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Im74 course webinar_(m4) idea assessment


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PowerPoint used at the IM74 Webinar on idea assessment

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Im74 course webinar_(m4) idea assessment

  1. 1. Idea Assessment Webinar (module 4) #im74
  2. 2. Agenda for Webinar • Article summary • Discussions • Wrap up / Next step
  3. 3. “Order” of papers 1. Hart et al (2003). Industrial companies’ evaluation criteria in new product development gates. Journal of Product Innovation Management 2. Eling et al (2014). Using Intuition in Fuzzy Front‐End Decision‐Making: A Conceptual Framework. Journal of Product Innovation Management 3. Magnusson, P. R., Netz, J., & Wästlund, E. (2014). Exploring holistic intuitive idea screening in the light of formal criteria. Technovation 4. Magnusson, P. R., Wästlund, E., & Netz, J. (2016). Exploring users’ appropriateness as a proxy for experts when screening new product/service ideas. Journal of Product Innovation Management
  4. 4. Article summary
  5. 5. 1. Hart et al. 2003
  6. 6. Eling et al 2014
  7. 7. Magnusson, Netz and Wästlund 2014
  8. 8. Magnusson, Wästlund and Netz 2014
  9. 9. 1. How does your organization assess/screen ideas? 2. What challenges have you experienced when screening ideas? Discussion
  10. 10. Wrap up / Next step Screen ideas: Read through all the ideas that are submitted, and screen at least 10 ideas. Blog post: Write a blog post about your experiences from screening ideas (you may reference the videos and articles in the module). You can for example describe how you worked when you screen your ideas during this module, or how your firm/organization works with idea screening. The post should be uploaded before the Tweetchat 9th May (12.30 CET) and contain a maximum 500 words.
  11. 11. Questions?
  12. 12. CTF, Service Research Center at Karlstad University