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Schrödinger’s BPM revisited
Remixing BPM for the digital age
bpmNEXT, April 19th 2016, Santa Barbara CA
Neil Ward-Dutton
Founder, Research Director
© MWD Advisors www.mwdadvisors.com 2
Five points in the next 30 minutes
§  How CXO conversations are changing
§  The two faces of digital transformation
§  New frontiers for the co-ordination of work and
resources
§  Is Slack your new UI?
§  Digital work platforms are more important than ever
© MWD Advisors www.mwdadvisors.com 3
Changing CXO narratives across industries
“We need
‘test-and-learn’
platforms”
“We need
bridging
strategies and
platforms to
harden
innovations”“Fail fast, scale
fast”
“We’re
carving out
budgets with
different
spending
parameters”
“Bimodal is
useless”
“We can’t
accept
business-as-
usual”
Retail, utilities, travel/transport, CPG, insurance,…
© MWD Advisors www.mwdadvisors.com 4
Digital business is about more than Uber, Airbnb
Employee
engagement
External
engagement
/ experiences
Operations
Products,
Platforms,
Networks
ExternalInternal
People, Knowledge
Processes, Things
The power
of Digital:
more
efficient
co-ordination
of resources
© MWD Advisors www.mwdadvisors.com 5
Digital business is about more than Uber, Airbnb
Boundaries
quickly
become
blurred…
everything is
connected
Employee
engagement
External
engagement
/ experiences
Operations
Products,
Platforms,
Networks
ExternalInternal
People, Knowledge
Processes, Things
Strategy
leader
CMO
Comms
/HR
leader
COO
© MWD Advisors www.mwdadvisors.com 6
Smart, connected things bring us full-circle in digital transformation
People, transactions
DigitalPhysical
Products, behaviours
Digital representations of physical experiences (e.g.
shopping, reading newspapers)
Physical representations of digital experiences (e.g.
monitoring/optimising, personalising, upgrading)
© MWD Advisors www.mwdadvisors.com 7
The two faces of digital transformation
Instrumentation
of products,
services,
processes
Agility of
services,
processes,
business models
Internet of
infrastructure,
products
Internet of
personal devices
Internet of
conversations
Internet of
applications,
platforms
Enterprise
core
Service
centres
Partner A
Partner B
Supplier X
Supplier Y
Weaving the digital thread
Enterprises and value chains
have been engineered to be
dispersed, flexible
Experiences
integrated across
venues, platforms,
channels, …
© MWD Advisors www.mwdadvisors.com 8
© MWD Advisors www.mwdadvisors.com 9
Established thinking about strategy is being questioned
§  Traditional view:
these are ALTERNATIVE
corporate strategies,
foundations for
competition
§  Digital transformation
INTEGRATES them
Source: The Discipline of Market Leaders, Tracey and Wiersema, 1995
Product
leadership
Customer
intimacy
Operational
excellence
© MWD Advisors www.mwdadvisors.com 10
New frontiers for the co-ordination of work and resources
§  System-recommended
decisions, tasks and
processes
§  Open collaboration on
tasks and processes
§  Digital fieldwork
§  Bringing customers into
processes
§  […]
Who?
When?Why?
How?
What?
Where?
The corporate knowledge conundrum
Meanwhile…
§  “Industries with 100% or more
average annual turnover
include most of retailing, food
services, trucking and call
centres”
§  …Now account for nearly 25%
of US workforce
© MWD Advisors www.mwdadvisors.com 11
Meeting modern customers’ expectations – difficult under any
circumstances
Enterprises and value chains
have been engineered to be
dispersed, flexible
Experiences
integrated across
venues, platforms,
channels, …
© MWD Advisors www.mwdadvisors.com 12
© MWD Advisors www.mwdadvisors.com 13
Imperatives for (digital) work environments
Agility
Measurability
Openness Collaboration
Augmentation
© MWD Advisors www.mwdadvisors.com 14
Time to remix?
© MWD Advisors www.mwdadvisors.com 15
Is Slack your new UI?
© MWD Advisors www.mwdadvisors.com 16
Digital technologies drive the new Digital Work Platform
New
expectations
of ubiquity
New ways of
participating
in work
New
opportunities
for agility
Newopportunitiesfor
automation,augmentation
Knowledge
Content, Documents, Records, Data, Policies,
Rules
Co-ordination
Communications – Discussions – Tasks – Projects –
Cases – Procedures – Transactions
Access
Mobile, Open Web, Open APIs
Interactions and relationships
Social connections, sharing
Intelligence
Recommendations,
Decisions
Delivery
Cloud platforms
Neil Ward-Dutton, Founder and Research Director
@neilwd
neilwd@mwdadavisors.com
Are you remixing?
Agents/assistants/bots
App-process decoupling
Zero cost startup Visual integration
Just enough process
Open participation
Knowledge in the work
…

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Remixing BPM for the digital age

  • 1. Schrödinger’s BPM revisited Remixing BPM for the digital age bpmNEXT, April 19th 2016, Santa Barbara CA Neil Ward-Dutton Founder, Research Director
  • 2. © MWD Advisors www.mwdadvisors.com 2 Five points in the next 30 minutes §  How CXO conversations are changing §  The two faces of digital transformation §  New frontiers for the co-ordination of work and resources §  Is Slack your new UI? §  Digital work platforms are more important than ever
  • 3. © MWD Advisors www.mwdadvisors.com 3 Changing CXO narratives across industries “We need ‘test-and-learn’ platforms” “We need bridging strategies and platforms to harden innovations”“Fail fast, scale fast” “We’re carving out budgets with different spending parameters” “Bimodal is useless” “We can’t accept business-as- usual” Retail, utilities, travel/transport, CPG, insurance,…
  • 4. © MWD Advisors www.mwdadvisors.com 4 Digital business is about more than Uber, Airbnb Employee engagement External engagement / experiences Operations Products, Platforms, Networks ExternalInternal People, Knowledge Processes, Things The power of Digital: more efficient co-ordination of resources
  • 5. © MWD Advisors www.mwdadvisors.com 5 Digital business is about more than Uber, Airbnb Boundaries quickly become blurred… everything is connected Employee engagement External engagement / experiences Operations Products, Platforms, Networks ExternalInternal People, Knowledge Processes, Things Strategy leader CMO Comms /HR leader COO
  • 6. © MWD Advisors www.mwdadvisors.com 6 Smart, connected things bring us full-circle in digital transformation People, transactions DigitalPhysical Products, behaviours Digital representations of physical experiences (e.g. shopping, reading newspapers) Physical representations of digital experiences (e.g. monitoring/optimising, personalising, upgrading)
  • 7. © MWD Advisors www.mwdadvisors.com 7 The two faces of digital transformation Instrumentation of products, services, processes Agility of services, processes, business models Internet of infrastructure, products Internet of personal devices Internet of conversations Internet of applications, platforms
  • 8. Enterprise core Service centres Partner A Partner B Supplier X Supplier Y Weaving the digital thread Enterprises and value chains have been engineered to be dispersed, flexible Experiences integrated across venues, platforms, channels, … © MWD Advisors www.mwdadvisors.com 8
  • 9. © MWD Advisors www.mwdadvisors.com 9 Established thinking about strategy is being questioned §  Traditional view: these are ALTERNATIVE corporate strategies, foundations for competition §  Digital transformation INTEGRATES them Source: The Discipline of Market Leaders, Tracey and Wiersema, 1995 Product leadership Customer intimacy Operational excellence
  • 10. © MWD Advisors www.mwdadvisors.com 10 New frontiers for the co-ordination of work and resources §  System-recommended decisions, tasks and processes §  Open collaboration on tasks and processes §  Digital fieldwork §  Bringing customers into processes §  […] Who? When?Why? How? What? Where?
  • 11. The corporate knowledge conundrum Meanwhile… §  “Industries with 100% or more average annual turnover include most of retailing, food services, trucking and call centres” §  …Now account for nearly 25% of US workforce © MWD Advisors www.mwdadvisors.com 11
  • 12. Meeting modern customers’ expectations – difficult under any circumstances Enterprises and value chains have been engineered to be dispersed, flexible Experiences integrated across venues, platforms, channels, … © MWD Advisors www.mwdadvisors.com 12
  • 13. © MWD Advisors www.mwdadvisors.com 13 Imperatives for (digital) work environments Agility Measurability Openness Collaboration Augmentation
  • 14. © MWD Advisors www.mwdadvisors.com 14 Time to remix?
  • 15. © MWD Advisors www.mwdadvisors.com 15 Is Slack your new UI?
  • 16. © MWD Advisors www.mwdadvisors.com 16 Digital technologies drive the new Digital Work Platform New expectations of ubiquity New ways of participating in work New opportunities for agility Newopportunitiesfor automation,augmentation Knowledge Content, Documents, Records, Data, Policies, Rules Co-ordination Communications – Discussions – Tasks – Projects – Cases – Procedures – Transactions Access Mobile, Open Web, Open APIs Interactions and relationships Social connections, sharing Intelligence Recommendations, Decisions Delivery Cloud platforms
  • 17. Neil Ward-Dutton, Founder and Research Director @neilwd neilwd@mwdadavisors.com Are you remixing? Agents/assistants/bots App-process decoupling Zero cost startup Visual integration Just enough process Open participation Knowledge in the work …