chapter 1 key terms 9.5-13

1. Key Terms Pg’s 9.5-13
By: Candace, Will, Brett, Whitney

2. Page 9.5 Key Terms
Gatekeepers - those who perform a traditional news editorial function of story
selection
Tactics - PR firms set campaigns and in turn create tactics that are used to create
communication goals. For example, if a campaign is designed to raise awareness about
an issue, a tactic may be to create a Youtube video that can be shared by bloggers.

3. ● Earned Media - refers to publicity gained through promotional efforts .
The Associated Press - A non profit American multinational news agency.
The United Press - An international news agency that distributes newspapers,
magazines and radio/television.
Page 10 Key terms

4. Page 11 Key Terms
Augmented Reality (AR): the integration of digital information with the user's
environment in real time.

5. Page 12 Key terms
Blog- short and frequent posts of information and analysis
Citizen Journalism- traditional journalism informed citizens in order to aid in
democratic decision-making through voting
Objectivity- balanced opinions and the search for facts has been questioned and
studied