Plan of the slide: Nintendo's story The Wii case : Radical Innovation The Wii U : Innovation or improvement ?

1. The impact of innovation on the video games
sector, through the case of Nintendo

2. Plan
● Nintendo's story
● The Wii case : Radical Innovation
● The Wii U : Innovation or improvement ?

3. The story
● 1889 : Creation by
Fusajino Yamauchi as a game
card company, selling only in
japan.
● 1970 : Nintendo starts to sell arcades
games
● 1972 : First home video game
console : Odyssey

4. The first big innovation for
nintendo was the passage from
game cards to video games, and so,
the risk of changing the strategy
of the company.

5. ● 1985 : Nintendo work with Shigeru Miyamot on
the game Donkey Kong.
That's the born of the famous Mario.
● 1983 : Nintendo launch the NES. This is the
begining of their international success on video
games market.
Phillips and Atari, the main competitors,
renounce to this market.

6. 1990
The GameBoy arrives in the market
This is a revolution for video games, which is
now something you can play
EVERYWHERE.

7. ● After this success comes a long period of
instability.
New competitors appear and it becomes hard
for Nintendo to stay competitive.
● They try to create a console with the concept
of virtual reality but this is a complete fail.
●
They'll have to wait the 7th generation of
consoles to be leader again, thanks to the
Nintendo DS and the Wii.

8. The case of Nintendo, proves
that every innovation goes
with the notion of risk
● The VirtualBoy has been sells at
only 700 000 exemplars, even if it
was a huge innovation.
● It has cost a lot of money, time and
energy to the company but was a
fail.
● On the opposite, the apparition
of the Wii or the game boy
have been huge success.

10. The Wii Case
A radical innovation
● The Wii is a home video game console released on
2006 by Nintendo. It is their 7th generation
console.
What are the first 7 console's generations ?
1 2 3 4 5 6 7

11. ● The wii is a huge innovation on the world of
video game. The most radical innovation is
the technology used : motion-sensor
controller. Indeed, the control can feels the
position and the moovements of players.
● The main idea of nintendo was to
create a new gameplay to stay
competitive on the market.
They decided to be in opposition with
their competitors who wanted to launch
consoles very powerfull and
well designed.

12. The processus of
innovation

13. ● By creating the Wii, Nintendo creates a
real revolution on the video game
sector.
This is a a radical innovation for the
gameplay, and the risk they take with
the cost of R&D and the different
positionning is going to pay back.

14. « Innovation« Innovation
distinguishesdistinguishes
between a leaderbetween a leader
and a follower »and a follower »
Steve Jobs

15. The Wii U
Innovation or
improvement ?
● The Wii is a console of the 8th generation, released
in 2012.
● The main caracteristic of the Wii U, compared to the
Wii, is the joystick which includes a touch screen. It
is called the Wii U GamePad.
● It is the mix between a regular joystick and a
touchpad.

16. ● The functions of the gamepad are :
➔ Play with the screen of the TV or with the
screen of the GamePad
➔ Videoconference with other GamePad
➔ Gyro sensors function
➔ Joystick

17. ● The console in itself is not much different from
the Wii :
The main difference is the size.

18. Can we really talk
about innovation for
Wii U ?

19. ● Innovation is not always about creating a new
product. It can also be about improving
something.
● There are 4 kinds of innovation :
● Wii U was supposed to be a radical innovation :
new technologies and new marketing but...

20. It failed !!!

21. ● Nintendo wanted to attract hardcore gamers with
this console.
But keeping the same name and the same
design made a confusion on the mind of
consumers.
● The marketing was not adapt enough and the
Wii U appears to be an improved Wii.
● Also, the main technologies are the same than
for the Wii
● Wii U is between architecturale innovation and
incrementale innovation because of the lack of
differences in technologies and marketing.