Very partial list of some of the speaking engagements by Joyce Schwarz, www.jcombusinessdevelopment.com For more info see that website or follow her on Linkedin and at www.twitter.com/joycecom and www.twitter.com/startup50plus

1. JOYCE SCHWARZ SPEAKING ENGAGEMENTS/TOPICS
14004 Palawan Way, Ph6, Marina Del Rey, CA 90292, 310-822-3119, www.joycecom.com,
joyce.Schwarz@verizon.net, blog: www.hollywood2020.blogs.com.
SPEECHES, WORKSHOPS AND PRESENTATIONS TO MORE THAN 100
groups and organizations internationally including:
AAAA Advertising Conference, Ad-Tech, American Marketing Assn.
Arrowhead Chamber of Commerce, AWRT (American Women in Radio and TV), BCC
(Business Communications Council), Book Publicists’ Assn, California Arts Council, California
Film Commission, California Rural Tourism Assn., CES Consumer Electronics Show (CEA).
Cinewomen, Colorado Women’s Foundation, Digital Day Los Angeles, Digital World,
Directors Guild of America, Emediatainment, FLICS (Film Liaisons of California)
HollyTech, Honolulu Chamber of Commerce, Hollywood Arts Council, Ibreakfast.com, IABC
(Intl. Assn. Business Communicators), IICS (Intl Interactive Communications Society), Industry
Standard Conference, Inland Empire Tourism Assn., Internet World, IWOSC (Independent
Writers of Southern California), ITV Alliance, Los Angeles Computer Fair, Media Home
Entertainment, Multimedia France, Multimedia World. NAB (National Assn of Broadcasters),
NATPE
Pacific Rim Chamber of Commerce, Pacific Rim Conference, Paris France Internet ITV
Conference, PRSA (Public Relations Society of America), Rotary International, San Diego
Computer Fair, Southern California Book Writers Club, VIEC (Visitor Industry Education
Council) VSDA (Video Software Dealers Assn), Western Cable Show, Wi-Fi Conference,
Wireless World, Women in Advertising, Women in Communications, Women in Film Retreat,
Women in Technology Intl. (WITI), Writers Guild Of America.
SPEECH TOPICS: Speeches, workshops and presentations in such verticals as:
Advertising, Business Development, Content Creation, Mobile Marketing,
Personalization, Privacy, Games, Search and Wireless communication and
Future of Media.
Advertising, Advertainment, Alternate Reality Gaming, Blogs, Branding,
Branded Entertainment, Branded Virtual Worlds, Broadband Advertising &
marketing, Broadband wireless, Careers, Casual Gaming, Community
Development, Convergence, Cross Platform apps, DAM (Digital Asset
Management), Digital Cinema, Digital Downloads, Digital Music, DRM
(Digital Rights Management, Digital media, eCommerce, Electronic Games,
ETV, Futureproofing Your Career & Business, Futurework, Games, Immersive
Entertainment, ITV, LBE (Location Based Entertainment) MAM (Media Asset
Management), Marketing, Marketing on a Shoestring, Matchmaking for
Business, Mobile Content, Mobile marketing, MMORPGs, Music, Online
search, Pay Per View, Paid Search, Personalization, Presence Systems, Privacy
Online, Public Spaces Entertainment, Sponsorship, SMS (Text
messaging),Social Networking, User-Generated Content, Video Blogs, Virtual
Reality, Virtual Worlds, Wireless, WiFi.

2. Branded Media Marketing - TV, Film, Broadband, Podcasting & Blogging,
Mobile, Music and Games – Reinventing the Commerce & Media Model
CES (Consumer Electronics Show), January 9, 2007.
Expanding the Horizons of Search and Personalization – The Cross Platform
Application – Mobile, Broadband, Computer & TV
Fall 2006, Digital Hollywood, Santa Monica, CA, Thursday, October 26
11:05 AM - 12:20 PM Track IV:
What’s New in Community and Personalization for advertising and
content:
Building Blocks, San Jose, Thursday, August 17,2006, 11:04 a.m. to 12:30.
The End of Television as We Know It
By 2006 Control will shift from distributors to viewers, resulting in massive time shifting and ad-
skipping. This session will present new kinds of commercials – 'Advertising On Demand' - to cope
with this new phenomenon. Workshop presenter: Joyce Schwarz, CEO, JCOM
AdTech, Chicago, Spring, 2005
Next Generation Entertainment and Media Realities: DTV, PVR, Broadband
and Hollywood
Spring 2005, Digital Hollywood, 2005, Santa Monica, CA Tuesday, September 20
3: 50 PM - 5:00 PM Track II
Desktop Browser & Search As Application Platform: Gateway to Information
and Entertainment
Summer, 2006, BUILDING BLOCKS, SAN JOSE, CA
Mobile Games, Ringtones & Music, Advertainment & Custom Branded
Experience
Spring, 2005 DIGITAL HOLLYWOOD, Monday, March 29, 2005 2:15 PM – 3:30 PM
Next Generation Entertainment and Media Realities
FUTURE OF ENTERTAINMENT & MEDIA---Making money in real-time and while u sleep locally, nationally and
worldwide. Platform agnostic, next generation copyright, licensing, brand extensions, productizing, repurposing
for delivery anywhere/anytime on-demand at home, at retail and in public spaces. Advertainment, Edu-
tainment,Infotainment & Custom-tainment --how to prepare for the 'have it my way decade'. Five key trends you
need to know to thrive not just survive in the next decade.
DIGITAL HOLLYWOOD, Friday, April 1st, 2005, 2:15 PM - 3:30 PM Track II:
Timeline to Broadband Wireless
The first generation of applications for delivering media rich content into a mobile environment has appeared.
Video on a PDA is here, but what does that mean in the race to bring wireless video to the market as a whole.
Wireless broadband is definitely the killer app that will spawn a transformation of every digital device, from the
PDA and cell phone to the at home PC. What can we expect in the transition to broadband wireless? What
services can we expect to see and what relationships will likely emerge between the media companies, content
companies and the device or networking companies? In this session, we will take a three-year look at the
delivery of video into the mobile.
CONSUMER ELECTRONICS SHOW, Saturday, January 11, 10:30 AM - 11:30 AM Session A:
Selling Movies, Music & TV - Marketing Movies, TV, Music and DVDs via ITV,
Wireless & the Net
From the start, the Net has been the perfect vehicle for promoting movies, music and TV.
From the first Net-enhanced hit movie, “Stargate” back in 1994 to “Blair Witch” to this year’s

3. “Freakylinks,” innovation on the Net and movie sales or TV ratings goes hand in hand. Put that
together with the exploding online music and DVD market, and one can see that the linkage
between the marketing of movies, music and the Net are completely intertwined with the
bottom line. And this is only the start. Combine that Net innovation with the newest
generation of digital TVs, digital transmission of signals and broadband connections, and
you’ve got a marketplace that will undoubtedly jumpstart movies, TV ratings and DVD sales.
DIGITAL HOLLYWOOD, 2004
Sponsorship & PAY PER VIEW – performance related content & advertising:
Sometimes premium services and programming is the way to go. These successful examples will
demonstrate why. These models are back with a vengeance. Why? Because they work with
interactivity.
ETV STREAMING Conference, Los Angeles Convention Center, 2004
Producing for the Children's Market: Entertainment & Education in Games,
Broadband, Wireless, DVD & iTV
Fall, 2004: DIGITAL HOLLYWOOD, Wednesday, September 29, 2004 9:30 AM - 10:45 AM
New Gateways to Information, Entertainment & Advertising:
Digital Hollywood, 2004.
Wireless, digital ID and mobile marketing
LA FUTURISTS ORGANIZATION, July 1, 2003 Joyce Schwarz, 7:55, 40 Minute
Discussion).
CES WEBCAST BY JOYCE SCHWARZ (nationwide) for the
Consumer Electronics Assn. Unleashing the Screen – Discovering the Selling
Power of Mobile Entertainment presented by Joyce A. Schwarz, Tech TV author, head
of JCOM Consulting and author of several publications including Cutting the Cord:
Consumer Guide to Going Wireless. November, 2003
In her dynamic and fast-paced Webcast presentation on October 3rd Joyce Schwarz shared
with our viewers the secret of unleashing the power of the screen. Essential to selling to
“Screenagers” who were raised on Sesame Street and graduated to MTV, is ensuring that your
store displays are interactive, with live working devices.
Delivering Rich Media to Handhelds
Spring, 2003, Digital Hollywood, Santa Monica, CA, Wednesday, September 25
9: 30 AM - 10:45 AM Session C
THE FUTURE OF BOOKS, Workshop by Joyce Schwarz, author, analyst &
Consultant.
WATERSIDE PUBLISHING CONFERENCE, BERKELEY, CA. April 12, 2003
Advertainment & Custom Branded Experience
From wireless communication to websites, email and Interactive TV, the advertising, marketing and brand
extension communities are actively reaching out to the consumer. TV shows now regularly reach out to millions
of viewers through online games, contests, polling and other promotions. Mobile games as a form of brand
extension and customer service is turning out to be a perfect fit. The mix of mobile entertainment and commerce
seems to click for all concerned. As broadband rolls out nationwide, the advertainment and commerce
possibilities will be endless. This is a perfect marriage of technology and commerce for the consumer.
DIGITAL HOLLYWOOD, 2003
Mobile Games, Ringtones & Music, CES, 2003
The entertainment experience in the mobile environment is evolving from novelty platform to what will be
nothing short of a fully realized world of games, music, video, advertising and branding experience. While
the developing relationship between the consumer and content provider may be dependant on platforms,
technology, standards and gateways, the goalposts are now in full view. And most importantly, the

4. consumer is ready to embrace the relationship, both as participant and paying customer. In fact, the
resistance of the consumer to mobile add-on fees has easily out-paced the early barriers experienced by
the first generation broadband content pay packages. In this session we will explore the mobile
entertainment experience, from product packages to the advertainment and branding experience.
Broadband Advertising - Merging E-Commerce and Content & online
advertising. The top pros in the emerging field of broadband advertising
and content delivery tell us what’s next?
Digital Hollywood, spring, 2003
Delivering Mobile Entertainment: Examining the Content &
Technology Value Chain
Without question, the hottest growth area in the technology space is the wireless space and this sector is quickly
evolving from simple voice and communication tool, transforming itself into portals for content and
entertainment. Handhelds are getting color and power, and wireless networks are getting rich media friendly
features. The relationships between the device manufacturer, the Telco or gateway, the infrastructure provider,
platform or protocol developer and finally the content provider can be best understood as huge interlocking
systems of ventures, partnerships and syndication relationships. In this session, we will try to understand how
these relationships are evolving and what the business models and marketplace of the wireless portals and their
content of the future will look like.
Digital Hollywood, spring, 2002
Selling Movies, Music & TV - Marketing Movies, TV, Music and DVDs via ITV,
Wireless & the Net
Digital Hollywood Thursday, October 4, 2001,2:30 PM - 3:45 PM, Track A:
Broadband Advertising Online & Promotions: Building Traffic & Brand
Imagine being able to visit a Web site, clicking on an image and participating in a promotion with the potential of
winning a home entertainment center or a vacation while watching a 30–60 second clip of a popular movie or
television show - in real time! Now imagine being able to make your company’s logo dance around your home
page, with consumers clicking on the logo to participate in fun and exciting promotions. It’s here! Broadband
promotions are the premiere of truly convergent entertainment on the Internet. Broadband promotions are the
synthesis of online advertising, online promotions, and television, with targeting capabilities that produce more
effective results than traditional online advertising. In this session, we investigate the most effective promotion
solutions to use on a broadband platform, and how broadband promotions differ from traditional online
promotions
CONSUMER ELECTRONICS SHOW, 1/8, 2001 Session B:
Gen Y on the Net - Teen Sites Strategies for Entertainment and
Commerce, Digital Hollywood, New York, 2000
THE FUTURE OF HOLLYWOOD ONLINE: Hollywood Film Festival® - Hollywood
Conference™ presented by Joyce Schwarz
Games: Highway to the Consumer? Cybersoap operas compete with
riddles, puzzles and arcade games for one simple reason: to build an audience. Does
it Work and for what kinds of products. What’s Next?
Hollyweb Conference, Beverly Hills Hotel.
Advertising and content for the next Frontier: the tools and the
technology: ETV World, Javitz, New York, New York. We have seen the
future and it is now. Check out the dazzling array of technology, the virtual, the smart, and
the cool—that changes interactive production realities and adds immediate value to the TV
experience