Paper presentation at IIEMCA2015 in Kolding, Denmark.

1. Doing public transport:
Multimodality in multimodal settings
Per Echeverri & Jörg Pareigis
@joergelp
www.slideshare.net/joergelp

2. Study design
• Microethnographic
approach
• Think aloud
• Entire travel chain
• Two fixed destinations
• 20 participants
Super user <-> Car lover
20 <-> 76 years
Per Echeverri & Jörg Pareigis

3. Per Echeverri & Jörg Pareigis
Super user
Unsure how to
reach destination

4. Results
Per Echeverri & Jörg Pareigis
Two practices:
Navigating
Ticketing

5. Results
Per Echeverri & Jörg Pareigis
Three resource integration activities
Identifying
Sense-making
Using
Searching for resources as well as
understanding persons or objects in the
service environment as resources.
The process of giving meaning to and
comprehending the resources previously
identified.
The process of using and integrating
resources previously identified and made
sense of in various practices.

6. Results
Per Echeverri & Jörg Pareigis

7. Per Echeverri & Jörg Pareigis
Sense-making

8. Per Echeverri & Jörg Pareigis
Identifying
Sense-making
Using

9. A longer ISU episode
Per Echeverri & Jörg Pareigis
I
S
U

10. Per Echeverri & Jörg Pareigis
Identifying
Sense-making
Using

11. A very short ISU episode
Per Echeverri & Jörg Pareigis
Identifying Sense-making Using

12. Results and question
Per Echeverri & Jörg Pareigis
Dozens of
hours of films
available
What to focus
on?

13. Thank you!
Per Echeverri & Jörg Pareigis
bit.ly/joergelp-thesis
bit.ly/joergelp-googlescholar
@joergelp
jorg.pareigis@kau.se