10. How have changes in technology
enabled changes in marketing
processes?
TECHNOLOGY
PROCESSES
WEB
1.0
WEB
MARKETING
SOCIAL
WEB
2.0
MARKETING
11. How do organizations
effectively use technology in
their marketing processes to
find and engage their
customers?
PROCESSES
CUSTOMERS
WEB
MARKETING
FIND
SOCIAL
MARKETING
ENGAGE
39. To survive and thrive in social marketing, you
need to…
Accept that consumers are
now empowered to act as
social beings
Transform your marketing
processes to social processes
which engage your employees and
customers
40. EFFECTIVE
WEB
EFFECTIVE
SOCIAL
MARKETING
MARKETING
Measure Listen
Target Converse
Optimize Engage
62. Used
in
the
creation
of
this
presentation
Chris
Dellarocas
http://www.slideshare.net/tournesol67/its-‐not-‐
about-‐being-‐on-‐social-‐its-‐about-‐being-‐social?
from=ss_embed
Eric
Reiss
http://theleanstartup.com/principles