TOCA Sports was founded in 2003 and offers sports match analysis software and services. It uses Facebook, Twitter and Pinterest to market itself on social media. The document recommends that TOCA Sports post more on Facebook, acquire more likes and followers by sharing interesting content, and generate more website traffic through social media to get new clients. It also suggests efficiently using monitoring and analytics tools over the next 6 weeks to maximize traffic.

1. TOCA SPORTS

2. Introduction
•TOCA Sports was founded in 2003 by Robert
Carroll
•It is a sports technology company that offers a
wide range of match analysis software which gives
clients detailed feedback of their performance
during training or a match.
•TOCA Sports sells these products but also offers
them as a service.
•We chose the social media sights
Facebook, Twitter and Pinterest to represent
TOCA Sports

3. Facebook
Social Media
Accounts
Twitter
Pinterest

4. Analytical Tools Used
•Crowd Booster- measures and optimises social
media marketing
•Boss Metrics- measures how social media sites
are performing
•Facebook Analytics-provides facebook users
with metrics around their content
•Google Analytics-gives insights into how visitors
use a particular social media site
•YouTube Analytics-shows what an audience does
and doesn’t like

5. Recommendations
• Post more statuses on Facebook, as there has only
been four posts on the page since its creation in
2010
• Acquire more facebook ‘likes’ and twitter followers
through posting interesting content in the form of
videos, pictures etc.
• Generate more traffic to their official website
through mentions, tags, and links and therefore get
more customers

6. In the next 6 weeks...
• Use monitoring(Hootsuite) and analytical tools
(Google Keywords) as efficiently as possible to
help generate maximum traffic and therefore
increase the likelihood of gaining Toca Sports
new clients.
• Increase our Twitter and Facebook reach by
getting the Toca sports name in the right
places i.e. Irish Rugby Twitter page.