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A U T O T A S K   A C A D E M Y




                                   EAST
Growing Your Business into New Markets in 2011
Croissance de Votre Entreprise dans de Nouveaux
Marchés en 2011
                                                   PRESENTER:
                                                   Jay McBain
                                                   Senior Vice President
                                                   Strategy and Market
                                                   Development
                                                   Autotask Corporation
                                                   jmcbain@autotask.com
A U T O T A S K   A C A D E M Y



Planning for Growth | 5 Steps

 Strategic                                       Adjacent
 Framework                                       Opportunities


                                                   Market
Develop                                            Sizing
Partnerships
                                         Understanding the
                                         Ecosystem
A U T O T A S K   A C A D E M Y



Myth #1 | It is ALL about the Services

                                           Don't Know/Unsure
                         Other Services
                                                  4.5%
                             5.5%
                                                                      Consulting
      Managed Services                                                  28.2%
           8.6%

  Technical Services
       11.7%




                              Hardware                                Software
                               20.4%                                   21.1%
A U T O T A S K   A C A D E M Y



Myth #1 | It is ALL about the Services




BALANCE
A U T O T A S K   A C A D E M Y



Myth #2 | It is ALL about the Cloud

                        % of 2009 Actual Budget         % of 2012 Anticipated Budget
60%
        52.8%
50%
                42.1%
40%

30%
                                                                                            21.3%
                                 19.2% 19.2%                        17.5%
20%                                                        15.6%
                                                                                   12.3%
10%

 0%
      On-premise Product       On-premise Hosted        Off-premise Hosted             Pure Cloud
           Purchase
A U T O T A S K   A C A D E M Y



Myth #2 | It is ALL about the Cloud



DELIVERING WHAT
IS BEST FOR YOUR
CUSTOMER
A U T O T A S K   A C A D E M Y



Strategic Framework | Let’s Get Started



   12 Ways to
   Grow Your
    Business
A U T O T A S K   A C A D E M Y




                            Business Planning


 Offering                             Geography                                 Customer
                           Route to                    Industry
Mix & Value                Market                      Verticals                 Buying
Proposition                                                                     Behavior
                                                                    Product
                Segment         Your Business                      or Service
                                                                    Verticals


                                                                      Pricing
              Competitor                                             & Promo
                SWOT                                                 Strategy
                                                                                  Sales
 Capacity           Credit &                               Acquisition          Coverage &
                   Financials                                                    Marketing
 Planning
                                  Demo-                                         Enablement
                                               Community
                                 graphics


                   Measurements and Metrics
A U T O T A S K   A C A D E M Y




1. GEOGRAPHY
A U T O T A S K                A C A D E M Y




2. INDUSTRY VERTICALS
               Increase             Decrease                        Stay the Same               Unsure
         Healthcare                        45.5%                    3.8%                40.4%      10.3%


      Financial Svcs               33.1%                  5.5%                      51.0%          10.3%


     Manufacturers                28.6%             4.1%                       55.1%              12.2%


          Education           26.6%                5.0%                        55.4%              12.9%


               Retail        25.0%                6.1%                        54.5%              14.4%


   Communications            24.4%               3.1%                         60.3%               12.2%


 Telco Svc Providers         23.9%           2.7%                          58.4%                 15.0%


       Federal Govt          23.8%                7.7%                         55.4%              13.1%


      Digital Home          22.1%           4.1%                           61.5%                  12.3%


   State/Local Govt         21.8%                10.5%                          56.4%              11.3%


            Utilities      17.9%          5.4%                         59.8%                     17.0%


     Transportation       16.0%     2.8%                              64.2%                      17.0%


       Construction       15.2%           13.6%                             56.8%                14.4%


        Automotive        15.1%     4.0%                               67.5%                      13.5%
A U T O T A S K     A C A D E M Y




3. PRODUCT VERTICALS
                                              CLOUD                                  “CONVERGENCE”
  PC/Server             Mobility
  Sales                 Solutions             Consumer
                                              Electronics    POS
                                                             Data Capture
           Break/Fix
                                                                                    Hosting
           Services                                                                              Digital
                                              Cloud            Disaster                          Signage
                   Consulting                 Computing        Recovery                                     Inventory
                   Services                                                      Document      Business     RFID, Bar Code
                                                                PC/Server        Imaging       Applications
                                                                                                                         Home
                Infrastructure          Virtualization          Custom Builder                                 Training Automation
                Implementation                                                                     Pro A/V     Education
                                                                                    Managed        Video
                                                      Unified        Managed        Print
      Networking                                      Communications Services                                  Security
                            Security                  VoIP                                          Green IT   Video Surveillance
      Wireless
                            Data Protection                                         Custom
                                                            Telecommunications      Software
               Backup/Recovery      Internet
               Services             Solutions &
                                    Development
              Storage
              Sales

# of
Partners      70,000                50,000                          30,000                     10,000              1,000
A U T O T A S K   A C A D E M Y




4. PRICING & PROMO
A U T O T A S K   A C A D E M Y




5. ACQUISITION
A U T O T A S K   A C A D E M Y




6. COMMUNITY
A U T O T A S K   A C A D E M Y




7. DEMOGRAPHICS
A U T O T A S K   A C A D E M Y




8. CREDIT & FINANCIALS
A U T O T A S K   A C A D E M Y




9. COMPETITOR SWOT
A U T O T A S K   A C A D E M Y




10. SEGMENT
A U T O T A S K   A C A D E M Y




11. ROUTES TO MARKET
A U T O T A S K   A C A D E M Y




12. VISIBILITY
A U T O T A S K   A C A D E M Y




BUILDING A FOUNDATION
A U T O T A S K   A C A D E M Y




                MSP Mentor 250
Channel Chief   MSP Mentor 100                       TOP 150
– Bob Godgart
A U T O T A S K   A C A D E M Y



AUTOTASK PREPARES YOUR
 BUSINESS FOR GROWTH
1. Cash flow predictability

2. Consistent client service levels, managed expectations

3. Efficient use of staff and increased utilization

4. Expanded service offerings

5. Cost reduction

6. Increased profitability
Thank You!
                 A U T O T A S K   A C A D E M Y




CONTACT INFO:

    Jay McBain
    Senior Vice President
    Strategy and Market
    Development
    Autotask Corporation
    jmcbain@autotask.com
    518-720-3500 x1363

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Growing Your Business - Autotask ChannelNext

  • 1. A U T O T A S K A C A D E M Y EAST Growing Your Business into New Markets in 2011 Croissance de Votre Entreprise dans de Nouveaux Marchés en 2011 PRESENTER: Jay McBain Senior Vice President Strategy and Market Development Autotask Corporation jmcbain@autotask.com
  • 2. A U T O T A S K A C A D E M Y Planning for Growth | 5 Steps Strategic Adjacent Framework Opportunities Market Develop Sizing Partnerships Understanding the Ecosystem
  • 3. A U T O T A S K A C A D E M Y Myth #1 | It is ALL about the Services Don't Know/Unsure Other Services 4.5% 5.5% Consulting Managed Services 28.2% 8.6% Technical Services 11.7% Hardware Software 20.4% 21.1%
  • 4. A U T O T A S K A C A D E M Y Myth #1 | It is ALL about the Services BALANCE
  • 5. A U T O T A S K A C A D E M Y Myth #2 | It is ALL about the Cloud % of 2009 Actual Budget % of 2012 Anticipated Budget 60% 52.8% 50% 42.1% 40% 30% 21.3% 19.2% 19.2% 17.5% 20% 15.6% 12.3% 10% 0% On-premise Product On-premise Hosted Off-premise Hosted Pure Cloud Purchase
  • 6. A U T O T A S K A C A D E M Y Myth #2 | It is ALL about the Cloud DELIVERING WHAT IS BEST FOR YOUR CUSTOMER
  • 7. A U T O T A S K A C A D E M Y Strategic Framework | Let’s Get Started 12 Ways to Grow Your Business
  • 8. A U T O T A S K A C A D E M Y Business Planning Offering Geography Customer Route to Industry Mix & Value Market Verticals Buying Proposition Behavior Product Segment Your Business or Service Verticals Pricing Competitor & Promo SWOT Strategy Sales Capacity Credit & Acquisition Coverage & Financials Marketing Planning Demo- Enablement Community graphics Measurements and Metrics
  • 9. A U T O T A S K A C A D E M Y 1. GEOGRAPHY
  • 10. A U T O T A S K A C A D E M Y 2. INDUSTRY VERTICALS Increase Decrease Stay the Same Unsure Healthcare 45.5% 3.8% 40.4% 10.3% Financial Svcs 33.1% 5.5% 51.0% 10.3% Manufacturers 28.6% 4.1% 55.1% 12.2% Education 26.6% 5.0% 55.4% 12.9% Retail 25.0% 6.1% 54.5% 14.4% Communications 24.4% 3.1% 60.3% 12.2% Telco Svc Providers 23.9% 2.7% 58.4% 15.0% Federal Govt 23.8% 7.7% 55.4% 13.1% Digital Home 22.1% 4.1% 61.5% 12.3% State/Local Govt 21.8% 10.5% 56.4% 11.3% Utilities 17.9% 5.4% 59.8% 17.0% Transportation 16.0% 2.8% 64.2% 17.0% Construction 15.2% 13.6% 56.8% 14.4% Automotive 15.1% 4.0% 67.5% 13.5%
  • 11. A U T O T A S K A C A D E M Y 3. PRODUCT VERTICALS CLOUD “CONVERGENCE” PC/Server Mobility Sales Solutions Consumer Electronics POS Data Capture Break/Fix Hosting Services Digital Cloud Disaster Signage Consulting Computing Recovery Inventory Services Document Business RFID, Bar Code PC/Server Imaging Applications Home Infrastructure Virtualization Custom Builder Training Automation Implementation Pro A/V Education Managed Video Unified Managed Print Networking Communications Services Security Security VoIP Green IT Video Surveillance Wireless Data Protection Custom Telecommunications Software Backup/Recovery Internet Services Solutions & Development Storage Sales # of Partners 70,000 50,000 30,000 10,000 1,000
  • 12. A U T O T A S K A C A D E M Y 4. PRICING & PROMO
  • 13. A U T O T A S K A C A D E M Y 5. ACQUISITION
  • 14. A U T O T A S K A C A D E M Y 6. COMMUNITY
  • 15. A U T O T A S K A C A D E M Y 7. DEMOGRAPHICS
  • 16. A U T O T A S K A C A D E M Y 8. CREDIT & FINANCIALS
  • 17. A U T O T A S K A C A D E M Y 9. COMPETITOR SWOT
  • 18. A U T O T A S K A C A D E M Y 10. SEGMENT
  • 19. A U T O T A S K A C A D E M Y 11. ROUTES TO MARKET
  • 20. A U T O T A S K A C A D E M Y 12. VISIBILITY
  • 21. A U T O T A S K A C A D E M Y BUILDING A FOUNDATION
  • 22. A U T O T A S K A C A D E M Y MSP Mentor 250 Channel Chief MSP Mentor 100 TOP 150 – Bob Godgart
  • 23. A U T O T A S K A C A D E M Y AUTOTASK PREPARES YOUR BUSINESS FOR GROWTH 1. Cash flow predictability 2. Consistent client service levels, managed expectations 3. Efficient use of staff and increased utilization 4. Expanded service offerings 5. Cost reduction 6. Increased profitability
  • 24. Thank You! A U T O T A S K A C A D E M Y CONTACT INFO: Jay McBain Senior Vice President Strategy and Market Development Autotask Corporation jmcbain@autotask.com 518-720-3500 x1363

Editor's Notes

  1. Anthony will do the count down as we head to the start of the webinar, then introduce me just before the start.Thanks Anthony for getting us to the start of this excellent webinar titled, ‘Running Your Business with Management Dashboard’s.Good afternoon, my name is Len DiCostanzo, SVP and Dean of Autotask Academy. Autotask Academy is happy to be bringing this educational webinar to our customers and invited special guests today. Our goal at the Academy is to provide education and best practice guidance to our growing customer and user base on how to best implement and continue to use Autotask to automate and optimize business operations. We also strive to deliver top level business education that parallels and augments the strengths of our product set. This webinar will provide information on how you can utilize management dashboards in to run your business better. Armed with the knowledge you gain from the dashboards, you can see where to apply your focus and grow your business and be more profitable. So, let’s get going…
  2. I wanted to provide a brief overview of Autotask Corporation before jumping into our topic today.AT was founded in 2001 as one of the 1st SaaS companies, bringing Autotask to market to help you run your IT business. Better. Since then, AT has grown to 30,000+ users, 3,200 plus customers in 42 countries. Our 170 or so employees are located in the US, Europe, Beijing and India. Our corporate headquarters is located here in the Albany Capital District, where we have been voted as one of the best places to work for 6 straight years. Having moved my family from Staten Island, NY to work with the great people here, I can tell you that is no lie.As a SaaS company, uptime is key to our existence and last year our 99.999%, 5 9’s uptime was pretty incredible. Especially considering we roll out a major release to our software every 6-8 weeks. We are investing 50% of every dollar we earn back into the product to make that happen. This continual improvement of our product is what excites lots of our customers. As the number one IT Business Management Platform, we have been voted best software product by COMPTia and Business Solutions magazine, as well as being selected as one of the best channel vendors in the industry.As we roll through 2010, we continue to educate the market and our customers, and share our story. This year we will do over 180 events, and through Autotask Academy, we touch thousands more as we look to further the growth of the IT channel.When you work with Autotask, you are working with a trusted advisor who will work to ensure your success.
  3. www.managedservicesblueprint.com/lennyYou Pay Only 6 Payments Of $497 The Million-DollarManaged Services Marketing Blueprint