Dominance, Equilibrium, Space, Balance... there are principles governing design that insure that the outcome be successful and of best quality. These same principles can extend into our lives, in a quest for more balanced, purposeful, and qualitative lives. The talk explores and illustrates design principles (thus qualifying as a design talk) while offering space for reflection about the importance of designing meaningful lives for ourselves.

1. The 7 pillars of design…
Raffaella Isidori
Berlin | November 20 - 21, 2018

2. Guten Tag, Berlin!

3. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

4. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
polymath, rulebreaker,
loud-laughing champion of diversity,
Mindfulness practitioner

5. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
The 7 pillars of design

6. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
The 7 pillars of design
(and how they apply to your life)

7. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
The 7 pillars of design
(and how they apply to your life)
InspiredbyAlexWhite’s“The Elements of Graphic Design”

8. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Design ≠ Aesthetics

9. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Design is process

10. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
"Design is a funny word. Some
people think design means how it
looks. But of course, if you dig
deeper, it's really how it works."
Steve Jobs

11. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
+ + +Design=

12. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

13. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
the general principles
that guide visual/graphic design
can relate to many aspects of the
design process. And of our lives

14. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
think of these principles
holistically

15. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
being aware and mindful
of them can help us design better

16. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
being aware and mindful
of them can help us design better
better products, and better lives

17. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In design – as in life – these
principles should be treated as guides

18. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In design – as in life – these
principles should be treated as guides
not as imprisoning rules

19. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

20. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
design and lives

21. 1st PRINCIPLE

22. SPACE

23. Space is the area within, around
above or below an object, or objects

24. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

25. Space is the area within, around
above or below an object, or objects

26. April Greiman

27. Paul Rand

28. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
It is also the area at our disposal
for the task we are working on

29. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
It is also the area at our disposal
for the task we are working on

30. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
It is also the area at our disposal
for the task we are working on

31. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
It is also the area at our disposal
for the task we are working on

32. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In life, space is what surrounds us
physically, spiritually, mentally

33. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In design, white space
is especially important

34. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
white space is the space
“between” the elements, as well as
the space “within” the elements

35. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
white space is not “empty space”

36. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Consider it like the silent
pause that, when listening,
allows understanding

37. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Consider it like the silent
pause that, when listening,
allows understanding

38. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Whitespaceisthemostimportant,subtle
andinvisiblekindofpunctuationorpunct
us:apoint,adivisionofmultiplicity,asom
ethingoutofeverything

39. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
white space is also,
a powerful element of design

42. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

43. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In life, white space is quiet,
a time to rest and recharge

44. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

45. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

46. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

48. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
White space can be mental

49. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

50. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

51. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

52. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
We need white space in life
to better see, feel and appreciate
the “filled space”

53. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
M. C. Escher, Day and Night (1938)

54. 2nd PRINCIPLE

55. UNITY
HARMONY

56. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
When all elements
in a design are in harmony,
no individual part is perceived
as more important
than the whole.

57. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

58. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
achieving harmony
is a main goal of good design

59. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
When all elements in our lives
are in harmony, our quality of life
is superior and richer

60. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
To avoid chaotic [or lifeless]
design, we need a good balance
between unity and variety

61. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
and to avoid boredom or stress
we need a good balance between
the known and the new,
the safe and the exciting

62. We can achieve unity in 4 ways:

63. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Proximity

64. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Proximity
elements that are physically close
are seen as related.

65. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

66. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

67. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Proximity, in life, is community

68. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
It satisfies our need to belong
And pacifies our fear of void

69. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Similarity

70. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Similarity
elements that share similar position,
size, color, shape,
or texture are seen as related

71. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

72. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

73. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Similarity, in our lives,
makes us feel safe and belonging

74. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Similarity, in our lives,
makes us feel safe and belonging
[like, here, now]

75. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
The opposite of similarity
is Diversity

76. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

78. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Repetition and rhythm

79. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Repetition and rhythm
recurring position, size, color, or use
of graphic elements creates unity

80. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
repetition

81. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
repetition rhythm

82. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

83. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Having routines
and breaking routines.
Appreciating comfort, and
breaking out of comfort

84. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

85. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

86. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Variations on a theme

87. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Variations on a theme
provide continuity
while retaining interest

88. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

89. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

90. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

91. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
And in life?

94. 3rd PRINCIPLE

95. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
GESTALT

96. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
something that is made of
many parts and yet is somehow
more than or different from the
combination of its parts

97. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
The fundamental principle
of Gestalt perception
is the law of Prägnanz

98. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
It states that humans tend to
order their experience in a manner
that is regular, orderly,
symmetrical, and simple

99. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
And that minds perceive
external stimuli as a whole
rather than a sum of parts

100. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

101. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In design, this means that
all the elements that are part of
a whole are affected by what
surrounds them (each other)

102. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Gestalt principles are key
to well-applied web accessibility

103. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In life, gestalt means that
natural systems, and their properties,
should be viewed as wholes,
not as collections of parts

104. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In fact, we
perceive experiences holistically

107. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In digital design, this is particularly
important, and the reason why
a good user experience is at the
base of a successful product

108. Gestalt psychologists argue that
these principles exist because
the mind has an innate disposition
to perceive patterns in the stimulus
based on certain rules

109. These rules are organized into
various principles, which include:
Proximity, Similarity, Closure,
Continuity, and Simplicity.

110. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
We have already seen proximity
and similarity as ways to achieve
harmonious unity

111. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Closure
the mind tends to see a
”complete” figure even when it is
shown only parts of it

112. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

113. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In life, closure may lead us to
jump to conclusions

114. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Continuity
minds perceive objects on a path
as being grouped together

115. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

116. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In life, this can lead us to
prejudice

117. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Simplicity
elements of objects tend to be
perceived as grouped
if they form a pattern that is
regular, simple, and orderly

118. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

119. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

120. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In life, this may lead us to
generalization and superficiality

121. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Gestalt principles applied to life,
should be reminders, that
perception and reality may differ

122. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
And that things may not
be as simple - or as predictable -
as we might think (or like)

123. 4th PRINCIPLE

124. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
HIERARCHY

125. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Is best expressed through
proximity and it is necessary
to express priority

126. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In design, we can express
hierarchy through:

127. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
SizeIs an important concept in hierarchy

128. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Position

129. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Position

130. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Position

131. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Negative (or white) space

132. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Negative (or white) space

133. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

134. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
By manipulating the
relationship between the parts,
we can change the cumulative
perception of the whole

135. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Color

136. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Contrast

137. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Repetition

138. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

139. • Banana
• Grapefruit
• Papaya
• Orange
• Lemon
• ……..

140. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Alignment

142. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
cover for What Youth magazine

143. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Toilette, Zoku Hotel, Amsterdam

144. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In life, hierarchy can be
determined – and can manifest –
in many ways and can be
applied to many things

145. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Size is important,
negatively or
positively,
depending upon the
circumstances,
but it is often key

146. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Position?
Especially in
social (and work)
relations can be
a determinant
factor

147. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
What about color?

148. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Constrast

149. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Repetition

150. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Hierarchy in life can be
an asset, a goal, an imposition,
a privilege, an opportunity
or a penalty

151. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
But it still boils down to priorities

152. 5th PRINCIPLE

153. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
CONTRAST
DOMINANCE

154. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
These concepts are closely related
to each other, and to hierarchy

155. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Lack of dominance in a group
of equally-weighted elements
forces competition amongst them

156. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
And this is true in life as well

157. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
In design, lack
of contrast/dominance creates
messages that are hard to
decipher and offer unpleasant
experiences

159. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Contrast, in life, generally
manifests a need for change,
or for more balance

160. 6th PRINCIPLE

161. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
COLOR

162. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Color is partly artistry
but mostly science and
common sense
Alex W. White

163. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Attract attention

164. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

165. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Identify and group elements

166. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

167. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Indicate meaning

169. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Create hierarchy

170. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

171. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Convey a mood

172. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

173. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

174. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

175. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

176. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

177. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
And in life?

178. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

179. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Color is found in more than
chromatic expressions

180. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
People, emotions, friends,
lovers, family, pets, music, food,
passions, and dislikes…

181. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
This is color in our lives

182. 7th PRINCIPLE

183. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
BALANCE

184. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
It may be the last,
but not the least important,
by any means

185. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Balance can be defined as
the state of equalized tension

186. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Balance can be defined as
the state of equalized tension
though not necessarily a
state of calm

187. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
We define 3 types of balance

188. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Symmetrical (or formal)

189. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Static, Classic, Formal, Consistent

190. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Asymmetrical (or informal)

191. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Dynamic, Modern, Powerful, Vital

192. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Overall balance (or mosaic)

193. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Unfocused, Confusing, Noisy

194. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Balance, in life, is harder
to achieve than in design, but we
should all strive for it

195. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
A good mix of harmony, priorities,
contrast and color

196. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Combined with an holistic vision
and a wise use of space

197. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
Are the key ingredients
to design a desirable, valuable,
interesting, and worthy life

198. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”

199. Codemotion Berlin – November 20 2018Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
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