The document summarizes the history of the Communication Arts Guild (CAG), formerly known as the Commercial Artists Guild, from its founding in 1948 to 2013. It describes efforts to digitize thousands of pages of the CAG's annual reports and photographs documenting events and members over the years. It includes photos and documents from early annual shows and meetings, showing the organization's original name and location in Mumbai. Records show discussions around changing the group's name from "Commercial" to "Communication" in the 1960s.

1. Decoding
Communication Arts Guild (Cag)formerly had known as Commercial Artists Guild. 1948 to
2013: Total 65 years.
This is an attempt
by Ranjan
Raghuvir Joshi
and Sudhakar
Khsirsagar
(librarian)
encouraged by
present (2013)
Cag’s committee
to scrutinize
nearly 4000
scanned (Digitize)
pages of Cag’s
about 48+annuals
and also the
available assorted
material such as
rare photographs
of the events of
the Cag since
1950 onwards
which is
unpublished.
This is earliest available rare picture of the second
Cag annual show 1952 at CJ hall today NGMA.

2. Cag is located near
famous Chatrapati
Shivaji Terminus
formerly known as
Victoria Terminus
(V.T.)
railway station.
Mumbai’s main
General Post Office
( GPO) is just
opposite to the
building called
MALHORTA HOUSE
where the office is
situated.

3. The iconic
institutional logo for
six decades+

4. The Office
Entrance on 4th
floor, The Famous
LOGO of Cag,
Interior.
Mr. Kshirsagar and
Mr. Ranjan R. Joshi
in the office.

5. This is the earliest visual record
in a form of photograph
of Cag members at the then “CJ” hall
known today as NGMA.
The Cag’s annual show of 1952 with
Prof. V.N. Adarkar and Das Gupta
and others to be identified….
Nagendra Parmar
Das Gupta
Prof. V.N.Adarkar
P.G.Pradhan
Ratan Batra
Umesh Rao

6. The original Certificate of Registration of Societies in1950‐1951

7. The original
documents
showing “Shop
& Establishment
Act 1948” is not
applicable to the
Cag, The change
of name from
“Commercial to
Communication
27th Feb.1964 “

8. The is document
mentioning of rent
being paid to the
then owner
H.H.Marthanda
Varma Elayaraja of
Travancore Trust in
the building then
known as INDIA
HOUSE BUILDING.
The original letter of
Mr. R.R.Kulkarni then
hon. Secretary of
Cag requesting the
then President to
change the name
from Commercial
Artist to
Communication
Artist’ Guild, a
resolution made in
1‐3‐1983.
Please note the
clear wording i.e.
Communication
Artist’ Guild and
not
Communication
Arts’ Guild as
known today
which must be
clarified.

9. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

10. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

11. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

12. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

13. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

14. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

15. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

16. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

17. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

18. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

19. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

20. Following are the pages which documents the communication
done amongst the members during the phase of changing the
iconic name.

30. 1 2 3
1 2 3
1) Mr.Das Gupta, 2) Mr.P.N. Sarma, 3)Mr. Morarji Desai,
1) Mr.Das Gupta, 2) Mr.Ratan Batra, 3)Mr. Morarji Desai,
and others not known…

31. 1) Mr. Luthra of
Kareer Art and
Polytechnic
Institute,
2) Then Hon.
Gov.of
Maharashtra
Mr. Charian
addressing…
1 2
1)Prof. V.N.Adarkar,
2) Mr. Y.T.Choudhary
?

32. ?
Prof. Ranade V.N
addressing.
Nagendra Parmar
felicitating the
guest.
? ??
?

33. D.G.Godse on extreme
left with guests
Nagendra Parmar second from left with the guest
and the audience.
?
?

34. Das Gupta
Nagendra Parmar
Das Gupta
? ? ? ?
? ?
? ?
? ?
Das Gupta
??
? ?

35. P.N.Sarma and Waghulkar
Prof. V.N.Adarkar

36. On the left Mr.P.G.Pradhan of
Lintas,Mr. P.N.Sarma and others not
known.
Mr. Vilas Bhende receiving the
award, others to be identified.
Mr. Leyden on extreme right.
Prof. Adarkar extreme left clapping in
appreciation for the winner. Others to
be identified.
?
?

37. ?
?
Mr. R.R.Kulkarni on the left to his next is
Mr.Ramesh Sanjagiri and others to be identified.
1)Mr.P.N.Sarma,2) Mr.Das Gupta and
3) Mr.Manohar Joshi others to be identified.
1 2 3

38. Mr. Ratan Batra addressing, guest to be identified and the right
is Mr. Das Gupta.
?,?, Mr.D.G.Godse,Mr. Nagendra Parmar, ?, Mr. Ratan Batra,?,?,?
Mr.Das Gupta,?,?,?, Mr.Umesh Rao.
Mr. Ratan Batra ,guest
to be identified and
the right is
Mr. Das Gupta.

40. Mr.Leyden,Hon.Justice Mr. M.C. Chagala,?..
Hon. Justice
Mr. M.C.
Chagala.

41. To be identified the
spekarMr.Leyden,
Hon. Justice
Mr. M.C. Chagala.
Mr. Leyden,
Hon. Justice
Mr. M.C. Chagala.
Hon. Justice
Mr. M.C.
Chagala
presenting an
award to
Mr. Nagendra
Parmar.

42. Seen on the left is Mr.Ara the famous modern artist and
on the front row Prof. V.N. Ranade,Ramesh Sanjagri,..?
Mr. P.N.Sarma on
the left.
?

43. Ratan Batra Gyan Bhal of HLL
Famous Indian test cricketer left arm spinner Bapu Nadkarni at the function
On the extreme right is
Hafiz Noorani of Lintas and
Briden Pereira
?
?
?

44. Tara Bakhale and D.K. Worrier in a front row…
Ratan Batra

45. R.R.Kulkarni in the middle of OBM and Mitter Bedi
the photographer on the right
P.N.Sarma, Das Gupta and Nagendra
Parmar at the back row standing.
Mitter Bedi receiving award from Mrs.Tata
Mohammad Khan receiving award from
Mrs.Tata
?
?

46. Subhash Ghgoshal of JWT addressingHafiz Noorani of Lintas, S A Sabir in the middle
Kurey on the left and Sangle in the middle
Sudhershan Dheer receiving award

47. ?