1. INDEX
1. Introduction to TRL Krosaki
2. Brief description about TRL Krosaki refractory Limited
3. Major areas of refractory market presence.
4. Strategic Business Unit
5. Market segmentation of TRL Krosaki
6.a. Marketing environment
6.b. Economic outlook
6.c Marketing performace
7. Marketing Strategy of TRL Krosaki
8. Reference
9. Conclusions
2. COMPANY PROFILE:
TRL Krosaki Refractories Limited (TRL Krosaki), is a Company incorporated in the year 1958 under the
name of 'Belpahar Refractories Limited', which had set up its plant at Belpahar, Jharsuguda in 1959 to
meet the refractories requirement of steel, aluminium and copper industries of the country. It was
subsequently renamed as Tata Refractories Limited (TRL) in the year 1986.
TRL Krosaki is an Integrated Management Systems (IMS) certified company and is the No.1 refractories
manufacturing company in India. It manufactures a wide range of products like Basic, Dolomite, High
Alumina, Monolithics, Silica, Taphole Clay and RH Snorkel Refractories. The company also provides
technical services to its customers in the form of Refractories Management Services, Refractories
Engineering Services and Technical Support Services.
Krosaki Harima Corporation (KHC), Japan, which is a leading refractories player of the World, has 77.62%
stake in the Company. KHC was established in 1919 and it accumulated technologies over 96 years which
helps in providing solutions backed by latest technologies. 'Krosaki Harima' is an associate of Nippon
Steel & Sumitomo Metal Corporation, Japan which has a global ranking of being the 2nd steel producer in
the world.
The Company has two Associate Companies namely TRL Krosaki Asia Pte Limited, Singapore and Almora
Magnesite Limited, Almora, Uttarakhand. TRL China Limited, a refractories manufacturing company in
People's Republic of China is a wholly owned subsidiary of TRL Asia Pte Limited.
The association with KHC has benefited the Company in accessing the latest technology and diversified its
products, thus increasing its potential to penetrate the world refractories market. KHC and TRL Krosaki
have jointly emerged as the 4th largest refractories manufacturer in the world.
1. INTRODUCTION TO TRL KROSAKI
3. 5 Year Priorities
1. Aiming for excellence in Performance
2. Setting new benchmarks in Technical Services
3. Improving the quality of life
4. Enhancing Human Resources capability:
Guiding Principles
Integrity: We must conduct our business fairly, with honesty and transparency.
Respect: We must be caring, uphold humanity, and treat our colleagues, customers and partners
with respect and compassion.
Excellence: We must constantly strive to achieve the highest possible standards in our day-to-day
work and aim to achieve quality for the goods and services we provide.
Collaboration: We must work cohesively with our colleagues, customers and partners, building
strong relationships based on tolerance, understanding and mutual cooperation.
Responsibility: We must be responsible and responsive to the communities and environments in
which we work.
4. Affirmative Action Policy 2015
TRL Krosaki Refractories Limited believes in social equity. It is committed to undertake and support initiatives
to ensure an equal footing for socially and economically disadvantaged sections of the society in general and
the Scheduled Caste and Scheduled Tribe community in particular. Towards this, the Company affirms that:
It shall assist members from these communities for employment opportunities on the basis of equal merit.
It shall continue to support skill development programmes aimed at creating and enhancing employability
amongst youth from these communities.
It shall encourage business entrepreneurs from these communities through training, mentoring and by
inclusion in supply chain on the basis of equal merit, quality and cost.
It shall continue to assist the talented youth from these communities by increasing their access to quality
education through its scholarship and support schemes.
Integrity
Respect
ExcellenceCollaboration
Responsibility
5. Corporate Sustainability Policy
TRL Krosaki Refractories Limited is committed towards sustainable development. It seeks to address social,
environmental and economic aspects in all its activities. To achieve this, it strives to:
Work with its customers to provide sustainable solutions.
Protect the environment by preventing pollution.
Ensure efficient use of natural resources and bring improvement wherever practical.
Partner with local communities for long-term mutual benefits.
Employ shareholders' capital effectively and efficiently.
Comply with all applicable laws, regulations and corporate requirements.
Provide safe and healthy working environment to all its employees.
It shall report its economic, social and environmental performance in its Annual Report.
HR Policy
TRL Krosaki Refractories Limited recognizes that its employees are the core assets to drive the Company's
progress.
They are committed to equal opportunities for employment and growth for all. We shall seek to attract the
best available talent and enhance their potential through a learning environment.
They shall pursue management practices to enrich the quality of life of our employees.
They shall also pursue a policy of transparency and fairness in all our dealings with employees.
6. TRL Krosaki will strive continuously to foster a climate of mutual trust and teamwork.
Integrated Management System (IMS) Policy
People at TRL Krosaki Refractories Limited dedicate ourselves to Total Quality in the management of our
business and are committed to the following in respect of quality, environment and occupational health &
safety:
Enhancing customer satisfaction on a continuous basis through implementation of an effective Quality
Management System.
Conducting all our operations in an environmentally responsible manner through conservation of natural
resources such as raw materials, water and energy by minimizing their waste, preventing pollution and
promoting recovery, recycling and reuse in a sustainable manner.
Ensuring compliance with statutory regulations and applicable legal & other requirements to which the
organization subscribes.
Protecting and promoting health and welfare of its employees through prevention of accidents, incidents,
injury, ill health and loss of property.
Setting and reviewing objectives and targetsat regularintervals.
Enhancing awareness, knowledge and skill of employees of all categories on relevant issues of quality,
environment, occupational health and safety.
Continual improvement, credibility, consistency and concern shall be our guiding values.
7. Information Security Management System (ISMS) Policy
The security of information and information processing assets of TRL Krosaki is of paramount importance to
its business and therefore confidentiality, integrity and availability of these assets shall be maintained at all
times through deployment of appropriate controls and by promoting awareness amongst the users.
Safety and Health Policy
At TRL Krosaki Refractories Limited, Safety, Health and Environment considerations form integral part of all
its activities. It endeavors to:
Conduct all its operations in a responsible manner with due attention to Safety, Health and Environmental
aspects.
Comply with all applicable statutory regulations and wherever possible, exceed the standards by continual
improvement.
Ensure implementation of sound Safety and Health practices by all its employees and all those who are
required to work inside the premises.
Provide training on Safety and Health to employees and all those who work inside the premises to enhance
knowledge and commitment.
Implement, maintain and continuously monitor Health and Safety management system to improve
performance.
Process / Activities in relation to Vigil Management at TRL Krosaki Works
Access control of company employees: Biometrics attendance system
Access control of contractor personnel: Through BarCode system
Access control of trainees, apprentice, summer interns: Manual Entry in Registers
Access control of visitors: Gate pass issued after consulting with departments
Access control of visitors to "R & D": With special permission from R & D
Access control of Bricks Inspectors: Gatepass issued & Nodal officer is deployed
Access control of Foreigners on Company business: Gatepass & Nodal Officer is involved
Access control of Rawmaterial vehicles - shipping vehicles: Entry through SAP
Access control of other vehicles - RM shifting, project vehicles: SAP
8. Access control of personal cars, bikes: Permission & Registration at Gate is done
Access control of company hired Taxis - visitor's cars: Gatepass is made
Potential risk assessment and property protection: Through Security patrolling
Movement of Company finished product: Documentation in SAP
Movement of company Secondary product: Documentation in SAP
Movement of company materials non-returnable: SAP
Movement of company materials returnable: SAP
Movement of contractors own materials: Proper gatepass
Movement of Project Materials: SAP
Prevention of theft & pilferage: Physical frisking and security guarding
Prevention of sabotage and espionage: Through intelligence
Road Traffic Management at Plant: Traffic Marshals (flagmen are deployed)
Road Traffic Management at Project site: Flagmen deployed
Fire fighting in plant including project site: Fire station with Fire safety Management
Fire training at shop floor: Regularly done by our firefighting team
Audit of fire prone areas in side plant- across plant - project area-Admin Building etc.
Conducting Monthly Fire Mock Drills at shop Floor: By our firefighting team
Conducting Annual Fire Mock Drill As a part of E P P: By our firefighting team
Handling of Arms & Ammunition: By company security personnel
Handling of Security Automation & Handling of Security Gadgets like CCTV etc.
Monitoring and handling of IR, Trade union activities in co-ordination with HR / Admin Department -
deployment of intelligence inside and outside
Handling of Industrial Unrest situation, media & locals; with the help of police and own security
Intelligence Collection: Own source. District Intelligence Bureau - local authority etc.
Vigilance - through physical deterrence and innovative techniques with help of internal auditors
9. Marketingareas:
1. NAFTA REGION
2. EUROPE
3. MIDDLE EAST
4. AFRICA
5. SOUTH AFRICA
6. SOUTH AMERICA
7. ASIA
8. AUSTRALIA
9. SOUTH ASIA
10.RUSSIA
ManufacturingLocations:
Belpahar Plant
Belpahar - Plantcapacity is 2,47,890 MTPA, manufacturingBasic,Dolomite,High Alumina,Silica,Castable,
Precastpre fired shapes,Flowcontrol products (New plantwith KHC Technology) and Tap Hole Clay (New
plantwith KHC technology).
Basic - 1,440 MT / MonthDolomite - 6,670 MT / MonthHigh Alumina - 4,500 MT / MonthSilica - 1,700 MT /
MonthFCP - 671 MT / MonthMono - 4,180 MT / MonthTHC - 1,500 MT / Month
Salem Plant
Salem Plant- Capacity of the Plantis 14,400 MTPA, manufacturingBasic rammingmass and Tundish Spray
Mass.
TRL Jamshedpur
TRL Jamshedpur - Capacity of the Plantis 26,000 MTPA, manufacturingSilicaRamming Mass and Precast
Prefired Shapes.
MARKET PRESENCE GLOBALLY
10. TRL MP
TRL MP - Capacity of the Plantis 18,000 MTPA, manufacturingAlumina bricks and Alumina Castables.
TRL Gujarat Plant
TRL Gujarat- Plantcapacity is 66,000 MTPA, manufacturingAlumina bricks and Alumina Castables.
TRL China Plant
TRL China - Plantcapacity is 90,000 MTPA, manufacturingMag-C bricks and AMC bricks.
Milestone:
•1958- Belpahar refractories Limited Born : Joint ventureb/w TISCO &
Didier Werke, Germany
•1971-Shaping of Modern refractories plant: R&D facility established in
Belpahar
•1986 - Rechristened as Tata Refractories with Tata Steel 77.46%
shares.
•1993 - 30000MTPA commercialDolomiteplant commisioned.
•2003 - Fortune500 programmelaunched with expansion and
modernisation of plant.
•2006 - TRL CHINA & GujaratPlantestablished 1stOverseas Greenfield
projectof Tata Group.
•2011 - Name changed toTRL krosakiwith Tata steel 22% shareand
KrosakiJapan 77% share
11. STRATEGIC BUSINESS UNIT:
REFRACTORY:
1. Basic Brick
TRL Krosaki Refractories manufactures a wide rangeof basic bricks for the Steel, Copper, Glass and Lime
industry.
For Steel plants, we supply and apply basic bricks in EAF, Ladle, Convertor etc
For the Copper industry, our supplies are mainly PS Convertor, Anode Furnace, Isa Furnace and Reverbatory
Furnace.
For Limekilns, we supply alumina and zirconia spinel bonded basic bricks in the burning zone of the kilns.
Major raw materials used are Magnesia, Graphite and Resin
Post-sintering treatment gives the material high room temperature strength and reduces permeability.
Further, the absence of free magnesia makes it resistant to sulphate attack.
The microstructure is stabilized by a post firing treatment and remains unaffected during application at
1,200°C - 1,300°C. This also prevents secondary spinel formation during use.
Special Features of TRL Krosaki's DBMC / RBMC Bricks
Access to the world's best refractory grade rawmaterials
Low SiO2 level ensuring direct bonding through solid statesintering at high temperature
High temperature fired (> 1,800°C) direct bonded bricks with low porosity and permeability ensured through
automated mixer machine, hydraulic press and high temperature tunnel kiln
Extensive direct bonding and special post firing treatment make DBMC/RBMC bricks exceptional resistant to
molten metal/slag attack
TRL Krosaki manufactured and applied MgO-C bricks have gained importance as a standard materialfor
linings in different equipment like ladle, electric arc furnace, LD Converter etc. in the steelmaking process.
Our aim is to achieve predictable lining life with maximum equipment availability at lowest possible cost.
TRL Krosaki Belpahar Basic plant capacity is 1400MT per month
TRL Krosaki Refractories Limited, with its works at Belpahar Odisha, is the only refractory plant in India to
manufacture Dolomite Products. The Company meets approximately 75% of dolomite refractories
requirement in domestic market, most of which is delivered to stainless steel manufacturers for AOD and
ladles.
12. In export, TRL Krosaki supplies to South East Asia, Brazil, Spain, South Africa, USA, Italy, France, Finland and
many more customers for AOD and ladles.
2. Dolomite
Company has a capacity of producing 85,000 TPA of Dolomite Products.
The raw dolomite is brought from Bhutan which is the best Dolomite available in the world. We have three
product lines for Dolomite: Fired & Unfired Bricks and Monolithic.
TRL Krosaki Belpahar Dolomite plant capacity is 6600MT per month
TRL Krosaki first started fire clay bricks production in the year 1958. The plant was renamed as High Alumina
(HA) plant after going through modernization and expansion in 1994.
We areserving to Iron Making, Lime, Steel, Aluminium, Ferro Chrome, Power, Glass, Carbon Black and many
other industries.
Our products are supplied in Blast Furnace, Stove, Lime Kiln, Torpedo, Hot Metal, ABF, Pot Furnace, Rolling
Mill, SMS area, Cyclone, Glass Tank Furnace, Flue Channeland Reactors for Carbon Black and pet coke
manufacturing.
We arethe only one Indian refractory manufacturer which produces fireclay & HA products ranges from 30
to 99.0 % Al2O3 content along with Al-SiC-C and some special grade products.
TRL Krosaki Belpahar Fireclay and High Alumina plant capacities is 4500MT per month
3. High Alumina
Our different High Alumina products are as follows :
Dense fire bricks and HA bricks up to 99.0 % alumina
Special quality of HA bricks for BF & Stove including checquers
Special quality of HA bricks for Anode Backing Furnace
Special quality of HA bricks for Submerged Arc Furnace and CFBC boilers
Fireclay & HA bricks for Non recovery Coke Oven
Super grade Al-Si-C bricks for Torpedo Ladle Car (TLC)
Cordierite bricks, Mullite bricks, Zircon-Mullite bricks
Alumina Chrome bricks for Pellet Plant or Carbon Reactor
Alumina Spinel bricks for Steel ladle
13. 4. Silica brick
TRL Krosaki Refractories Limited is a reputed supplier of Silica Refractories, producing more than
1700MT/annum. For decades, our materials have performed consistently and give a life of more than 25
years.
Company’s products have Good Volume stability, Good Thermal shock resistance, Low Residual Quartz,
Excellent Creep resistance, High Abrasion resistance, High RUL, High refractoriness, Low flux content, High
Corrosion resistance, and Good thermal shock resistance.
TRL Krosaki Belpahar Silica plant capacities is 1500 MT/Month and 18000 MT/Annum
Facilities at Belpahar unit are
TRL Krosaki Refractories Limited takes pride in its state-of-the-art plants that manufacture various Flow
control products including slide plates, nozzles, porous plugs, tundish nozzles, seating block, and well blocks,
which are extensively used in Steel Melting Shop. The plants are well-equipped with modern equipment and
infrastructure to manufacture high-quality products. Different special monolithics arealso there for seating
blocks, well block fixing, mortar for slide plates, nozzle installations, mortars for slide plate cassetting etc.
Apart from infrastructure, TRL Krosaki uses all important rawmaterials like WTA, WFA, Al2O3 - Al2MgO4
spinel, calcined and reactive alumina, zirconia - mullite, zircon, high alumina cement, different additives,
binders etc. which are procured from world famous suppliers like M/s Almatis, M/s Kerneos. M/s IRE, M/s
Alteo etc.
To ensure best quality and consistent products, TRL Krosaki has a Total Quality Management System (TQMS)
in place. Different check points are there to ensure the best quality of materials before dispatch.
TRL Krosaki Belpahar Flow Control plant capacity is 670MT per month
5. Monolithic product
TRL Krosaki manufactures a wide rangeof monolithics such as low cement, ultra-low cement, conventional
and insulating castables including basic ramming mass, gunning material, acidic ramming mass, plastic,
mortars for all kind of industries e.g. - Iron Making, Lime, Steel, Aluminium, Power, Copper, Glass and many
more.
A fully equipped precast and pre-fired plant is there to manufacture different complicated and critical items
which are not possible to make through pressing route. Besides the main manufacturing unit in Belpahar,
there are four other locations in India for manufacturing different kinds of monolithics. Today, the total
combined production capacity of TRL Krosaki's four monolithics plant is 10,000 MT per month, aimed at
fulfilling customer requirements promptly.
TRL Krosaki imports raw materials like Bauxite, BFA, WTA, Spinel, Mullite, Andalusite, DBM, cement,
microsilica, calcined & reactivealumina etc. from world best raw material suppliers.
14. With the world best technology supported by Krosaki Harima Corporation of Japan, the performance of
monolithics in different industries has significantly improved. At present, the performance of trough castable
and tap hole clay has boosted to set the benchmark in India.
TRL Krosaki Belpahar monolithics plant capacity is 4200MT per month and Tap Hole Clay plant capacity is
1500MT per month.
Service is our mindset...World is our playground
Considering the growing demand in service of refractory at customers' end in early 2000, we started our
dedicated service activities from 2002 onwards. Till now, we have developed our expertise in different
industries and products to give continuous support to customer troubles during operation.
Our service comprises the following -
Complete Project Management
DetailEngineering and Drawing
Supply of Refractoriesand auxiliary items
Dismantling, Installation & Dry Out, Commissioning, After Sales Service
Maintenance repair through expert supervision.
Total Refractories Management
Partnership for long term basis for win-win solutions
Maximizing value to customer
Engineering Solutions
RefractoriesHealth Inspection
Failure Analysis and providing solutions
Design optimization
We have successfully executed a largenumber of projects including Coke Oven, Blast Furnace, Mini Blast
Furnace, Trough, Torpedo Ladle, SMS area, Limekiln, DRI, Pellet Plant, Carbon Black Reactors, Coke
Calcination Unit, Boilers, Sub Merged Arc Furnace, ABF, Lead Furnace, CopperFurnaceand many more
TRL Krosaki provides services to all refractory users along with its products.
Services consists both - project services as well as regular management services.
Scope work consists of Design, Dismantling, Supply, Installation, Dry out, Inspection ofrefractory lining and
Expert Supervision worldwide.
TRL Krosaki also provides continuous management of equipment in running plants e.g. - Ladle Management,
Trough Management, EAF Management, ConverterManagement, Tundish Management etc.
15. Plant was inaugurated on 16th March 2018.
Our aim is to achieve highest snorkel life with maximum equipment availability at lowest possible cost.
TRL Krosaki Belpahar Snorkel plant capacity is 24 sets per month.
Product and services
Ready to use snorkels for RH Degasser for degassing and refining.
CAS-OB snorkel to control the steel composition in secondary metallurgy.
Technical support and services to our customers.
Special Features of TRL Krosaki's Product
High quality DBMC bricks fired at high temperature (>1800°C) with low porosity and permeability ensured
through sophisticated mixing and pressing areused in assembly of snorkels.
High quality MgO-C bricks manufactured by high quality automated presses are used in assembly of CASOB
Snorkels.
Specially designed silica free, tabular alumina and spinel based self-flow castable optimized with high thermal
spalling resistance and low corrosion resistance is used in our snorkel.
Gap Free assembly of bricks.
TRL Krosaki Refractories Limited develops, designs and recommends Optimal Clay for the Customer's Blast
Furnace Operations based on thorough Field Evaluation.
TRL Krosaki is the only Major Supplier of Taphole Clay to all the bigger size BF in India (SOB >40%).
TRL Krosaki holds >25% of India's Taphole Clay market.
6. Taphole Clay
Our manufacturing unit for Taphole Clay was inaugurated in September 2012 with KHC know-how. The unit is
located in Belpahar, Odisha.
The Unit is equipped with modern machines and technology to churn out superior quality Tap Hole Clay.
Homogeneous Mixing obtained by high efficiency kneading and temperaturecontrol
17. SAIL SSP,SAIL ASP,
Sunflag Steel
Goradia Steel
Harison Steel
Panchmahal Steel
Steel, Flow Control TRL LS 50
TRL LS70
TRL LS 90
TRL AL 50
TRL AL60
TRL AL80
TRL AL90
TRL ZRN 60
TRL ZRN 75
TRL SP85CA
TRL SN 85F
TRL SN AD
TRL ULCC 75
TRL ULCC 90
TRL MPPI(MS)
TRL DPP
TRL GRF 98SP
TRL SMA-90K
TRL SMA-70K
TRL 70B
TRL 45
SSAB, Sweden
Aperam, Belgium
Abul Khair Bangladesh
Puma Refractories, Italy
BSRM, Bangladesh
Aubert & Duval, France
SAIL-Bhillai
Usha Martin
Tata Steel
Jindal Steel and Power
JSW Group
Adhunik
Bhushan Power and Steel
OCL Iron and Steel
Steel RH smorkel RH Snorkel TATA STEEL, Jamshedpur.
TATA STEEL, KPO
TSL BSL LTD, Angul.
JSW STEEL, Torangallu.
ESSAR STEEL, India.
JSPL Raigarh.
Steel , Heavy
electronic,
Aluminium
Fire Clay &
High
ALumina
TRL 99T
TRL 90XD
TRL 90S
TRL CrAl10P
Arcelor Mittal, Ukrine
Tata Steel
Essar Steel
Jindal Steel and Power
18. TRL 80BC
TRL 70B
TRL 62D
TRL Mul 75
TRL HiAl60
TRL 45DS
JSW Group
BHEL
Adhunik
Bhushan Steel Ltd
SAIL-Bhillai
SAIL-DSP
RINL
Sesa Sterlite
SAIL-ISP
Steel, Power,
Aluminium,
Heavy
Electrical
Monolithics TRLCast LC80, TRL Cast LC60,TRL SK-
165,TRL RAMM90,TRL RAM
M84,TRLCast HF90,TRLCast HF75,TRL
MulCast
,TRLCastMC25Spl,TRLCast, Grnkleen
60Plus, TRLCast AH90
, TRL RAM-M95,TRL Lite
Arcelor Mittal, Ukrine/Qatar Steel,
Qatar/SAIL-Bhillai/Usha Martin/Tata
Steel/Essar Steel/Jindal Steel and
Power/JSW Group/BHEL/Adhunik
/SAIL-Salem/Bhushan Steel Ltd
/Bhushan Power and Steel/OCL Iron and
Steel/SAIL-DSP/RINL/Sesa /Sterlite/SAIL-ISP
Marketing environment of TRL Krosaki:
Investor: As per the World Bank report, global growth is moderating in most advanced economies as
industrial activity and tradeare negatively decelerating. This is because of the trade tensions among major
economies combined with concerns about softening global growth prospects. This is also impacting investor
sentiment and contributed to decline in global equity prices.
Countries: Among advanced economies, the only exception to negative growth is United States where
growth has remained solid and fiscal stimulus is boosting activity. In European countries, the activity has
been weaker than previously expected. Over all, in advanced economies, the growth has decelerated from
2.3% in 2017 to 2.2% in 2018 and expected to continue slower in next three years.
Banks: The recovery in Emerging Market and Developing Economies (EMDE) has stalled, owing to softening
external demand, tighter external financing conditions and heightened policy uncertainties Many EMDE
central banks have raised interest rates to fend off currency pressures. EMDE growth edged down to an
estimated 4.2% in 2018 which is 0.3%lower than previous projection. EMDE countries’ elevated current
19. account deficits experienced substantial financial market pressures and appreciable slowdowns in activity.
Overall, global growth is projected to moderate from a revised 3% in 2018 to 2.9% in 2019.
Continents: However, South Asia remains the world’s fastest growing region. India’s domestic demand is
strengthening as the country recaps the benefits of structural reforms and of a revival of credit growth. The
growth in South Asia acceleratedto 6.9% in 2018 from 6.2% in the previous Year. The recovery was in line
with expectations. Throughout the region, domestic consumption has picked up in 2018 while investment
remained solid supported by fading of a number of temporary disruptions, a revival of credit growth and
ongoing infrastructure projects.
Economic Outlook of TRL KROSAKI:
1. World Bank has projected global growth to moderate further from 3% in 2018 to 2.9% in 2019. Escalating
trade tensions involving major economies is the major risk to the negative global outlook.
2. In United States, it is expected that fiscal policy will boost the activity in 2019 but may become a drag
thereafter. Softening global trade and tighter financing conditions will result in a more challenging external
environment for EMDE economic activity. EMDE growth is expected to stay at 4.2% in 2019.
3. However, the outlook for South Asia is robust and World Bank remains bullish on India’s growth potential
and has improved GDP forecast from 7.3% in 2018 to 7.5% in 2019. Private consumption to remain robust
and investment growth is expected to continue.
4. The rising oil prices and food prices is a concern as it would create pressure on inflation and it is expected
that the inflation would be above 3% against the Reserve Bank of India’s target range of 2 to 6%.
2018-
19
2017-
18
2016-
17
2015-
16
2014-
15
Total Turn over 1594.29 1194.9 1090.66 1064.66 1074.78
0
500
1000
1500
2000
TotalRevenueinCrores
Total Turn over
20. Marketing performance:
The year 2018-19 has been a year of records for our Company, surpassing its own best performance in 2017-
18 in terms of achieving highest ever revenue, profit before and after taxes.
On stand-alone basis, the revenue of the Company increased to ` 1594 Crores against 1195 Crores in the
previous year; an increase of 33%.
The export revenue of the company increased to 291 Crores from 203 Crores in the previous year; an
increase of 43%.
The stand-alone gross production during the year was 2, 47,739 MT against 2, 33,624 MT in the previous
year; an increase of 6% and sales volume was 2,83,660 MT against 2,68,975 MT in the previous year; an
increase of 5%.
Despite uncertainty in the availability of imported raw materials and exorbitant increase in rawmaterial and
fuel prices, Profit Before Taxand other comprehensive income for the year was ` 129.96 Crores against `
72.46 crores of the previous year; an increase of 79%. Total comprehensive income for the year was ` 81.96
Crores against ` 45.86 Crores in the previous year; an increase of 78%.
Higher selling price, better product mix, improved operational efficiencies, enhanced product performance
and improved technical services largely contributed to the improved performance of the company.
Tata Steel has disposed its 26.62% shareholding in the Company to Krosaki Harima Corporation on
31st December, 2018. The total shareholding of Krosaki Harima Corporation, Japan has increased to 77.62%
in the Company
2018-
19
2017-
18
2016-
17
2015-
16
2014-
15
Profit Before
Interest,
Depreciation & Taxes
177.54 106.79 101.76 67.46 52.47
0
50
100
150
200
crores
Profit Before Interest, Depreciation&
Taxes
22. Year 2018-19 2017-18 2016-17 2015-16 2014-15
Total Turn over 1594.29 1194.9 1090.66 1064.66 1074.78
Profit Before Interest, Depreciation & Taxes 177.54 106.79 101.76 67.46 52.47
Depreciation 31.86 20.51 18.17 18.65 18.3
Profit before Taxes 129.96 72.46 63.15 21.49 4.67
Profit After Taxes 84.72 47.03 45.79 13.31 2.8
Shareholders’ Funds 418.33 353 322.99 284.48 271.73
Borrowings 219.01 162.63 215.39 230.54 211.89
Dividends 30.74 16.63 15.85 5.03 2.51
Shareholders’ Funds - per Share(Rs.) 200 169 155 136 130
Dividend - (%) 122 66 63 20 10
Employees - (Numbers) 1435 1332 1291 1294 1227
Net worth 420 345 320 285 280
Gross Assets 610 575 550 540 525
Net assets 220 215 216 245 250
Marketing Strategy at TRL KROSAKI:
The benefit of multi-pronged growth strategy, increasing market share of focused products, increasing
revenues from:
1. international business,
2. enhanced product performance,
3. improved technical services and
4. timely supply of materials adopted by the company
INTERNATIONAL
BUSINESS
ENHANCED PRODUCT
PERFORMANCE
IMPROVED TECHNICAL
SERVICE
TIMELY SUPPLY OF
MATERIALS
23. Above points has reflected in the performance results.
Various actions taken by our Company to increase revenue from identified focused
products, top 20 customers and stockiest have yielded desired results. During the year,
revenue from focused products has increased by 30%, revenue from top 20 customers
has increased by 50% and revenue through stockiest sale has increased by 39%.
Performance of Tap Hole Clay has been well appreciated by customers and our
Company maintained more than 70% share of business in many big blast furnaces
registering a revenue growth of 43%.
The product performance in Trough Management has improved during the year and the
Company secured order for management of 9 more troughs.
Thus, total number of troughs managed by the Company in the country has increased
from 28 to 37 and the revenue increased by 51%.
Despite stiff competition, our Company could improve its sale of magnesia carbon bricks
for steel ladle by 191%. The Company has taken a new technology initiative for supply of
dolomite unburnt refractories in place of magnesia carbon refractories in steel Ladle.
This technology change has improved refractories performance by around 30% at
customer places. This will help in increasing sale of dolomite refractories where the
competition is lower than magnesia carbon refractories.
Various actions taken by the Company to strengthen its position in non-ferrous
industries have yielded desired results.
The Company successfully executed orders received from Russia and Latin America.
Overall revenue from non-ferrous business increased to ` 175 Crores from 159 Crores;
an increase of 10%. Direct Bonded Magnesite Chrome (DBMC) refractories supplied to
copper industry has been well received by customers both in domestic and in
International markets and has registered a revenue growth of 60%.
During the year, capacity utilization of Basic and Tap HoleClay departments had crossed
100% and capacity utilization of Dolomite department was 88%. These products are well
established in domestic and international markets and the demand is expected to
increase further. In view of this, our Company has initiated action to increase production
capacity of these plants with a capital expenditure of around `127 Crores. Capacity
expansion of all these plants is expected to be completed by 2020-21.
Alumina Graphite (AG) refractories is a highly technical refractories product used in
tundish vessel for manufacture of steel. Considering criticality of its manufacturing, very
few refractories manufacturers produce this product. In order to further strengthen its
presence in steel segment, our Company has decided to put up AG refractories
manufacturing plant at Belpahar works with Krosaki Harima Corporation (KHC)
technology.
