Discoverable can learn as they go learn what comes back with results and it suggests ways to improve Trustworthy appearance same Google interface as always Responsive every action should have a response scanning animation shows it is thinking shows outlines of text it is reading outlines important parts of images to show recognition
Appropriate gestures are socially acceptable be careful of photography laws, but often in public places so ok Meaningful offer a useful service or function discover information about a given location this is self evident Smart remember / calculate what we can ’t read barcodes translate to foreign language Good don ’t make people appear foolish while doing the gestures works quick so you are not stuck pointing phone at random objects for extended periods of time
Playful no pressure, undo, explore not playful yet Clever predict needs and fulfill this area is lacking currently Pleasurable should look good and provide positive visceral feedback
Google just bought visual search engine like.com already have some visual search on website 3 Google engineers just filed for a patent - link Facial Recognition prioritizing faces from images in your Social Network
Opportunities - article create great profit by selling location based ads poster in street with QR tag take picture of billboard picture of landmark offer related services location based advertising is huge identify object and see ad for it
suggest move in chess game identify plant by the leaf Visit landmarks like Berlin wall or World trade center and see the history of the place, the walls can talk
The future of Google is artificial intelligence “ Doing a good job doing search is basically artificial intelligence, we want it to be smart.” (July 22, 2003) - Sergey Brin google's mobile searches up 400% in past year 1/3 of queries have location based intent
“ Put your best people on mobile projects.” -Eric Schmidt Currently mobile is often incompatible, but in the future it should be mobile first
“ And then they [the servers] vote on what the object is, and they tell you what they think the object is, and it's spooky . . . that kind of technology to me is as close to magic as I can imagine . I go, 'Oh my God, we can do that.' So we're very very interested in moving the understanding of information, because of this information explosion, to the next level.” -Eric Schmidt playful discover
“ Any product a [consumer] sees becomes an instant sale” - James Gardner , CEO of CreateTheGroup this app provides the building block to that future see the world through google's eyes
