A brief overview on the advantages that promotional products can add to your business

1. AMAZING BENEFITS
OF USING
PROMOTIONAL
PRODUCTS FOR
YOUR BUSINESS

2. CREATE A
LASTING IMPRESSION
OF YOUR BRAND
Promotional products is a physical representation of your
brand. Creating that lasting awareness is manifested by both
the execution of gifting and the functionality and durability of
the product. While a radio advertisement might last 30
seconds, a promotional product will last months to come.

3. ACCESSING VALUABLE
ADVERTISING
SPACE
Unlike digital advertising, promotional
products capitalises on the customer usage
of the product. This means that branded
products have a greater accessibility to the
customer’s personal environment.
Hence, you are able to generate impressions quite frequently. What’s better is that
customer can advertise your brand unintentionally through branded shirts, umbrellas,
pens et al.

4. CREATING AN
EMOTIONAL
CONNECTION
The personalisation of promotional
products provides an emotional
connection with your market. Unlike
other promotion strategies,
personalised gifts are by far the
best way to reinforce brand loyalty.
Think about the reaction of a
customer when they receive a
personalised letter with a ribbon box
in the mail. Their opinion of the
brand will skyrocket.

5. DRIVING EMPLOYEE
MOTIVATION, LOYALTY
& RETENTION
Infusing employees with the brand they’re working for through promotional products provides
a sense of involvement and personal connection to the company. Employees are also the
perfect ambassadors when it comes to sharing promotional products and essentially creating
brand awareness to their friends and family.

6. INCREASING PERCEIVED
VALUE OF YOUR
PRODUCT/SERVICE
Retail brands often use the strategy of offering additional side products to push a primary
product. These side products are often promotional products which are inexpensive compared
to the profit margin generated from the main sale. You are able to increase the perceived
value of the product(s) through these offerings, and essentially convert customers with a more
for less mentality.

7. INCREASING COST
EFFECTIVENESS OF YOUR
ADVERTISING
Instead of targeting the general demographics in your
advertising campaign, hypertarget your ideal customers
with promotional products. The cost per impression is
only paid once with benefits of greater impact and
residual impressions come at no cost. Think about this –
How many times do I need to run a radio ad to get the
person to listen vs. How many times do I need to give a
promotional product to get their attention?

8. INCREASING TRAFFIC TO
YOUR COMPANY EVENT
Everyone loves freebies. By offering promotional products for your event, it is almost certain
that people are going to take an interest in what you’re giving out. Make your brand
memorable by running competitions or increasing social media presence before giving away
products, essentially immediately generating a ROI.

9. SHAPING AND
IMPROVING BRAND
IMAGE
The acting of giving is perceived favourably in
most cases by the public and can help elevate the
reputation status of your company. What’s more is
that you can also shape your brand image too
without spending a fortune. This aspect is tied in
with how deliver your promotional products and
what you deliver. The quality and type of products
essentially frames your brand image. Why do you
think people go to motor shows? Perhaps not for
the interest in cars, but the promotional products
they provide are of luxury class.

10. INCREASING SUCCESS
OF COLD MARKETING
Cold approaching is dramatically improved by using a promotional product as a
conversation starter. And creating that initial conversation will lead to better brand
reputation/image and potential further conversations in order to convert the person
into a customer. I personally use bottle opener business cards or business card mp3
players to open conversations networking events.

11. ARE YOU READY TO USE
PROMOTIONAL
PRODUCTS TO
TRANSFORM YOUR
BUSINESS?
CONTACT US: IDESIGN@KBRANDS.COM.AU