6. Hi INTERACTIVE / APAN 6
Most people believe that User Experience is only
looking for the best solution for their users - but it
is not. UX defines the problem that needs to be
solved (why) , for who that problem needs to be
solved (who) and the way how to resolve it (how).
Whitney Hess
7. Hi INTERACTIVE / APAN 7
Go to a competitor's website
after a bad experience in mobile.
Believe that the mobile version
needs to be as good (or even
better) as the desktop version.
41%88%
8. Hi INTERACTIVE / APAN 8
80%
of mobile customers will leave
your website if they have to
wait 3 seconds for the page to
load.
of users say that they are less
likely to return to a website
after a negative user
experience.
57%
20. Hi INTERACTIVE / APAN 20
Usability UX
Making a task easy & intuitive
Minimizing steps & removing
roadblocks
What users do… How they do it…
Making a task meaningful and
valuable
Creating emotional connection
What users feel…
21. Hi INTERACTIVE / APAN 21
Usability UX
Making a task easy & intuitive
Minimizing steps & removing
roadblocks
What users do… How they do it…
Making a task meaningful and
valuable
Creating emotional connection
What users feel…
22. Hi INTERACTIVE / APAN 22
Time changes,
People Change,
New needs arise.
31. Hi INTERACTIVE / APAN 31
Average ROI of usability
redesign is
83%
Every $1 invested in
ease of use returns
between
$10 / 100
Up to 41% less
abandonment rates than
poorly designed sites.
Nielsen Norman Group, 2008 IBM Forrester Best Practices in
User Experience Design, 2009.
32. Hi INTERACTIVE / APAN 32
If you think good
design is expensive,
you should look at the
cost of bad design.
Dr. Ralf Speth, CEO Jaguar
