1. JOHN MULROY PROFESSIONAL EXPERIENCE
ENERGY CONSULTING 1978-1985
 Directed Weatherization and Fuel Assistance energy programs for Middlesex
County, New Jersey
 Managed alternative energy, energy conservation and management consulting
projects for highly regarded Boston based energy consulting firm
 Conducted marketing and sales for consulting firm
 RFP projects awarded include Federal and State contracts for Mass Bay Transit
Authority (MBTA) Energy Contingency Plan, FEMA Disaster Recovery
Assistance Program, and Schools & Hospitals Program

2. MARKETING INFORMATION SERVICES
1985-1996
 Managed and secured Fortune 500 marketing programs for Donnelley
Marketing Information Services (DMIS), a Dun & Bradstreet company
 Services include market research, market segmentation, Geographic
Information System (GIS), site modeling, customer analytics, marketing
information system
 Developed vertical markets including utilities and telecom, developed and
implemented marketing plans
 Grew East Coast utility practice to $2.5 million, per year
 Managed and secured Blockbuster Entertainment, one of largest retail
client’s including site modeling, customer segmentation and market
research services

3. TARGET, DIRECT & DATABASE MARKETING
1996-2002
 Provided targeted prospect mailings, marketing databases and customer
analytics through Metromail, Marketing Information & Technology
(MITI), and ProResponse
 Services include direct marketing, list & hygiene services, customer
profiles, modeling, analytics, marketing databases
 Managed and secured Fortune 1000 accounts to retail, financial, catalog and
automotives industries
 Initiated and managed auto marketing databases including agency quality
printing, measurable marketing campaigns and digital marketing material

4. MARKETING FINANCIAL SERVICES
2002-2006
 Secured insurance, health, Series 6 and Series 66 licenses for
Registered Rep
 Conducted marketing and sales including Federal and State RFP’s
 Conducted regular marketing programs including targeted mailings ,
seminar marketing to specific age brackets
 Companies all highly AM Best rated including Manulife, ING, Allianz

5. MARKETING TELECOMMUNICATIONS
2007-2008
 Marketed WIMAX high speed Internet Service and business
telecommunications system
 Services include Voice Over Internet Protocol (VOIP), Internet Service Provider,
(ISP), Voice & Data Services
 Worked with Customer & Prospect Marketing System, NetSuite and Basha
System, customized for telecom email marketing applications
 Conducted email marketing programs, direct mail programs and telemarketing
services

6. MARKETING CONSULTING,
JM MARKETING ASSOCIATES
2009
 Develop marketing plans for companies seeking ways to achieve
marketing success including SWOT (strength, weakness,
opportunities, & threats) analysis
 Review current marketing initiatives and identify marketing strengths
and weaknesses
 Identify marketing activities that will provide a sales boost or meet
companies marketing goals and objectives
 Identify marketing initiatives providing most effective ROI including
strategic partnerships, marketing alliances, product enhancements and
tactical marketing initiatives