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User Behaviour Transformation From ideas to results Rev: 20110503 Lissabon,  Conference “Smart Cities-State of the art and new opportunities for SMEs” ,[object Object],[object Object]
Presentation agenda, UBT results ,[object Object],[object Object],[object Object]
Background SAVE-ENERGY 200903-201109, CIP
5 Pilots
UBT: The sub-conscious questions related to energy saving behaviour Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour?
Answering the questions requires… and Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour? Motivation Education
[object Object],Prompt Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour? Motivation Education
User Engagement Methodology
UBT implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Remember: Education-Motivation-Prompted!!!
Manchester Pilot Implementation User Behaviour Transformation Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results (draft) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results (draft), savings Location UBT Tools Results Manchester Catering RTI Quarterly formal meetings Suggestions box Frequent informal meetings Savings 5-10% Luleå  RTI Monthly analysis LL meetings + discussions Media Savings 15-25% average for last 6 month Energy awareness x% Lisbon RTI Applets-pop up information Smart plugs for home usage Workshops 13% saved during week-ends 15% of users are now more energy aware
Results, savings #2 Location UBT Tools Results Leiden RTI Weekly e-mails Questionnaires Helsinki No reply
Results (draft) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results (draft) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Power of fun... http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded
Thank you! CDT: Arne Gylling

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SAVE ENERGY - User Behaviour Transformation: From ideas to results

  • 1.
  • 2.
  • 5. UBT: The sub-conscious questions related to energy saving behaviour Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour?
  • 6. Answering the questions requires… and Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour? Motivation Education
  • 7.
  • 9.
  • 10.
  • 11.
  • 12. Results (draft), savings Location UBT Tools Results Manchester Catering RTI Quarterly formal meetings Suggestions box Frequent informal meetings Savings 5-10% Luleå RTI Monthly analysis LL meetings + discussions Media Savings 15-25% average for last 6 month Energy awareness x% Lisbon RTI Applets-pop up information Smart plugs for home usage Workshops 13% saved during week-ends 15% of users are now more energy aware
  • 13. Results, savings #2 Location UBT Tools Results Leiden RTI Weekly e-mails Questionnaires Helsinki No reply
  • 14.
  • 15.
  • 16. Power of fun... http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded
  • 17. Thank you! CDT: Arne Gylling