,

Barnes And Noble Essay
I believe that Barnes and Noble is a prime position to investigate and witness a contact zone because of the wide variety and diversity of the customers
which are attracted due to the structure of the store itself. Barnes and Noble is wedged within the Town Center, in Lakewood. Surrounding this store,
are multiple other stores and a bus station. These factors surrounding the store impact the community of people who surround it, which leads to a
larger diversity of customers than a rather isolated location. Inside of the Barnes and Noble, it is structured as to present the wide array of genres of
books, which attracts people of multiple cultures, and interests and backgrounds. The interactions which occur here are viewed through a shallow
perception by most; though, by... Show more content on Helpwriting.net ...
Within this stereotype, we are all divided into groups based on our cultural backgrounds, interests, and organisational affiliation which has an informal
structure: we are conditioned to believe these groups should not interact, and when these groups do interact, we treat the situation as a rarity–thus
pushing and condoning the conditioning even more. From this, you would imagine the difference in a situation where two people from separate
groups interact. As an example, in Barnes and Noble, there are sections divided by genre. Genres lead to a separation of interests, but also a
collaboration of such, people who may usually not be interested in graphic novels may browse that section. The result of this is the acknowledgement
of an entirely different perspective, and as far a cultures go there are numerous books about almost every culture and country you can find, as well as
different aspects on certain concepts and cultures. This vast variety of content leads to a transculturation as well as an open–mindedness of those who

barnes and noble Essay
Barnes & Noble does business –– big business –– by the book. As the #1 bookseller in the US, it operates about 650 superstores throughout 49
states and the District of Columbia under the banners Barnes & Noble, Bookstop, and Bookstar, as well as about 200 mall stores using the names
B. Dalton, Doubleday, and Scribner's. The company's GameStop subsidiary is the #1 USvideo game retailer with about 1,500 stores under the names
Babbage's Etc., GameStop, and FuncoLand. Barnes & Noble owned about 75% of online book seller barnesandnoble.com after purchasing
Bertelsmann's interest in 2003; Barnes & Noble then purchased all remaining shares and took the company private in May 2004.
Barnes & Noble dates back to 1873 when ... Show more content on Helpwriting.net ...
BDB changed its name to Barnes & Noble in 1991. With superstore sales booming, the retailer went public in 1993 (the college stores remained
private). It bought 20% of Canadian bookseller Chapters (now Indigo Books) in 1996 (then sold in 1999).
The bookseller went online in 1997, and in 1998 sold a 50% stake in its Web operation subsidiary to Bertelsmann (which it re–purchased in 2003) in an
attempt to strengthen both companies in the battle against online rival Amazon.com.
Also in 1998 Barnes & Noble agreed to buy #1 US book distributor Ingram Book Group, but the deal was called off in 1999 because of antitrust
concerns. Also in 1999 barnesandnoble.com went public and Barnes & Noble bought small book publisher J.B. Fairfax International USA, which
included coffee–table book publisher Michael Friedman Publishing Group. Later that year the company bought a 49% stake in book publishing portal
iUniverse.com (later reduced to 22%). It also bought Riggio's financially struggling Babbage's Etc., a chain of about 500 Babbage's, Software Etc., and
GameStop stores, for $215 million.
The company's Babbage's Etc. subsidiary (renamed GameStop, Inc.) acquired video game retailer Funco for $161.5 million in 2000. In 2001 Barnes
& Noble joined barnesandnoble.com in acquiring a majority stake in magazine subscription seller enews.com.
In February 2002 the company completed an initial public offering of its

Barnes And Noble Annual Reporting
5REPORTING
Transparent annual reporting is important to the Barnes and Noble Corporate Social Responsibility program. Without clear reporting, it is not possible
for stakeholders and the general public to determine whether our CSR program is accomplishing the stated goals and whether full effort is being put
into the goals by Barnes and Noble staff.
5.1Verification
The "Barnes and Noble Annual 'Literacy Is Power' Report" described in Section 5.2 below will be subjected to a performance audit by a capable
accounting firm. The accounting firm selected will be the same firm that performs the annual financial statement audit for Barnes and Noble. The
results of this audit will be published along with the CSR annual report and will be available ... Show more content on Helpwriting.net ...
This will allow the corporate CSR team to determine if goals are being met and where improvements in the programs can be made. It will also help
the corporate CSR team determine if goals should be changed for the following

Amazon and Barnes and Noble
Economics is the social science that studies the choices that individuals, businesses, government , and entire societies make as they cope with scarcity
and the incentives that influence and reconcile those choices. Summary of the Article The purpose of this report is to evaluate E–commerce structure
and strategy of Barnes & Noble and Amazon. As e–commerce market is highly competitive, it is important for the company to develop an
effective strategy in order to gain customer's loyalty, remain profitable and maintain the company's image
This is investigates success of three online book websites and how or if they have expanded their markets. Amazon.com is the largest online book
retailer and now is the largest online retailer. ... Show more content on Helpwriting.net ...
With the entrance to the book market by Amazon.com, Barnes & Noble found a big competitor, as it represented a new and innovative way of
purchasing a book. Barnes and Noble and its major competitor, Amazon, a Specialty store that is competing to be the number one top source of
obtaining reading materials that consumers are buying. Besides Amazon, Barnes and noble have had many other book store competitors but they
successfully exceed these competitors and became the number one bookstore in the nation. Since Barnes and Noble had little pricing power, it has
not solidified a high market position when it comes to these groups of retailers, like Amazon.com, which is known for providing discount pricing
that most companies would struggle to match. Amazon sold electronic books, which was more efficient, lighter to use, contained many different
books at a very low price in one small electronic call the kindle, whereas Barnes & Noble was selling hard copy books. Amazon.com security
and privacy was for consumers to use credit/debit cards that allow customers to monitor their payments through their bank accounts, not worrying
about getting Rob or having to carry a load of cash to go buy books. Barnes and Noble in the past didn't have that security and privacy because every
customer needed cash to go buy from their stores.
Journalist, David Carr view, Barnes & Noble is a company that did the right thing, and got

Barnes & Nobles Value Chain
Time and time again business have observed that as our technology continues to evolve society's views toward traditional learning often shift. Thus, all
business who share market space with other competitor's must continuously devise new and more efficient ways to keep up with the rapidly changing
technology. There's been a tremendous impact on both retail book stores and book publishers as a result of digital technology. Although, there is a
logical explanation, the emergence of e–business, as consumers have found this to be a useful tool when comparing and selecting products that most
suits their needs. The value chain plays a significant role in the fact it identifies technology most effectively to enhance the business competitive
position. ... Show more content on Helpwriting.net ...
Barnes & Noble's new strategic approach should be successful due to its early entry into the e–book market. Their strategy is unique in the fact that
compared to competitors they have proven themselves by current success in this market, but are now feeling the effects of price inflation. By assessing
Barnes & Noble's disposition from a contentious model, one can obviously see that no pressure would arise from the traditional competitors. However,
it does not ensure the future of their book

Types Of Norms And Each Type Have Their Own Set Of Rules
Have you ever been at a funeral and felt completely baffled because one of the guests decided to wear neon colors? Would you not be taken aback
if one day, you came home to find your father and his sister interacting with each other sexually? Is this normal? How are social norms defined?
Social norms are behaviors that are considered acceptable in a group or society. However, there are many types of norms and each type have their
own set of "rules". Tacit rules are rules that are generally understood but are not precisely recorded. Tacit rules, if broken can not be punished with
legal action. The guest wearing neon colors to the funeral and the father and his sister committing incest were both examples tacit rules, however there
are no... Show more content on Helpwriting.net ...
For my breaching experiment I decided to violate this tacit rule to see how people reacted when their space was violated. I am a very clean person
and I can not stand when people are to close to me, so this experiment was something I knew would be a challenge for me.
I decided to go to two different public places where I know a lot of people would be present. The first place I went was the Barnes and Noble at the
Collierville Carriage Crossing Shopping Center. The reason I choose Barnes and Noble is because there is aStarbucks Coffee shop located in the front
of the store. When I arrived at Starbucks I walked in, ordered a beverage and waited until the Starbuck's clerk called my name to get my beverage.
While I was waiting I decided to scope out the area, there were six people sitting and one placing an order. So there was a total of seven people not
including myself in Starbucks. However, the size of this Starbucks is fairly small. The tables were almost touching and there were chairs on one side
of the table and a booth on the other side of the table. There were two females who obviously knew each other, I could tell because one of the females
passed her phone to the other to show her something. However, the two females were sitting far enough apart on the booth to where neither of them
could see what the other had on her computer screen. They both appeared to be college students based off the sorority

Taking a Look at Barnes & Noble
Strengths
The bookstore chain has been decreasing in profit in the US over the past 20 years. Most of the books retailers are shutting down their operations and
only a few are still operating in the country. Barnes and Noble has become the largest bookseller in the book retailers industry (1). The firm has
integrated its business philosophy into web presence though eBook marketplace. This business strategy assisted the firm to be able to reach a large
scale customers and remain as a strongest competitor in the book retailing market.
Barnes & Noble was successful on releasing the NOOK tablets, which responsible for major contribution to the company's digital book sales. These
tablets helped to eliminate the physical copy of book to the ... Show more content on Helpwriting.net ...
Barnes & Noble made a decision to obsolete one of its own products color tables (4). Instead, the firm decided to join adventure and signed the
products right to third parties in exchange of co–branding opportunities. By joining business adventure and giving up the right of branding which sent
a wrong signal to other firms in the same industry. The impression was that Barnes & Noble could not compete against the competitors such as Apple,
Amazon, and Samsung in the marketplace. As a result, Amazon dominated 25% overall with digital books in the marketplace, which leading by 7%
over Barnes & Noble according to Romance Sales by channel (3).
Barnes & Noble intended get rid of all its Nook tables are in stock with a price discount throughout the holidays. Even though several Nook tablets
were able to compete with Kindle rivals, however, it has not able help the firm with financial status. The estimated of company's Nook tablets had
an estimated lost in profit with approximate $177 million which was double the loss in the first quarter from last year. The firm sales dropped by
34 percent which equivalent to $108 million. Barnes & Noble has been struggling with the high cost of producing its own devices. The unsold of
Nook tables were accrued up to $133 million in the fourth quarter only and it would be $222 million for the entire fiscal year of 2013 (4).
The company had to invest an ample amount of money to operate physical store

Barnes & Noble: An Analysis
Tables continued to fill at the cafГ© and the voices had shifted location throughout the store. Certain people, though still remained silent, focused upon
their screens, (i.e. Laptop or cell phone) or on a physical page in front of them, yet conversation continues to roll between each other. Like the two
young scholars at the table besides the queens, that studied their opposing pieces of literature with their opposing liquid energy drinks of Dutch Bros
and Starbucks. With the natural quiet that is a part of the bookstore atmosphere, it makes it easier to focus. Unlike many other public establishments
that reverberate with music played so loud, it is near impossible to focus, much less think (Oldenburg, 30). Though as I study these girls I realize...
Show more content on Helpwriting.net ...
For current bookstores, like Hastings, are actually trying to get rid of what they consider, "loiterers." The coffee shops in bookstores are closing down
and in doing so, food is no longer available nor is it allowed. Brenner states how this is the usual beginnings of the end of a bookstore for, "The
cafГ© closes, the books are marked down, and the shelves are stripped" (81). So perhaps the next franchise "ship" to go down is Hastings, for it
seems to be following the same path as the former titanic giant,

My Experience Of High School Experience In Middle School
When I was in middle school, I was on the quiz bowl team. The tournaments were nonchalant, the questions were manageable, and the teams all
competed to have a good time, not just to advance. Due to the enjoyable nature of my middle school experience, I decided that I would brave the
unknown murky waters of high school scholars bowl. I was under the assumption that it would be the same for the most part; however, this
assumption was severely misguided. Strolling into the classroom for my first day of practice, I realized I was surrounded by people who seemed to
be far more knowledgeable than me. A prime example would be Macy Davis. Sitting at the front of the room, Mr. Kucharik was manning the buzzer
system. Frightened because I was a young naГЇve freshman, I hesitantly sat down as rumor led me to believe that Mr. K despised freshman. The
practice was not at all what I expected and was demanding to say the least. Asking us impossible college level questions, Mr. Kucharik seemed to
love watching us struggle; furthermore, the man was sadistic as he transitioned from questions such as "What kind of clouds produce thunderstorms?"
to questions about novels that I'd never even heard of. After attending several practices, at which I performed horribly every morning, we finally
participated in our first tournament of the year. My first time ever leaving the school with Mr. Kucharik did not go the way I hoped it would. For
example, when we first arrived in the parking lot outside of

Channel Structure: Barnes And Noble
The channel structure developed by Barnes & Nobles is a multichannel structure. Multichannel marketing is the capability to network with possible
clients on several stands. A channel might be a retail location, a website, print ad, a marketing event, a products package or word of mouth.
Simply, multichannel marketing is about choice. The objective of the companies undertaking this is to make it easy for a consumer to buy from them in
whatever way is most fitting.
An effective multichannel needs to be sustained by respectable supply chain management systems, so that the specifics and prices of products on offer
are consistent across the different channels. It also could be sustained by meticulous analysis of the return on investment from each different channel,
quantified in terms of customer reply and change of sales. The stimulus each channel delivers to sales can be gaged by attribution developing. Barnes
and Noble is a company that targets certain channels at different demographic divisions of the market or at different socio–economic sets of consumers.
Multichannel marketing allows Barnes and Noble to reach its prospective or current customer in a channel of their liking.
The current management activities of Barnes and Noble have a matrix structure. ... Show more content on Helpwriting.net ...
Regarding this, the matrix structure is seen as a way of connecting the advantages of the divisional and functional structures. The change process would
be done through continuous group deliberations that would prompt the top management of the new anticipated structure, therefore, allowing constant
organization and communication among the members. In time, members would be practicing communication and organization between the other
members of the

Barnes and Noble Strategic Audit
Strategic Analysis: Barnes & Noble Executive Summary Barnes & Noble is a key player in the Book Retail Industry. This mature industry has been
experiencing slow growth over the last several years, much slower than overall retail sales. Barriers to entry into this industry are quite high, and
suppliers have modest influence over booksellers. The introduction of the Internet has brought about many changes to this industry. It has increased
rivalry, buyer power, and substitutes. Spending time "surfing the net" is one of many substitutes to reading books nowadays. Other technological
advances, such as VCR 's and video games, have replaced time otherwise spent reading. Buyers have greater influence over the industry, because they...
Show more content on Helpwriting.net ...
1999 sales reached $13.7 billion, up only 3.7% over 1998. By comparison, overall retail sales increased by a strong 9 percent for this same period.
Total bookstore sales for 1997 were $12.5 billion. Industry surveys indicate that the four largest chains accounted for approximately 45.2% of total
sales in 1997.  According to the 1997 Consumer Research Study on Book Purchasing, book purchases per U.S. household grew just 0.6
percent from 1996 to 1997. During the same period, the U.S. population grew approximately 1 percent. This statistic shows that the U.S. book market
is growing slower than the population.  The 1998 Consumer Research Study on Book Purchasing found that as the American economy
thrives and sets impressive new growth records, growth in book sales continues to slow. This survey found that it was the upper income (>$75,000)
professional households, also the heaviest book buyers, who are most responsible for the drop in unit sales. According to the Book Industry Study
Group, the study suggests that "the book industry appears to react counter–cyclically to the overall economy. In good times, consumers may spend their
disposable income on other forms of entertainment or on more expensive durable goods." This study also revealed that 1.9

Comparison: Barnes And Noble
FROM PHYSICAL BOOKSTORES TO VIRTUAL ONES: BARNES & NOBLE VERSUS AMAZON.COM
Over the past several years, Barnes & Noble has struggled to compete with consumers shopping online for books on Amazon.com. The opening of
Amazon.com revolutionized the e–commerce and it started with books. Not only has Amazon.com been detrimental to Barnes & Noble with its ability
to provide physical books, but Amazon is also publishing e–books directly, cutting the middleman. Barnes & Noble used to be the pinnacle of the book
trade. Barnes & Noble was the only retailer able to provide a wide selection of books. With the opening of the e–commerce, and the start–up of
Amazon.com in 1994–95, Amazon's revenue and net income from has seen a continuous increase, whereas Barnes & Noble's revenue and net income
over the past 10 years has steadily decreased.
The success of Amazon.com and deterioration of Barnes & Noble came from Amazon's ... Show more content on Helpwriting.net ...
Benoit Mendelbrot stated that "clouds are not spheres, mountains are not cones, coastlines are not circles, and bark is not smooth, nor does lightning
travel in a straight line" in measuring fractals and outlier events but Barnes & Noble had yet to encounter an outlier event that could then analyze.
Barnes & Noble revenues had taken an extensive Joseph effect (becoming volatile with a calm steady increase). It was not until 1997 that Barnes &
Noble decided to take on the e–commerce when they saw Amazon.com as a competitive threat. Following the emergence of Amazon.com, it seems
as though Barnes & Noble took a reactive approach to the competition instead of a proactive one and since then has taken a reactive approach,
always being one step behind Amazon.com. In 2011, Barnes & Noble operated 705 stores but is now operating 633 stores in the United States. From
the Joseph effect, Barnes & Noble has stayed in Noah effect (extreme effects or events happen or reoccur more often than it would normally occur).
Barnes & Noble debt tripled one year to $192

Barnes & Noble 's Mission Statement
Barnes & Noble was created by Charles Barnes and opened the first store in 1917 in New York City. Barnes & Noble is the largest retail bookseller and
a leading retailer of digital media and educational products. The company operates 640 bookstores in 50 states. Barnes & Noble's mission statement is
to "operate the best omni–channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being
a credit to the communities we serve (Booksellers, 2012). When I walked into Barnes & Noble, it gave me a home–like environment. Their shelves
hold 20 to 200 thousand titles of books. Groups of couches and chairs are placed throughout the store to sit in while reading books and magazines. I
feel like they wanted to give the store a home feeling as if you were just sitting in your own home reading a book. I know when I started to walk around
the store it made me feel like I was at home. As I started to look around at books, I noticed a couch. I went and sat down for a bit, overviewing the
book. Another feature I noticed about the store was people on their Nook. They have Wi–Fi to browse the internet for books to add to their Nook.
When I was in Barnes & Noble I saw a number of functional qualities. As I am walking around the store, there were a handful of employees coming
over to me and asking what I was looking for or if they could help me find a book. I did have a question on where a specific book was located and an
employee

Barnes & Noble Vs Amazon
Amazon.com, Inc. (Amazon) is a leading e–commerce company that successfully offers a wide variety of products and services offered through
customer facing Websites (reuters.com, n.d.). This global e–commerce giant was born online in 1996 and continues to lead in e–commerce via sales of
its own products and sales of third party products in a plethora of categories that caters to the B2B and B2C sales environments. Unlike Amazon,
Barnesandnoble.com, Inc. (Barnes & Noble) did not begin as an online e–commerce company. The inception of Barnes & Noble began in 1986 and
focused on the retail environment in "content, digital media and educational products" (reuters.com, n.d) with its principal focus on trade books.
However, the digital segment of Barnes & Noble, which offers books, magazine, DVD's, software, and electronics, etc. does compete with Amazon
(reuters.com, n.d.). According to Cheeseman (2013), the... Show more content on Helpwriting.net ...
After all, Cheeseman (2013) does state that "While Amazon.com's patent application was pending; other online retailers began offering similar
one–click ordering systems" (Cheeseman, 2013). If other "solution oriented" online retailers were joining the bandwagon in designing and
implementing a turnkey system which rightfully so, would allow them to save their vested customer from abandoning the shopping cart, why was the
suit only against Barnes and Noble? Having worked in the Web development for many years, my even if Amazon.com had, for example, purchased a
domain whereby that domain name was an apparent indication of "1–ClickВ®" patent, at that time Web development companies everywhere were
swarming with ideas and modeling popular inventions to meet their own needs. The difference is that it was not feasible for every Web company be
able to design, execute, and maintain sophisticated e–commerce platforms. It was just too

Barnes & Noble: Strategic Analysis: Barnes And Noble
Barnes & Noble Analysis
I.Background Analysis. .
A.Values: Providing convenience and a variety of options to consumers.
B.Mission: the operation of the best omni–channel focusing on retail business in United States, to help both of customers and booksellers get their
impatience, and being a credit to the communities that it serve.
C.Goals:
1.To compete directly with major iPad and tablet competitors
2.To become a direct book resource for college students and universities
3.Increase the fame among the readers, students and researchers by keeping a maximum amount of books, textbooks, magazines and newspapers
available and offer a high quality customer services.
D.Objectives:
1.Gain Shares In the Physical Retail Bookstore Business. ... Show more content on Helpwriting.net ...
There is a competitive advantage of Barnes & Noble stores and their 40,000 booksellers. The stores and booksellers have tanked up the sales of NOOK
devices same as NOOK reading applications for iPhone, PCs and other mobile devices. The company had more than 700 of the most heavily and
best–trafficked retail locations with a combination with 40,000 passionate booksellers that affords the company the ability to sell and educate millions
of people whom was interested in digital reading every day.
B.Company is Digital Catalog: the company is purveyor of textbooks, books, newspapers, magazines and other forms of content, whether in digital or
physical format.
C.Digital Products team: Barnes & Noble has created a best class management team with expertise in e–commerce, retail, digital media and technology.
Over the last few years, B&N added best managers and technologists from many companies such as Microsoft, Adobe, Palm, Cisco, Apple, Travelocity
Motorola, and Time Warner Digital in both of New York headquarters.
D.When entering the digital content market has required noticeable investments from the Company in the form of expenses and sizable capital

The Company That I Have Decided To Research Is Barnes &
The company that I have decided to research is Barnes & Noble.
Throughout this past decade Globalization and technology have drastically impacted the sales of Barnes & Noble. In the recent past Barnes and
Noble was faced with its biggest challenge it has faced in its history, trying to keep up with Amazon's fire tablet. This was definitely a new challenge
because unlike Barnes and Nobles past competitors such as Borders book store they were now in current competition with a specific product of a
company. The Amazon tablet was like nothing consumers had seen before.
Amazon had managed to produce a tablet that was able to make hundreds of thousands of books available at a time and allowed their users to
download these books from any ... Show more content on Helpwriting.net ...
"Even if you do read enough to take advantage of Kindle Unlimited, be aware that you don 't get to choose any book in Amazon 's vast library. Five
major publishers –– Simon & Schuster, HarperCollins, Hachette, MacMillan and Penguin –– have all opted out of the plan. That means you won 't be
reading much Steven King or Dan Brown on Kindle Unlimited, nor can you read Brad Thor 's "Act of War," the book currently sitting atop the New
York Times bestseller list." Johnson, D. (2014, July 23). Barnes and Noble will have to get these book authors to agree to allow them to release their
titles to consumers who are willing to pay Barnes and Noble for a monthly subscription to go along with their new tablet purchase.
While implementing the industrial organization model I would also put into place the resource–based model. Barnes and Nobel needs to retrace their
steps and realize why they were so popular and profitable from the beginning. I would make it a point to change the company's internal atmosphere
and make sure it targets customers who know what they want and don't know what they want. People who currently own Amazon's Tablet only have
the option to purchase written books or magazines, however when customers come into a Barnes and Noble store, they have a variety of options to
browse over from books, to games, to music "Toys and games, a small but increasingly

Barnes And Noble
WHAT IS STRATEGY? How to develop a good strategy for one's company? It goes from Taking very much reputed organizations thoughts,
techniques, and objectives like Be minimal cost supplier Seek after a worldwide system Coordinate an arrangement of local acquisitions Unrivaled
client administrations Continuously be the principal mover Move from guard to mechanical applications how to make a good strategy for one's
company. It goes from Taking well–reputed companies ideas, tactics, and goals like пѓ Be low–cost provider пѓ Pursue a global strategy
пѓ Integrate a set of regional acquisitions пѓ Unrivaled customer services пѓ Always be the first mover пѓ Move from defense to industrial
applications The video is emphasizing that these are just objectives, which are being confused with the whole term... Show more content on
Helpwriting.net ...
BARNES AND NOBLE: The largest booksellers in U.S, offers wide selection in books and products through bookstores all over the U.S. Apart
from this they also operate in book publishing business. But for some years now, Barnes and Noble are facing hard times due to couple of strategic
reasons. To present the company with a better strategy, the above learned tactics, theories and points will be applied. First, Barnes and Noble's aim
and objectives must not be mixed with strategy. As we have clearly learned from the video, how these two are very separate things. Their strategy
should cover the four questions provided in the video i.e. 1.Location of their competition: U.S 2.Their unique value is strong presence, reliability and
image in the e–market, but they need to work on their costs to gain competitive advantage with other companies. 3.Resources and capabilities needed:
globalization, full advantage of internet services to expand e– services. 4.Sustainability of unique value: maintaining the technological presence.
Launching of products that are difficult to imitate or not imitable by

Barnes And Noble Mission Statement
The company/firm that I decided to write about is Barnes and Noble. Barnes and Noble's are the largest retail bookseller in the United States. They
first opened their doors in 1883 in New York City. In the past century, they have grown and expanded all over the United States. Currently the
company is not doing as well as it did in the past due to the invention of eBooks offered in tablets as well as Barnes and Noble's ebook product
known as the NOOK. Barnes and Noble have deemed the NOOK the number one cause of their declining sales. Though the company is losing money
they are remaining confident to the public. Their mission statement states "To operate the best Omni–channel specialty retail business in America,
helping both our customers and booksellers reach their ... Show more content on Helpwriting.net ...
Barnes and Noble can make themselves very unique by offering a reoccurring a competitive subscription to their customers rather than making their
current customers have to go online or walk into the store to buy a specific book. This technique has been very successful for Amazon when the
Kindle was introduced. "One thing a forward–thinking retailer will likely have to do to survive going forward is really reinvent the business model.
Here's an idea for a bookstore: How about borrowing from the now–accepted SAAS (Software As a Service) approach and aim for recurring
subscription revenue instead of transactional revenue. Set up an e–library which, for a modest fee, gives you books when you want them for as long as
you want them, and thus makes it worthwhile to step up from free public libraries that have wait lists and lending–time limits" Gerstein, M. (2016, June
1). This will put them ahead of the curve in regards to other bookstores who are also suffering and trying to stay

Difference Between Barnes And Noble
Thank you for writing regarding your Barnes & Noble order #897491846.
We understand that you would like to track your order online.
We have looked into the status of your order. Your order was shipped from our warehouse on June 09, 2015 via International Air Mail. This method of
shipping takes approximately 7–21 business days to arrive to the destination country. We expect delivery of your package to be made to your country
by July 08, 2015.
Because orders shipped via this method do not have tracking numbers, we are unable to report tracking results. We offer several levels of international
shipping. To provide lower cost shipping options with the same reliable service, not all shipping levels include tracking. The level you chose for your

Barnes & Noble vs. Amazon
To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan.
SITUATION ANALYSIS
Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths
and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company
needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased
competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense ... Show more content
on Helpwriting.net ...
With their traditional stores, Barnes & Noble established a 2.5 million–title database designed to help consumers find books, but despite this
advancement, the company's distribution structure is far inferior to Amazon.com's. Both the tax–exempt online purchased books and the traditionally
purchased ones are routed through the same distribution center in New Jersey and have to be separated from each other to avoid confusion. Contrarily,
their main competitor is much more efficient and cost reducing. Amazon.com's West Coast operation permits non
–Washington state residents from
paying sales taxes, and instead of working with publishers, the company depends on wholesalers to provide fast turnaround in shipment, allowing them
to have few books on hand at their distribution center. In the marketing channel, this just–in–time production reduces inventory levels, thereby lowering
costs in production and storeroom fees. Because of increased competition, Barnes & Noble needs to develop a plan to enhance their own market
position and to challenge Amazon.com's channel advantage.
ALTERNATIVES
In order to deal with the issues posed above, Barnes & Noble has to focus on a possible alternative strategy. At this time,

Who Is Barnes & Noble?
Barnes & Noble, Inc. (B&N) is a Fortune 500 company, the world's largest bookseller and the nation's highest–rated bookselling brand. In the early
1960s, Leonard Roggio acquired a traditional bookstore owned by Charles Barnes in New York and transformed it into the biggest bookstore in the
U.S. today. The company is currently made up of three segments– retail, college bookstore and e–reader. According to B&N.com, the company runs
approximately 1,300 bookstores, including 605 retail bookstores in 50 states along with more than 700 B&N College bookstores (B&N, 2014). As a
result of the dramatic changes in the retail bookselling industry, Barnes & Noble has shifted from a traditional brick–and–mortar bookstore to a
multi–channel retailer. The company has established an online channel through BN.com offering more than one millionbook titles. Between its retail
stores and online operations, Barnes & Noble sells around 200 million physical books per year. In addition, B&N launched NOOK, a brand of
e–reading products designed to give the company a substantial foothold in the e–book market as well as NOOK store, an expansive database of over
four million digital books.
Definition of the Book Stores Industry
According to IBIS World, the bookstore industry mainly carries a wide variety of books, newspapers and journals including trade books, textbooks,
magazines, hard and soft covers and religious books. Merchandise is acquired from both domestic and international manufacturers

Barnes & Noble Goes Local
MEMORANDUM
Date: February 9, 2015
To: Michael P. Huseby
From: Dana Gorder, Corporate Strategist
RE: Barnes & Noble Goes Local
Why shouldn't we judge a book by its cover? As the country's leading brick–and–mortar bookseller, Barnes & Noble (B&N) needs to transform its
super store appearance and atmosphere instead of cutting into markets with well–established competition, such as ebooks and campus bookstores. Along
with the rising trend of the "buy local" movement, people prefer the atmosphere of a local bookstore to that of a large retailer, and if B&N wants to
avoid Borders' fate, we have to adopt the look and feel of a more community–connected, local store.
The Situation
Barnes & Noble is in trouble. Sales in all three B&N branches–Nook, Retail, and College–have continually dropped since 2012 and analysts expect
sales to decline another 7 percent this year (IBISWorld).
Nook
Revenue decreased more than 50 percent last year (BN.com)
Distributors like Target no longer carry the Nook due to lack of profitability (Kozlowski)
Retail
Revenue decreased 6.3 percent last year (BN.com)
BUT without taking into account Nook product failures, sales improved at the end of the year (BN.com)
College

Revenue decreased 6 percent last year (BN.com)
Earnings before interest, taxes, depreciation, amortization (EBITDA) increased this year
Although B&N College appears to have a bright future, its growth is limited. First, profits increased while revenue

Barnes & Noble Capabilities
Barnes & Noble Inc. has a large set of resources and capabilities because of their long–standing history. The store originated in 1886 and has improved
each year in its resources and capabilities. By doing so, they have built and regenerated valuable competitive advantages and distinctive competencies
that source their profitability.
Resources Barnes & Noble has a plethora of resources that are utilized to aid in adding value to the activities that a firm performs. Resources vary from
tangible, intangible, and human. The tangible assets are the stores themselves, the equipment used for distribution, the access to their own domain
website, and even the cash utilized for financial reasons. A large tangible asset is the millions of square... Show more content on Helpwriting.net ...
In the 2015 annual report, the company stated their multiple distribution centers "enable it to maximize available discounts and enhance its ability to
create marketing programs with many of its vendors" ("Barnes & Noble Inc.", 2015, p.12). That is crucial as Barnes & Noble has around 600
publishers. The company also has extensive marketing capabilities to connect with their customers. They created partnerships with Samsung, the
producer of the NOOK, to increase marketing funds and be able to customize emails to consumers ("Barnes & Noble Inc.", 2015, p.16). Therefore,
they are capable of reaching a large audience of book readers and enticing them to purchase more items. The marketing capabilities and IT
infrastructure capabilities are strong. Otherwise, they would not be a recognized

Barnes And Noble Risk Assessment Paper
The scope of this assignment for determining risk assessment Barnes & Nobles. They are number 427 on the list of Fortune 500 with their revenues of
6,070–million–dollar enterprise last year. With the main headquarters of New York, New York, everyone knows them as a book retailing company.
They have been on the Fortune 500 company for 19 years, currently with 37,000 employees (427 Barnes & Noble, n.d.). The former Chief Executive
Officer Ron Boire hired our company; however, the board renewed our contract.
Any risk assessment of an organization begins with its current posture. From research, Barnes & Noble have five primary business operations; Retail
stores, Internet, Publishing, eBooks, and College Bookstores. There are 777 retail locations around the United States with it largest bookstore on the
internet. They also publish and have a large eBook storage especially with the purchase of Sparknotes and Sterling Publishers. The eBooks are
available for different devices like iphone, blackberry, and their own famous Nook. They also directly operate 600 college bookstores. (5 Primary
Business Operations, n.d.).
Therefore, with all of the different operations that Barnes & Noble have their fingers in, we will focus on the network structure of its headquarters to
start off with this project. We need to make a project chart with timeline. As we go along, we will use a cause and effect diagram to help explain any
issues that we find. We have identified the scope of our plan since

Barnes & Noble
Threat of New Entrants:
By the late 1980's Super Bookstores such as Barnes & Noble caused an industry re–alignment. This new chain of individual and powerful stores, which
were supported by big corporations, tapped into large economies of scales; their goal was qualifying for major volume discounts. Between 1900–2003
conglomerates confronted an increased pressure to maintain profitability while cutting costs due to large economies of scales. For instance, within the
publishing industry, printing was a commodity driven by large economies of scale. Several fixed costs depended on each particular print run, and the
size of the print run was considered the main factor in allocating costs to each individual title. When an industry demands high ... Show more content on
Helpwriting.net ...
What steps can Peter Olson take to mitigate or address these threats?
The value chain shifts occurring within the publishing industry represented a major threat to Random House's business. Retailers, such as Barnes &
Noble, began moving upstream into book publishing representing a high threat of forward integration. For instance, the Barnes & Noble edition of the
Scarlet Letter would retail for two dollars less than Random House's Modern Library version. Furthermore, Barnes & Noble had the power to position
their own books in areas of the store with the highest traffic.
Electronic publishing was also one of the most salient threats to Random House's business. Several authors started to self–publish their own
manuscripts online avoiding the whole process of bypassing the publishers, distributors and retailers. The emergence of ebooks benefitted both the
author and the final consumer. Self–publishing implied a more rapid process for publications and allowed customers to pay lower prices. The digital
business was gaining a lot of power and was expected to replace the print business eventually. In fact the increasing influence of the Internet could
intensify rivalry among firms especially due to price comparisons between companies. Furthermore, online– based companies face low capital
requirements, making the entry of new firms to the industry easier and therefore intensifying the threat of new companies penetrating

Barnes and Noble Case Study
Management Project
10th of december 2010
History
In 1873, Charles Barnes opened a book–printing business in the USA. The first bookstore was set up by his son, William, in partnership with G.
Clifford Noble, in 1917 in New York and it is the advent of Barnes and Noble. In 1932, at the height of the Great Depression, the bookstore was moved
to its current location on Fifth Avenue.
Barnes & Noble was acquired by Leonard Riggio in 1971, who oversaw the growth of the business. Leonard Riggio, the company's chairman,
began his bookselling career while attending New York University in the early 1960s. Working as a clerk in the university bookstore, he became
convinced that he could do a better job serving students, and he opened ... Show more content on Helpwriting.net ...
In March 2009, Barnes & Noble acquired Fictionwise, a leader in the eBook marketplace. Headquartered in New Jersey, Fictionwise was
founded in 2000 by Steve and Scott Pendergrast. In July 2009, Barnes & Noble launched the world's largest eBookstore as part of its overall
digital strategy. In October 2009, Barnes & Noble introduced Nookв„ў,the world's most advanced eBook Reader. It was awarded as the Best New
Gadget of 2009 in January 2010.
Institutional structure
Stakeholders
A stakeholder is defined as "an individual or group with an interest in the success of an organization in delivering intended results and maintaining the
viability of the organization's products and services." Analyzing the economic interactions of Barnes & Noble closely, it can be seen that there is
a great variety of internal as well as external stakeholders taking part in the economic and financial decision making of the company as a whole.
Internal core stakeholders of Barnes & Noble first of all include its 40,000 nationwide employees, which contribute to the economic functioning of
the company by their direct interaction with customers in Barnes & Noble's 720 stores and 636 college bookstores. Also they are likely to
contribute directly with their ideas, creativity and expertise. Their expectancies can be identified as job security, financial compensation of their
contributions

Barnes and Noble
Barnes & Noble: Managing the e–Book Revolution The matrix shows high digitization in the products and processes of companies offering
eBooks The matrix shows high digitization in the products and processes of companies offering eBooks Digitization of Products and Processes in
eBooks market High| | EBooks and reader devices(Kindle, Nook)| Low| | | | Low| High| In a world of tablets and smartphones, people tend to feel
confused whether a dedicated e–reader is the right choice. E–Readers give the ability to carry thousands of books on the go saving paper and helping to
make this planet greener. The big question is whether a dedicated e–reader is better than multipurpose tablets and smartphones. There are many... Show
more content on Helpwriting.net ...
While the e–Books industry posed a serious threat to the retail books industry, Barnes and Noble jumped into a new market too soon and unprepared.
In order to prove itself equal, Barnes and Noble has sacrificed its biggest advantage – physical bookstores which catered to book lovers' impulsive need
of selecting books from the shelves. The company launched its own dedicated e–reader device – Nook to get itself into the e–books game which cost
them a heavy R&D investment especially when their core business has always been low tech. While the features offered in Nook are almost
similar to Amazon's kindle, it is still far behind the Kindle's 60% market share. Nook's decreasing sales patterns over the years have revealed that
Amazon, Apple and Google are the major industry players in the reading device market and Barnes and Noble is lagging behind because it lacks the
innovation required for a software company. Barnes and Noble could never afford to sell Nook devices as cheap as Kindles, and hence they should
have collaborated with one of the industry players – Apple or Google in order to be in the race of eBook readers. If Nook fails in future, Barnes and
Noble should go back to the retail sales of physical and eBooks since they were the pioneers of Book Selling companies. Unlike DRM relaxation in
digital music, publishers did not want to do the same with eBooks because they feared what happened to the music business when Napster arrived on
the scene and resulted in

Barnes & Noble
Brenner states in his article, "No Borders", how "bookstores are victims of changing times, technologies, and economics." In the literary, economic
world, there had been two national bookstores that competed in the nation, Borders and Barnes & Noble. Sadly Borders, Barnes & Noble's largest
competitor, went bankrupt and was forced to close, due to the national recession being at its highest in 2010. Since then it has become more and more
difficult for bookstores to even make it since for, "You can surf the web for abook on Amazon and probably get a better deal" (Brenner, 81). Despite
this, Barnes & Noble has successfully survived in the dying literature market and has become, "One of the largest booksellers in the US" ("Barnes &
Noble, Inc. SWOT Analysis", 3). Booksellers around the world are becoming rarer in our technological advance society, as these shops seem to die out
... Show more content on Helpwriting.net ...
How about what the location looks like and how many of these locations are practically invisible. "As a physical structure, the third place is typically
plain. In some cases, it falls a bit short of plain" (Oldenburg, 36). Around the 90s Barnes & Noble was built on Milwaukee Road, right down the
street from the Boise Town Square Mall. Back then the store was brand new, with a clean sandstone architecture, sparkling with a fresh coat of paint
of forest green and chocolate brown, yet today the once new and vibrant storefront has become faded and dusty. With the former bright sandstone,
now dull with age, and the green and brown paint faded due to the elements of weather, Barnes & Noble is practically invisible in its surroundings.
Not only that, when Barnes & Noble was first built the former tiny baby trees, that grew in the planter boxes in the parking lot, had grown into
incredibly large trees practically completely obscuring the building. Truly hiding Barnes & Noble front signs in plain sight with the large

Starbucks Case Study Essay
Starbucks is one of the most recognized brands in the world. Since 1971 Starbucks has become synonymous with coffee which they used to embody
the brand and create a lifestyle behind it. Starbucks wants the world to know they have more to offer than coffee and are committed to meeting the
needs of society. "We're not just passionate purveyors ofcoffee, but everything else that goes along with a full and rewarding coffeehouse experience.
It's not unusual to see people coming to Starbucks to chat, meet up or even work" (Starbucks). In addition to coffee Starbucks locations keep a
customer base by offering free Wi–Fi, music, and partnerships with Barnes and Nobles throughout the country. Starbucks is aware that competition is
gaining ground ... Show more content on Helpwriting.net ...
Capitalization is the American way and Starbucks shareholders are in favor of the profit potential and so are market insiders who feel this may boost
Starbucks resume. Scott Bedbury, who was marketing chief for Starbucks and Nike back in the 1990s, says "the evolution is critical for Starbucks and
notes that wine sales could bring in "latte–like" profits" (Horovitz, 2010). The biggest challenges for Starbucks is gaining entry into this new market
and retaining customer loyalty.
Starbucks understands the coffee and the liquor markets both require government regulation. Since most of Starbucks coffee is grown by the company
in/out of the U.S. it's the percentage that is imported from foreign producers that will cause the most challenge to Starbucks manufacturing revenue. In
order of Starbucks to gain entry to the wine and beer industry it will have to rely on its advantage on handling government regulation, but the blending
of markets will require some creative strategies. The Food and Drug Administration (FDA), in the United Sates mandates what products are sold for
consumption in U.S. markets. Starbucks marketing executives and shareholders know that imposing certain restrictions of foreign imports by the
government will limit competition by making it more costly. More subtly, a firm can favor laws that raise its costs but raise competitors' costs by more.
Health,

Mission Statement Of Barnes & Noble
The company I have chosen to investigate for this assignment is Barnes & Noble, Inc. Originally founded in Illinois, USA, in 1873, this business
has risen to become a Fortune 500 company. This bookstore chain boasts over 600 physical locations (cite source) in the United States, as well as a
strong online presence. The success of its stores, and of its subsequent web and mobile applications, is proof of its dedication to offering a wide range
of quality products and providing an excellent customer experience at all times.
Barnes & Noble, Inc. demonstrates strong commitment to its stated goals and values, which is evident throughout its website. According to the website
http://www.missionstatements.com, the mission statement of this company ... Show more content on Helpwriting.net ...
maintains an edge against competition by continually looking for ways to improve its services and to capitalise on new developments in technology.
The company markets the Nook e–reader, which draws in new customers through convenience and ease of use. The free Nook app also gives an
opportunity to gain business from consumers who do not want to buy new devices by making the e–book services available via computer and mobile
devices. This dedication to maintaining relevancy has helped Barnes & Noble, Inc. to remain successful in spite of a growing trend towards e–books,
and away from physical

Barnes And Noble Case Summary
After analyzing the Barnes and Noble Inc. financial statement, I found out that the financial of this company is declining. The management creates a
business plan that includes new innovative and creative ideas to attract customers, and increase their finance. Barnes and Noble seems to run the risk
to have its equity decrease, by looking at the income statements we could determine a net income decrease of $24,446 in a year period. After
analyzing this I realized that Barnes and Noble might be force to closed their business between five to seven years.
Growth Rates
Item
2016
2015
Growth Rate
Sales
$4,163,844
$4,297,108
($4,163,844 – $4,297,108) / $4,297,108 = –0.03
Net Income
($24,446)
$36,596
(–$24,446 – $36,596) / 36,596 = –1.67
Total ... Show more content on Helpwriting.net ...
They could focus on the creation of innovative products and services. They have to create a more competitive business plan. These business plan
most include advertising strategies, innovative products, and a risk management plan. One idea that I could recommend them is to focus more
on reopening their coffee stores, but with a different strategies even though this might be extremely risky. The reason they closed the coffee stores
at first was because they did not have a successful demand, and business like Starbucks took over their business. When Starbucks first open their
business they came with the same idea as Barnes and Noble, the idea of having a coffee while taking a time to relax. Unlike Barnes and Nobel,
Starbucks offered a quieter atmosphere where there were not too many people trying to read a book, buy a book, find an item, so people started to
up out for a more convince option for them. Starbucks gives people a faster service and it less crowded. In conclusion, the financial statement of
Barnes and Nobel does not look promising and it looks like they might be failing into failure. This company needs to find a way to increase their finance

as soon as possible before they go

Comparing Barnes And Noble
Amazon verses Barnes and Noble Grant Edwards North Greenville University Marketing Management – MRKT 5310 Dr. Ed Sherbert After visiting the
websites of Amazon and Barnes and Noble, it is clear that both companies have done an exceptional job at designing sites that effectively
communicate their brand along with specific products they want to sell. Amazon achieves 29 billion in revenue per year generating a profit of 1
billion and producing a whopping ROE of 24%. In contrast to this, Barnes and Noble achieves 6 billion in revenue per year generating a loss of 40
million (last year's results) and produces an ROE of –4.5%. It is important to note that Amazon sells exclusively from a web–based environment, while
Barnes and Noble... Show more content on Helpwriting.net ...
Like Amazon, Barnes & Noble, has recently launched its own version of a Kindle, called the "Nook." It is still too early to determine if they
will be able to "catch up" with Amazon, and other offerings in the marketplace like IPAD, and the Sony Reader. All in all, Amazon, in our opinion has
more brand equity, and from our discussions with other professionals, is usually the website of preference when book purchases are made, not to
mention other product categories. We think one of the reasons for this is that they are one of the pioneers of web–based product marketing and have
achieved iconic status by virtue of introducing a number of innovative features like the ones aforementioned. CanGo would do well to focus on
building its brand with its target market by not following Amazon's generic feeling website, but by building a website that looks and feels like a
young GenXer. This would also be in contrast to Barnes & Nobles' website which seems tailored to younger professionals. On the other hand, they
would do well to incorporate the ease of use features that Amazon implements especially in the check–out phase. Additionally, what they can learn from
Amazon is that loyalty is achieved through fantastic service, and the delivery of quality products that guarantee

Barnes & Noble
E–business Analysis
[pic]
1. Value Proposition
Barnes & Noble, Inc. operates as a content, commerce, and technology company in the United States. It provides access to books, magazines,
newspapers, and other content through its multi–channel distribution platform. The company sells its products directly to customers through its
bookstores and on barnesandnoble.com. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web's largest
e–commerce sites, which also features more than 3 million titles in its eBookstore. Through Barnes & Noble's NOOK eReading product offering,
customers can buy and read eBooks on the widest range of platforms, including NOOK eBook ... Show more content on Helpwriting.net ...
Market Strategy
The Company 's strategy is to increase its share of the consumer book market, as well as to increase the size of the market. The operating strategy is
focused on increasing its customer base and rapidly extending its brand. B&N.com has pursued a strategy of focusing on the sale of a broad range of
knowledge, information, education and entertainment related products. To be consistent with the goal to be recognized as the most innovative and
customer–focused of e–commerce merchants, the web site has been designed for simplicity and to reflect the completeness of its product selection
while providing personal and gratifying experiences for customers. In addition, meticulous efforts are directed at strengthening and expanding strategic
alliances with third–party websites and content providers to attract users to its online stores. Marketing agreements with major Web portals and content
sites, such as America Online ("AOL"), Microsoft and Lycos, have extended brand and consumer exposure to its online stores. Using the network of
over 500 Barnes & Noble retail superstores and its relationship with Bertelsmann, one of the largest integrated media companies in the world, will help
bn.com gain a significant advantage in cross–marketing and co–promotion programs, as well as, negotiating with online portals, distribution partners
and media companies. Recently,

Barnes and Noble Product Positioning
Product and Positioning
The Nook E–Reader by Barnes and Noble is a 12.1 ounce portable e–reader with a 6 inch ink screen 3G wireless connection with the ability to hold
over 1,500 books on its memory card. The nook's features also include computerized versions of popular games and allow the user to download
magazines and newspapers to the device (Bubar). This device satisfies the esteem needs of achievement and status since owning a piece of new
technology delivers the message of a higher status symbol to a person's peer group (Chapman). Being able to afford an E–Reader satisfies a want for
convenience and is not necessary need. The current product positioning for the Nook relies on its user friendly capabilities and ... Show more content on
Helpwriting.net ...
The commercial featured in our powerpoint ad depicts how people from different areas of the world and of different ages can use the Nook for
reading, internet browsing, and playing games. All of these people are demonstrating how easy it is to use the Nook at home, at school, at the park or
at work. The ease and versatility of the Nook is the focal point of its marketing campaign. Since the Nook is sold exclusively by Barnes and Noble it
has been an obvious choice for them to target their current consumer base. Barnes and Noble has released a series of commercials that show
people reading books and using the Nook since both are product line extensions for Barnes and Noble. Barnes and Noble is currently utilizing the
internet for a large portion of the promotions. Barnes and Noble currently sends emails notifications to people who have registered their email with
them either in store or online. These emails often coordinate with upcoming holidays and will entice the customer to purchase the Nook by offering
them a $25 gift card with their purchase. Barnes and Noble ran a large print ad in October 2010 for the release of the Nook Color, the newest version
for the original Nook in black and

Barnes And Nobles Executive

Recommended

Recommended

More Related Content

Similar to Barnes And Nobles Executive

Similar to Barnes And Nobles Executive (20)

More from Joy Smith

More from Joy Smith (20)

Recently uploaded

Recently uploaded (20)

Barnes And Nobles Executive