The document discusses the challenges of digital transformation in Product Lifecycle Management (PLM), highlighting the need for both coordinated and connected approaches to effectively manage information and processes. It emphasizes the importance of breaking silos among data, people, and processes while utilizing modern technologies like digital twins and microservices. The author suggests that organizations must stay motivated to adapt to these changes or risk failure in their digital initiatives.

1. Our brain blocks PLM acceptance (2012)
DIGITALTRANSFORMATION FOR PLM IS NOTAN EVOLUTION
Jos Voskuil
www.virtualdutchman.com

2. The “power” of three

3. What is happening right now….
2008 – now ?
2014 - 2030?
where
Transformation
happens !
Sustainable
Source: owlcation.com/stem/Why-Caterpillars-Turn-Into-Butterflies

4. Current Started Vision
The impressionof evolution
Source: Marc Halpern (Gartner PDT Europe 2015)
? ?

5. Whatdoes it mean: Coordinated?
Providing the right information at the right time in the right context

6. Whatdoes it mean: Coordinated?
Providing the right information at the right time in the right context
Requires:
 An understanding/agreement what’s needed
Most of the time: Delivered in documents

7. Whatdoes it mean: Coordinated?
Providing the right information at the right time in the right context
Requires:
 Delivered in documents
 Activities that drive the delivery of the information
Most of the time: Predefined processes

8. Whatdoes it mean: Coordinated?
Providing the right information at the right time in the right context
Requires:
 Delivered in documents
 Predefined processes
 Placeholders where the information can be found
Most of the time: Folders or BOM structures
 Or (new): Overlay platforms (digital thread)

9. Whatdoes it mean: Coordinated?
Providing the right information at the right time in the right context
Characteristics:
 Caters for linear processes
 Keeps silos/systems in place
Manual/Automated data conversions
 Provides measurable results /
comparable processes
Difficult to implement as it requires horizontal coordination

10. Whatdoes it mean: Connected ?
Providing actual information for anyone connected in any context
Microservices
APIs
Dashboards
Apps
Closer to customers, Empower employees, and Transform internal business processes
Operations

11. Whatdoes it mean: Connected ?
Providing actual information for anyone connected in any context
Requires:
 Data created by accountable persons
To be: Breaking silos – Think about consumers of data

12. Whatdoes it mean: Connected ?
Providing actual information for anyone connected in any context
Requires:
 Breaking silos – think about consumers of data
 Other formats than documents / files
To be: Using Models & Parameters to share
Digital Twin

13. Whatdoes it mean: Connected ?
Providing actual information for anyone connected in any context
Requires:
 Breaking silos – think about consumers of data
 Using Models & Parameters to share
 Reliable data uniquely created and shared in open formats
To be: Using Master Data Management & Data Governance

14. Whatdoes it mean: Connected?
Providing actual information for anyone connected in any context
Characteristics:
 Real-time availability
Extremely fast
 Scalable / flexible
 Knowledge / Insights
 Automated / Intelligence
2014

15. Digital Transformation
Coordinated and Connected → Evolutionary Path ?
Source: Marc Halpern (Gartner PDT Europe 2015)

16. Coordinated and Connected → Evolutionary Path ?
Different Data
Different People
Different Processes
System of Record Systems of Engagement

17. WHAT I observed in the field
January 2018
“Becoming the first digital
industrial company”
Based on Predix

18. WHAT I observed in the field
May 2019

19. WHAT I observed in the field
Sept 2019
“With AR, for example, we can improve the quality
control of the engines,” added Volvo Group's Bertrand
Felix, during an on-stage interview by Jim Heppelmann.
Heppelmann then went down to a Volvo truck with the
engine lifted out of its compartment. Using a tablet, he
was able to show how the software identified the
individual engine, the parts that were included, and he
could also pick up the 3D models of each component
and at the same time check that everything was
included and in the right place.

20. No PLM Digital Transformation : New Silosor Failure
• GE – digital became a new silo
instead of breaking the silos
• Ericsson - Past data (coordinated) is not
compatible with the future(connected)
• Volvo Trucks – “Digital Twin” is marketing
– not solving the connected approach

21. Coordinated and Connected → Whyyou need both (2017)
McKinsey – our insights/toward an
integrated technology operating model Vijay Govindarajan - Three Box Solution
Coordinated
Connected
Jan Bosch – Who manages your system architecture

22. Coordinated and Connected – the Transformation (2018)
The two modes will both contribute to current and top-line business
System of Record Systems of Engagement

23. Thechallenges
1. Our brain does not like
to see two modes.
So do executives

24. Thechallenges
2. Understand the coordinated
and connected path.
You need both:
End to End

25. Thechallenges
2. Understand the coordinated
and connected path.
You need both:
End to End
True North Enterprise Calibration:
A New Model for Sustainable Business
and Digital Transformation
Nov 5th, 2019

26. Thechallenges
3. Stay motivated for
the journey.
Transform or Die

27. Thechallenges
3. Stay motivated for
the journey.
Transform or Die
Digital Transformation and Acting Against Climate Change are alike.
Long term - No sense of urgency
2015 -virtualdutchman: PLM and Global Warning
PLM Green Global Alliance

28. Challenges
1. Our brain does not like to see two modes.
How to explain your executives this duality
2. Understand the coordinated and connected path.
You need both: End to End
3. Stay motivated for the journey.
Transform or Die

29. Jos Voskuil
tacit@planet.nl
@josvoskuil
virtualdutchman.com
Questions ? THANK
YOU !

30. To read
McKinsey Mastering the duality of digital. How companies withstand disruption
Our insights/toward an integrated technology operating model
Jan Bosch Who manages your system architecture
How clean is your data?
Vijay Govindarajan Create the future, manage the present and selectively forget the past
CIMdata True North Enterprise-Calibration a new model for sustainable business
PLM Green Alliance PLM Green Alliance context