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If you have been following my blog in the past two years, you may have noticed that I am exploring ways to solve the transition from traditional, coordinated PLM processes towards future, connected PLM. In this session I shared with the audience that digital transformation is disruptive for PLM and requires thinking in two modes. Thinking in two modes is not what people like, however organization can run in two modes. In addition, I shared some examples from digital transformation stories that illustrate there was no transformation, either failure or smoke and mirrors.