Reliv Social Media Tips


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Presentation on how Reliv Distributors can use social media in their businesses.

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Reliv Social Media Tips

  1. 1. reliv social media tips using social media in your Reliv business
  2. 2. this webinar is… <ul><li>an introduction to several social media platforms </li></ul><ul><li>dos and don’ts, plus tips Independent Reliv Distributors should try </li></ul><ul><li>resources for additional info </li></ul>
  3. 3. this webinar is not … an introduction to social media or Facebook
  4. 4. blogs
  5. 5. what’s a blog? <ul><li>Contraction of the words web+log </li></ul><ul><li>commentary, descriptions of events, or other material such as graphics or video </li></ul><ul><li>Blog can also be used as a verb, meaning to maintain or add content to a blog . </li></ul><ul><li>Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. </li></ul><ul><li>Over 156 million public blogs in existence as of February 2011. </li></ul>
  6. 6. blogging software <ul><li>WordPress </li></ul><ul><ul><li> </li></ul></ul><ul><li>Blogger </li></ul><ul><ul><li> </li></ul></ul><ul><li>LiveJournal </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Many others… </li></ul></ul>
  7. 7. how can a blog help my Reliv business? Credibility : position yourself as thought-leader Value-Added Content : provide articles and insights for new and current customers Drive Website Traffic : use blog entries to drive visitors to your website
  8. 8. what can I write about? <ul><li>Topic Ideas: </li></ul><ul><li>nutrition research news </li></ul><ul><li>studies </li></ul><ul><li>fitness tips </li></ul><ul><li>your personal success as a Reliv business owner </li></ul>
  9. 9. blogging dos & don’ts <ul><li>don’t: </li></ul><ul><li>be vague </li></ul><ul><li>present yourself as someone else </li></ul><ul><li>plagiarize </li></ul><ul><li>violate copyright or trademarks </li></ul><ul><li>do: </li></ul><ul><li>write in specific terms </li></ul><ul><li>be authentic </li></ul><ul><li>give credit where due </li></ul><ul><li>use free stock photo sites </li></ul>
  10. 10. content <ul><li>Reliv offers lots of shareable content on the Reliv Blog. Use it on your own blog! </li></ul><ul><li>Healthy Living Tips </li></ul><ul><li>Weight Loss Articles </li></ul><ul><li>Nutrition News </li></ul><ul><li>Science & Health Today </li></ul>
  11. 11. twitter
  12. 12. what’s twitter? <ul><li>microblogging </li></ul><ul><li>content sharing </li></ul><ul><li>a way to connect </li></ul><ul><li>short, concise messages </li></ul><ul><li>use #hashtags to find and follow specific topics </li></ul>
  13. 13. how can distributors use twitter? <ul><li>follow and learn from experts </li></ul><ul><li>retweet others’ posts </li></ul><ul><li>organize searches </li></ul><ul><li>instant updates on product news </li></ul><ul><li>connect with Distributors and customers </li></ul><ul><li>share your own “Reliv lifestyle” </li></ul><ul><li>share articles from the Reliv Blog </li></ul>
  14. 14. twitter dos & don’ts <ul><li>don’t: </li></ul><ul><li>follow just to be followed </li></ul><ul><li>use aggregator programs </li></ul><ul><li>buy followers </li></ul><ul><li>be a bullhorn (repeating a sales message over and over) </li></ul><ul><li>be vague </li></ul><ul><li>do: </li></ul><ul><li>follow back </li></ul><ul><li>follow industry experts </li></ul><ul><li>identify yourself </li></ul><ul><li>be upfront </li></ul><ul><li>share </li></ul><ul><li>communicate </li></ul><ul><li>use #hashtags </li></ul>
  15. 15. video sharing platforms <ul><li>YouTube </li></ul><ul><ul><li> </li></ul></ul><ul><li>Vimeo </li></ul><ul><ul><li> </li></ul></ul><ul><li>Hulu </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>many others… </li></ul></ul>
  16. 16. why video? <ul><li>engaging </li></ul><ul><li>a face to your business </li></ul><ul><li>visual </li></ul><ul><li>sensory </li></ul><ul><li>easy to share </li></ul><ul><li>integrate into overall social media marketing plan </li></ul>
  17. 17. examples <ul><li>product pre-launch, launch </li></ul><ul><ul><li>reaction videos, play off Reliv corporate marketing </li></ul></ul><ul><li>share your stories </li></ul><ul><ul><li>virtual testimonials </li></ul></ul><ul><li>share your expertise </li></ul><ul><ul><li>earn credibility on nutrition topics, home-based business </li></ul></ul><ul><li>be creative! have fun! </li></ul><ul><ul><li>share the “Reliv Lifestyle” </li></ul></ul>
  18. 18. Facebook Pages for Business
  19. 19. page vs. profile <ul><li>page: </li></ul><ul><li>for businesses </li></ul><ul><li>likes </li></ul><ul><li>professional </li></ul><ul><li>profile: </li></ul><ul><li>for people </li></ul><ul><li>friends </li></ul><ul><li>personal </li></ul>
  20. 20. how to set up a Facebook Page. contact info- include other social media networks and personal website picture- professional image or Independent Reliv Distributor logo
  21. 21. how to use a Facebook Page. <ul><li>reuse content from, Reliv Facebook Page, etc. </li></ul><ul><li>interact with customers </li></ul><ul><li>promote blog posts, videos </li></ul><ul><li>use Events application </li></ul><ul><li>interact with fans </li></ul>
  22. 22. facebook dos & don’ts <ul><li>do: </li></ul><ul><li>be an Independent Reliv Distributor </li></ul><ul><li>share photos, video, blog pots </li></ul><ul><li>reuse content </li></ul><ul><li>interact with fans </li></ul><ul><li>be positive! </li></ul><ul><li>don’t: </li></ul><ul><li>use Reliv International, Inc. trademarks </li></ul><ul><li>share the same content over and over </li></ul><ul><li>be a bullhorn (repeat sales messages over and over) </li></ul><ul><li>ignore questions or complaints </li></ul>
  23. 23. personal websites <ul><li>easy to update, no programming experience needed </li></ul><ul><li>customizable for your own needs </li></ul><ul><li>credibility of domain name </li></ul><ul><li>complete database of Reliv stories </li></ul><ul><li>support </li></ul>
  24. 24. personal websites learn more on Reliv U: Personal Website Webinar
  25. 25. compliance <ul><li>Policies and Procedures document </li></ul><ul><li>Reliv trademarks </li></ul><ul><li>Reliv copyright </li></ul><ul><li>profile photos </li></ul><ul><li>profile and account names </li></ul><ul><li>claims </li></ul><ul><li>approval process </li></ul><ul><li>content library </li></ul><ul><li>send materials to [email_address] for approval </li></ul>
  26. 26. connect with Reliv online!