Making Sense of Service Logic #mssl70 course introduction
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Slides from the course introduction webinar on September, 1, 2016 of the course Making Sense of Service Logic.
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Making Sense of Service Logic #mssl70 course introduction
- 1. Making Sense of Service Logic #mssl70 Course introduction webinar
- 2. Agenda for webinar Welcome to the course and CTF Introductions and expectations About the course Blog and Twitter Adobe connect Next steps
- 3. CTF, Service Research Center at Karlstad University
- 4. Facts & figures • Established in 1986 • Excellent group at Karlstad University • Involved in research, undergraduate and graduate education in cooperation with companies and other organizations • Over 50 researchers and Ph D students in business administration, working life science, sociology, economics, psychology and sociology of religion • International visiting professors
- 5. Research CTF's efforts to develop groundbreaking theoretical knowledge has resulted in multidisciplinary research themes: Service Management, Service Innovation and Service Experience. Based on these themes we now develop a crosscutting theme on Transformative Service Research.
- 6. Examples of Academic Cooperation • BI, Norwegian School of Management, Norway • Hanken School of Economics, Finland • MIT, Forskarskolan Management och IT, Sweden • NHH, Norwegian School of Economics and Business Administration • NUS, National University of Singapore, Singapore • University of Maryland, Robert H. Smith School of Business, USA • W. P. Carey School of Business at Arizona State University, USA • Warwick Business School, University of Warwick, UK
- 7. Example of research partners • Ericsson • IKEA • Nobina • Landstinget i Värmland • SL • Trafikverket • Volvo • Valmet • ICA • Löfbergs • Region Värmland • Skatteverket • Försäkringskassan • Telia • SP, Sveriges tekniska forskningsinstitut • Västtrafik
- 8. ctf.kau.se
- 9. Introductions and expectations • From which city do you participate today? • What do you work with?
- 10. Making Sense of Service Logic Purpose The course aims to convey the new mindset of service logic, using a series of practical examples from various industries and sectors and by introducing key theories and concepts.
- 11. 1 • Getting ready for open networked learning 2 • Introducing the service logic 3 • Value in exchange, co-creation and in-use 4 • Resource integration 5 • Customer experience 6 • Servitization 7 • Service logic in the public sector 8 • Project work Making Sense of Service Logic
- 12. • Each module consists of: – 1 reflective blog post per module – 1 webinar • 1 project work (Itslearning) • Adobe connect • All of the connected blogs • Twitter?! Learning activities and plattforms
- 13. Examinations Only for officially admitted participants • 1 written project work • 1 blog posts per module 1-7 • A minimum of 3 comments per module 1-7 on other participants blog posts • Active participation in final presentation
- 14. Getting ready for open networked learning ACTIVITIES FOR ALL LEARNERS 1. Set up and connect your blog 2. Write an introduction 3. Read other blog posts and say hi 4. Create a Twitter account PARTICIPANTS OF THE CREDIT BEARING COURSE 5. Retrieve your student account 6. Register for the course under “My Page”
- 15. Expectations • Your motivation • Social media background • Particular module / other topics of interest • Expectations on the course • ”Academic” background
Editor's Notes
- CTF's efforts to develop groundbreaking theoretical knowledge has resulted in multidisciplinary research themes: Service Management, Service Innovation and Service Experience. Based on these themes we now develop a crosscutting theme on Transformative Service Research.