John Mulroy has over 40 years of experience in energy consulting, marketing information services, direct and database marketing, marketing financial services, marketing telecommunications, and marketing consulting. He has managed various projects and programs, growing client bases and securing contracts. Throughout his career, he has developed marketing plans, conducted market research, and implemented targeted marketing initiatives for Fortune 500 companies and other organizations.

1. JOHN MULROY PROFESSIONAL EXPERIENCE
ENERGY CONSULTING 1978-1985
 Directed Weatherization and Fuel Assistance energy programs for Middlesex
County, New Jersey
 Managed alternative energy, energy conservation, and management consulting
projects for highly regarded Boston based energy consulting firm
 Conducted marketing and sales for consulting firm
 RFP projects awarded include Federal and State contracts for Mass Bay Transit
Authority (MBTA) Energy Contingency Plan & FEMA Disaster Recovery
Assistance Program

2. MARKETING INFORMATION SERVICES
1985-1996
 Managed and secured Fortune 500 marketing programs for Donnelley
Marketing Information Services (DMIS), a Dun & Bradstreet company
 Services include market research, market segmentation, site
modeling, GIS, customer analytics, marketing information system
 Developed vertical markets and implemented marketing plans
 Grew utility practice to $2.5 million, per year
 Managed and secured Blockbuster Entertainment, largest retail client

3. TARGET, DIRECT & DATABASE MARKETING
1996-2002
 Provided targeted mailings and marketing databases through
Metromail, Marketing Information & Technology (MITI), and ProResponse
 Services include direct marketing, list & hygiene services, customer
profiles, modeling, analytics, marketing databases
 Managed and secured Fortune 1000 accounts to retail, financial, catalog and
automotives industries
 Initiated and managed auto marketing databases including agency quality
printing, measurable marketing campaigns and digital marketing material

4. MARKETING FINANCIAL SERVICES
2002-2006
 Secured insurance, health, Series 6 and Series 66 licenses for
Registered Rep
 Conducted marketing and sales including Federal and State RFP’s
 Conducted regular marketing programs including targeted mailings
, and seminars to specific age brackets
 Companies all highly rated AM Best including Manulife, ING, Allianz

5. MARKETING TELECOMMUNICATIONS
2007-2008
 Marketed WIMAX high speed Internet Service and business
telecommunications system
 Services include Voice Over Internet Protocol (VOIP), Internet Service
Provider, (ISP), Voice & Data Services
 Worked with Customer Marketing System, NetSuite and Basha
System, customized for telecom email marketing applications
 Companies secured include colleges, hotels, marketing and advertising firms

6. MARKETING CONSULTING, JEM ASSOCIATES
2009
 Develop marketing plans for companies seeking ways to achieve
marketing success
 Review current marketing initiatives and identify marketing strengths
and weaknesses
 Identify marketing activities that will provide a boost in sales or meet
companies marketing goals and objectives
 Identify marketing initiatives providing most effective ROI including
strategic partnerships and marketing alliances