The document discusses improving a hustle through content marketing. It outlines a plan to publish content once a week for 30 days, focusing on frequently asked questions and topics the author is passionate about. So far the author has published two articles that received limited views and no conversions. The author recognizes content marketing is a long game and plans to write more articles, promote content more, and join groups to ask for shares while continuing meetings and calls.

1. Hustle + Grow #3
Improving Your Hustle With Content

2. Why Start Looking At Content?
Been working on my Hustle.
October/November were spent in:
Face-to-face meetings.
Working on introductions.
A pattern emerged.
Repeated questions.

3. Time To Make A Change

4. Everything I Know About Content Marketing
[THIS SPACE INTENTIONALLY LEFT BLANK]

5. Making A Plan
Start with 30 days of content.
Publish once a week to the blog and LinkedIn.
Focus on repeated questions.
Write about stuff I’m actually passionate about.
And hopefully other people actually care about.*
Don’t talk about “me” or “us” unless necessary.* - No matter how small the audience.

6. Activity So Far
“The ROI of Helping Customers”
https://supportify.io/the-roi-of-helping-customers
Published 12/7/2015
97 views - 0 conversions
“The Top 3 Help Center Design Patterns And When You Need Them”
https://supportify.io/the-top-3-help-center-design-patterns-and-when-you-need-them/
Published 12/15/2015
15 views - 0 conversions
“Why Care About Agile”*

7. What I’ve Learned So Far...
This is a long game.
Keep writing!
Promote your content!
Passion in writing works.
Putting this down has helped.

8. What I’m Planning
More articles.
A HackerNews post on Christmas (please vote!)
More promotion of articles.
Join more groups.
Ask more people for likes and shares.
Get back to one-on-ones and cold calls.

9. Helpful Resources
“The Open Startup” by Loic Le Meur
https://www.linkedin.com/pulse/open-startup-loic-le-meur
“The Content Marketing Handbook” by Pricenomics
http://priceonomics.com/the-content-marketing-handbook/