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Lunasin and Nutritional
Epigenetics vs. Conventional
Cancer Drugs
"No other company is advancing the field of epigenetics like Reliv. We are in the
middle of a revolution in nutrition, and we are all witnesses." Dr. Alfredo Galvez,
the Center of Excellence in Nutritional Genomics at University of California -
Davis.
Dr. Galvez is working on the development of functional foods and nutraceutical
ingredients based on the lunasin peptide, a soy protein component he
serendipitously discovered in 1996 as a postdoctoral researcher at UC Berkeley.
What makes lunasin different from cancer drugs?
“Cancer drugs, like tamoxifen for example, target a specific gene (ER-estrogen
receptor) and a specific physiological pathway (estrogen receptor pathway) in
stopping cancer development. Lunasin, as a low potency dietary ingredient,
has been shown in a number of publications to affect multiple genes in
multiple pathways, albeit in incremental fashion, to help prevent cancer
development.” Dr. Galvez
View how lunasin affects multiple genes in multiple pathways
Conventional Drug Development
From Hanahan and Weinberg, 2000 Cell 100:50-57
Conventional Drug Development
From Hanahan and Weinberg, 2000 Cell 100:50-57
PP2
PI3K
Conventional Drug Development
From Hanahan and Weinberg, 2000 Cell 100:50-57
PP2
PI3K
Conventional Drug Development
From Hanahan and Weinberg, 2000 Cell 100:50-57
PP2
PI3K
chloroquine
Conventional Drug Development
From Hanahan and Weinberg, 2000 Cell 100:50-57
Lunasin as a dietary ingredient prevents disease
formation by affecting multiple pathways
Akt
Bcl2
Bcl2
Ras
Lunasin as a dietary ingredient prevents disease
formation by affecting multiple pathways
α5β3
NF-κB
Lunasin inhibits oncogene
and carcinogen-induced
cell transformation.
p53
Akt
Bcl2
Bcl2caspase
Bad
Ras
Lunasin as a dietary ingredient prevents disease
formation by affecting multiple pathways
Rb
α5β3
NF-κB
p21
Pten
Lunasin inhibits oncogene
and carcinogen-induced
cell transformation.
Lunasin increases expression
of genes associated with
tumor suppression,
apoptosis, mitotic control
and DNA repair.
pp32
p53
Akt
Bcl2
Bcl2caspase
Bad
Ras
Lunasin as a dietary ingredient prevents disease
formation by affecting multiple pathways
Rb
α5β3
NF-κB
p21
Pten
Lunasin inhibits oncogene
and carcinogen-induced
cell transformation.
Lunasin increases expression
of genes associated with
tumor suppression,
apoptosis, mitotic control
and DNA repair.
pp32
Tamoxifen chemopreventive
drug inhibits estrogen
receptor (ER)
ER
1) Prevents cancer formation induced by chemical carcinogens
2) Prevents cancer formation induced by viral oncogenes
3) Prevents cancer formation caused by inactivation of tumor suppressors.
4) Inhibits inflammation
5) Improves innate immunity or ability to fight infections
6) Enhances anti-oxidant effects in cells
7) Prevents metastasis of colon cancer cells to the liver
8) Has functional and structural similarity to a human tumor suppressor
9) Increases expression of liver enzyme that detoxifies carcinogen that
can cause prostate cancer
Anti-cancer Properties of Lunasin
(published and current research)
Lunasin’s epigenetic mechanism of action
Chromosome
Chromatin
Methyl group
DNA methylation
HISTONE TAILGENE
HISTONEHistones are proteins around which DNA is
packaged. Modification of histone tails are
important in gene regulation
Methyl group can tag DNA at CpG
dinucleotide and is associated with gene
repression
Compacted chromatin – DNA
inaccesible – gene inactive
Histone tail modifiers
(HAT/HDAC)
PCAF
SirT1
P300/CBP
HISTONE ACETYLATION
Unwound chromatin – DNA
accessible – gene active
GENE
Gene Expression On
Lunasin’s epigenetic mechanism of action
Chromosome
Chromatin
Methyl group
DNA methylation
HISTONE TAILGENE
HISTONEHistones are proteins around which DNA is
packaged. Modification of histone tails are
important in gene regulation
Methyl group can tag DNA at CpG
dinucleotide and is associated with gene
repression
Compacted chromatin – DNA
inaccesible – gene inactive
Histone tail modifiers
(HAT/HDAC)
PCAF
SirT1
P300/CBP
HISTONE ACETYLATION
Unwound chromatin – DNA
accessible – gene active
GENE
Lunasin
Gene Expression On
Lunasin’s epigenetic mechanism of action
Chromosome
Chromatin
Methyl group
DNA methylation
HISTONE TAILGENE
HISTONEHistones are proteins around which DNA is
packaged. Modification of histone tails are
important in gene regulation
Methyl group can tag DNA at CpG
dinucleotide and is associated with gene
repression
Compacted chromatin – DNA
inaccesible – gene inactive
Histone tail modifiers
(HAT/HDAC)
PCAF
SirT1
P300/CBP
HISTONE ACETYLATION
Unwound chromatin – DNA
accessible – gene active
GENE
Lunasin
Gene Expression Off
0
20
40
60
80
100
120
140
160
180
200
1.00 2.66 6.01
204
FoldIncrease
Industry
Standard
Soy
Protein
Isolate
LunaRich™
Soy
Powder
LunaRich X™
Lunasin bioactivity of soy protein formulations
LunaRich: Nutrition at a Higher Level
What is it? Reliv's exclusive non-GMO LunaRich® delivers five to ten times
the amount of lunasin, a naturally occurring peptide that provides many of
soy's documented health benefits. Numerous studies demonstrate lunasin’s
superior support for cancer-preventive effects, cardiovascular
health, significant anti-inflammatory properties, anti-aging, and skin
health.
LunaRich products are quite simply the most advanced soy formulations on
the market today — Take control of your health!
Order Today: WealthThruNutrition.com

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Lunasin and Epigenetics vs. Conventional Cancer Drugs

  • 1. Lunasin and Nutritional Epigenetics vs. Conventional Cancer Drugs "No other company is advancing the field of epigenetics like Reliv. We are in the middle of a revolution in nutrition, and we are all witnesses." Dr. Alfredo Galvez, the Center of Excellence in Nutritional Genomics at University of California - Davis. Dr. Galvez is working on the development of functional foods and nutraceutical ingredients based on the lunasin peptide, a soy protein component he serendipitously discovered in 1996 as a postdoctoral researcher at UC Berkeley.
  • 2. What makes lunasin different from cancer drugs? “Cancer drugs, like tamoxifen for example, target a specific gene (ER-estrogen receptor) and a specific physiological pathway (estrogen receptor pathway) in stopping cancer development. Lunasin, as a low potency dietary ingredient, has been shown in a number of publications to affect multiple genes in multiple pathways, albeit in incremental fashion, to help prevent cancer development.” Dr. Galvez View how lunasin affects multiple genes in multiple pathways
  • 3. Conventional Drug Development From Hanahan and Weinberg, 2000 Cell 100:50-57
  • 4. Conventional Drug Development From Hanahan and Weinberg, 2000 Cell 100:50-57
  • 5. PP2 PI3K Conventional Drug Development From Hanahan and Weinberg, 2000 Cell 100:50-57
  • 6. PP2 PI3K Conventional Drug Development From Hanahan and Weinberg, 2000 Cell 100:50-57
  • 7. PP2 PI3K chloroquine Conventional Drug Development From Hanahan and Weinberg, 2000 Cell 100:50-57
  • 8. Lunasin as a dietary ingredient prevents disease formation by affecting multiple pathways
  • 9. Akt Bcl2 Bcl2 Ras Lunasin as a dietary ingredient prevents disease formation by affecting multiple pathways α5β3 NF-κB Lunasin inhibits oncogene and carcinogen-induced cell transformation.
  • 10. p53 Akt Bcl2 Bcl2caspase Bad Ras Lunasin as a dietary ingredient prevents disease formation by affecting multiple pathways Rb α5β3 NF-κB p21 Pten Lunasin inhibits oncogene and carcinogen-induced cell transformation. Lunasin increases expression of genes associated with tumor suppression, apoptosis, mitotic control and DNA repair. pp32
  • 11. p53 Akt Bcl2 Bcl2caspase Bad Ras Lunasin as a dietary ingredient prevents disease formation by affecting multiple pathways Rb α5β3 NF-κB p21 Pten Lunasin inhibits oncogene and carcinogen-induced cell transformation. Lunasin increases expression of genes associated with tumor suppression, apoptosis, mitotic control and DNA repair. pp32 Tamoxifen chemopreventive drug inhibits estrogen receptor (ER) ER
  • 12. 1) Prevents cancer formation induced by chemical carcinogens 2) Prevents cancer formation induced by viral oncogenes 3) Prevents cancer formation caused by inactivation of tumor suppressors. 4) Inhibits inflammation 5) Improves innate immunity or ability to fight infections 6) Enhances anti-oxidant effects in cells 7) Prevents metastasis of colon cancer cells to the liver 8) Has functional and structural similarity to a human tumor suppressor 9) Increases expression of liver enzyme that detoxifies carcinogen that can cause prostate cancer Anti-cancer Properties of Lunasin (published and current research)
  • 13. Lunasin’s epigenetic mechanism of action Chromosome Chromatin Methyl group DNA methylation HISTONE TAILGENE HISTONEHistones are proteins around which DNA is packaged. Modification of histone tails are important in gene regulation Methyl group can tag DNA at CpG dinucleotide and is associated with gene repression Compacted chromatin – DNA inaccesible – gene inactive Histone tail modifiers (HAT/HDAC) PCAF SirT1 P300/CBP HISTONE ACETYLATION Unwound chromatin – DNA accessible – gene active GENE Gene Expression On
  • 14. Lunasin’s epigenetic mechanism of action Chromosome Chromatin Methyl group DNA methylation HISTONE TAILGENE HISTONEHistones are proteins around which DNA is packaged. Modification of histone tails are important in gene regulation Methyl group can tag DNA at CpG dinucleotide and is associated with gene repression Compacted chromatin – DNA inaccesible – gene inactive Histone tail modifiers (HAT/HDAC) PCAF SirT1 P300/CBP HISTONE ACETYLATION Unwound chromatin – DNA accessible – gene active GENE Lunasin Gene Expression On
  • 15. Lunasin’s epigenetic mechanism of action Chromosome Chromatin Methyl group DNA methylation HISTONE TAILGENE HISTONEHistones are proteins around which DNA is packaged. Modification of histone tails are important in gene regulation Methyl group can tag DNA at CpG dinucleotide and is associated with gene repression Compacted chromatin – DNA inaccesible – gene inactive Histone tail modifiers (HAT/HDAC) PCAF SirT1 P300/CBP HISTONE ACETYLATION Unwound chromatin – DNA accessible – gene active GENE Lunasin Gene Expression Off
  • 17. LunaRich: Nutrition at a Higher Level What is it? Reliv's exclusive non-GMO LunaRich® delivers five to ten times the amount of lunasin, a naturally occurring peptide that provides many of soy's documented health benefits. Numerous studies demonstrate lunasin’s superior support for cancer-preventive effects, cardiovascular health, significant anti-inflammatory properties, anti-aging, and skin health. LunaRich products are quite simply the most advanced soy formulations on the market today — Take control of your health! Order Today: WealthThruNutrition.com