Xiv 4Q13

4Q 2013 IBM XIV Storage System
IBM XIV Storage System R3.4/11.4
Announce: October 8, 2013 + November 19, 2013 update
GA: November 15, 2013
Scale securely and flexibly in the cloud
4Q 2013 XIV Launch Highlights
© 2013 IBM Corporation

4Q 2013 IBM XIV Storage System4Q 2013 IBM XIV Storage System
Introducing: IBM XIV Storage System R3.4/11.4
Scale securely and flexibly in the cloud
What’s New:
• Secure your data with industry-standard nonnon--disruptive datadisruptive data--atat--rest encryptionrest encryption
• KMIP support; separate key management by IBM Tivoli Key Lifecycle Manager
• Hot-encrypt in minutes with no performance impact
• Accelerate cloud deployment with OpenStackOpenStack Havana, XIV RESTful API, IBM
SmartCloud® Storage Access, and the new IBM Storage Integration Server (VMware)
11.4
• Scale data protection with IBM HyperIBM Hyper--Scale ConsistencyScale Consistency
• Coordinated concurrently-consistent snapshots over multiple XIV systems
• Deliver superb Microsoft Exchange 2013 performance as per top ESRPtop ESRP results
• XIV does it again – Get it hereGet it here
• Get more from your investment and great data economics with: fortified 800 GB
flash caching (optional) for your 4TB XIV systems, VMware ESXi 5.5 and Windows
2012 R2 space reclamation support; and the use of new offline initialization to quick-
start synchronous mirroring
Learn More: ibm.com/xiv
IBM Hyper-Scale
Consistency
IBM Hyper-Scale
Consistency
IBM Hyper-Scale
Consistency

IBM Statement of Direction
Coming soon:Coming soon: XIV MultiXIV Multi--tenancytenancy
“IBM intends to offer multi-tenancy support in XIV systems.”
“Multi-tenancy is designed to help cloud and managed services
providers accommodate customer requirements through features such
as tenant-specific access authorization and quality of service.”*
11.4
XIV Multi-tenancy = More data security for cloud
Delegate administration
Protect storage domains from errors
Easier tracking and reporting
Cloud service providers: Address your clients’ security requirements
XIV Multi-tenancy = More data security for cloud
Delegate administration
Protect storage domains from errors
Easier tracking and reporting
Cloud service providers: Address your clients’ security requirements
3
*All information to be released represents the current IBM intent, is subject to change or
withdrawal, and represents only goals and objectives.

4Q 2013 Launch Highlights: XIV Storage System
Secure and flexible scaling in the cloud
IBM Hyper-Scale Consistency
OpenStack, RESTful API,
SmartCloud Storage Access, IBM
Storage Integration Server
Data at rest encryption
Scaled data protection and
agility across the cloud
Extending cloud management
and automation solutions
Secured data in the cloud
Seamless scaling and for cloud and large deployments
Cloud
ready
11.4
Secured data in the cloud
Only Tier-1 4TB system to deliver
high performance without tuning
Stretch those TBs
High performance, availability and utilization -- ALWAYS tuning-free
Data
ready
Top results for Exchange 2013
Space reclamation: VMware,
Windows 2012 R2,
synch asynch

XIV – Just Keeps Getting Better
XIV Gen3
#1 ESRP for
Microsoft 2010
SSD Caching
Cross-gen mirrors
Mobile Dashboard
for iPhone
4.5x faster flash cache
10 Gb iSCSI
16% less energy
IBM XIV Storage System
1Q 20131Q 20123Q 2011
Data-at-rest encryption
Hyper-Scale Consistency
RESTful; OpenStack Havana
VMware/MS 2012 R2
space reclamation
Top ESRP - Exchange 2013
800 GB Flash cache (4TB)
4Q 2013
11.4
3TB HDDs
Mobile Dashboard
for iPad
SPC-2/E: XIV #1 in
price-performance
IBM Hyper-Scale
Manager
OpenStack
Mobile Dashboard
update
400 GB Flash cache
IBM Hyper-Scale
Mobility
4TB HDDs
Windows 2012 UNMAP
Mobile Dashboard
for Android
Windows 2012 space
reclamation
SPC-1
4Q 2011 4Q 2012 2Q 2013
1Q 20131Q 20123Q 2011 4Q 2013

XIV 11.4: A Closer Look
11.4

Fortifying 800 GB Flash Cache for 4 TB Systems
Enjoy top performance amid HDD economics
800 GB flash cache boosts the disk-to-cache ratio, supporting seamless
performance scaling in step with the denser 4 TB systems
Customers can opt for the best fit for their business objectives
– 800 GB flash cache – up to 12 TB per 15-module system (optional)
XIV uniquely brings HDD economics to your doorstep with
tuning-free, world-class price-performance and efficiency!
XIV algorithms enhance the power of commodity flash drives to help deliver
ultra-high cache performance, tuning free, to all system data
Applicable to systems with 4TB HDD only
7
(Pssst: it’s
in the
XIV DNA)

XIV Data-at-Rest Encryption
Protect your data with non-disruptive, high-speed disk encryption
Highlights:
Encrypt any SED-based XIV Gen3
Uses AES 256-bit keys (cited in many compliance guidelines, like HIPAA)
Choose when, and hot-encrypt with no performance impact, in minutes
From 11.4:
XIV Gen3 arrays, of all capacity points, are available with self-encrypting
(SED) hard drives and software-based, encryption-ready flash cache
11.4
Choose when, and hot-encrypt with no performance impact, in minutes
Supports Key Management Interoperability Protocol (KMIP) version 1.0
Manage your external keys with IBM Tivoli Key Lifecycle Manager 2.0.1
– Separate, centralized, simplified key management
8
The XIV advantage:The XIV advantage:
Free to decide when to encrypt
No need for special hardware
No additional licensing
Usable on all drive capacities
GREAT FACT!GREAT FACT!
In extensive IBM testing,
SED drives performed as
well or better than non-
SED drives!

Manageability
• Don’t need to escrow the encryption key to
maintain data recoverability
• Less re-encryption required
Security
• No clear text secrets anywhere on the drive
• We assume the attacker has complete
knowledge of secrets’ design and location
• No cipher text exposure
Encrypt in the Drive using TKLM to manage authentication key
11.4
9
• The drive can self power down after x
authentication attempts
• Protected firmware downloads
End of Life
• Just power down – data is secure
• Extra precaution: overwrite encryption key
Get it
here

Host Workload
Rebuild
Type
Module
Type
Used
Capacity
11.4
2TB
11.3
2TB
11.4
3TB
11.3
3TB
11.4
4TB
11.3
4TB
Encryption No
Encryption
Encryption No
Encryption
Encryption No
Encryption
75% of max
4KB DBO
(27,000 IOPs)
Disk DM 100% 25 26 39 39 52 52
IM 100% 26 26 39 39 52 52
XIV Data-at-Rest Encryption
Proven non-disruptive under demanding testing
New
slide for
19 Nov
10
Module DM 100% 271 265 404 407 555 545
IM 100% 279 269 421 420 546 570
Time in minutes for rebuild
No performance degradation attributed to
enabled encryption

Build Better Clouds with XIV
Now with even greater cloud platform integration and automation
XIV 11.4 brings you:
Latest OpenStack Cinder storage driver support –
Havana release
– Automate storage discovery and provisioning for cloud
XIV is IBM’s primary storage for cloud. XIV delivers
new features for cloud with every release.
11.4
XIV RESTful API
– Maximum flexibility in automating your custom cloud
storage operation
– Delivered through IBM Hyper-Scale Manager
IBM SmartCloud® Storage Access
– Empower end-users with web portal-based self-service
volume provisioning
New IBM Storage Integration Server
– Integrate and automate IBM storage services to targeted
cloud environments.
11

XIV with OpenStack - Customer Success
Leading Internet company builds critical business cloud with XIV
XIV OpenStack customer use case
• Value-add OpenStack integration
• 10Gbe IP SAN support
• One configuration for all workloads
• Limited impact on faults 2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
L
a
t
e
n
c
y
Bare metal
XIV
11.4
• Limited impact on faults 0
2000
50 100 200 500 900
y
Concurrent Users
See the XIV
OpenStack demo
See the OpenStack
testimonial at Edge

Build Better Clouds: XIV RESTful API
What is it? Cloud automation tool
Maximum flexibility in automating your custom cloud
Benefits:
• Management API for automating your cloud
• Integrates XIV natively with your cloud
management software
11.4
What the XIV RESTful API offers:
Agnostic to OS and programming language
Uses http in browser
– Doesn't need a client (like other APIs)
– Every object has a unique identifier (URL)
Uses the following http actions:
– Get (Read)
– Put (Create)
– Delete (Delete)
– Post (Update)
13
• Delivered through IBM Hyper-Scale
Manager
• Offers flexibility to meet needs beyond
standard cloud tools
GREAT FACT!GREAT FACT!
XIV RESTful API is one
of the first on the
market!

Build Better Clouds: XIV and IBM SmartCloud Storage Access R1.2
Web-based self-service provisioning for private clouds
Highlights:
Provision storage in just clicks; store and
access files easily
Define storage classes with different service
profiles
Improve IT efficiency and service quality
Admins
Cloud service
users
Developers &
testers
Empowering with autonomy
11.4
Improve IT efficiency and service quality
Gain visibility with easy monitoring and reporting
on capacity usage
Benefit from charge-back mechanism through
any reporting/accounting/billing application
See the video
Storwize
family
XIV
SONAS
SCSA Instrumentation Layer
Read the brochure

Build Better Clouds: XIV and IBM Storage Integration Server
Simplified ISV integration experience across the IBM storage portfolio
Created upon request by customers
What is IBM Storage Integration Server? Middleware server software
A single point of deployment for delivering a range of IBM storage
integration services to targeted cloud environments
These include: provisioning, automation, and monitoring
Managed by storage administrators
1st release supports VMware:
Updated VMware VASA provider
11.4
Updated VMware VASA provider
New vSphere web client plugin
Benefits
Rapid development of integration services
Out-of-the-box support across IBM Storage
Downloadable at no extra cost
We listen to our customers!

Scalable to multi-PB storage
Future-proof flexibility and investment protection
Delivering on the IBM Hyper-Scale vision
XIV 11.4 delivers scaled data protection
Capacity
Hyper-Scale
Consistency:
• Manage snapshots
across arrays
• Supports large
volumes as a large
constituency group
• Nondisruptive
11.4
Wide spectrum of performance classes
Consistent, predictive performance
Minimal optimization and tuning
Central administration
Security
Consolidated alerts, reporting
Minimal setup
Minimal training
Capacity
16

Scale Data Protection with IBM Hyper-Scale Consistency
Scaled snapshot management in large environments
Enables concurrent snapshots of volumes spread over XIV systems
– Coordinate concurrent snapshots of volumes that are spread across multiple
XIV systems and belong to one application
– Treat volumes beyond one rack as large constituency group
XIV offers seamless, agile scalability through IBM Hyper-
Scale. In 11.4, XIV adds scaled data protection.
11.4
Implement via enhanced command line: start and stop of I/O operations of
entire consistency groups
Enables IT developers, ISVs and IBM partners to develop data protection
solutions, aided by supporting documentation
– GUI coming
Key Hyper-Scale Consistency benefits:
◦ Superb XIV scaleout now scaled data protection
◦ Improved productivity in large environments
◦ Easier growth management
Key Hyper-Scale Consistency benefits:
◦ Superb XIV scaleout now scaled data protection
◦ Improved productivity in large environments
◦ Easier growth management
17

Performance: XIV Does It Again -- Top ESRP results
Now for Microsoft Exchange 2013
XIV once again proves its Exchange performance power.
11.4
Highlights:
Tested on 120,000 mailboxes, 2 GB in size, on XIV Gen3 with
flash caching and at 88% utilization; 24 mailbox servers
Results showed 0.16 IOPS per mailbox
4X faster than the next vendor that tested >10,000 mailboxes
Offers XIV customers a superb Exchange end-user experience
18
Get the 2013
report here
XIV once again proves its Exchange performance power.
And remember: it’s tuning-free.

More Value for Your Investment: More space reclamation
Also: Quick-start synchronous mirroring
Leverage great XIV capacity efficiency even more with VMware space reclamation
Dynamically free up orphaned space; with 11.4, XIV is certified to support:
VMware ESXi 5.5 and Windows Server 2012 R2
Joining: Windows Server 2012, Symantec, RHEL
11.4
Joining: Windows Server 2012, Symantec, RHEL
Reduce thin-provisioning risk
Greater capacity use for greater ROI
19
Quick-start your synchronous mirrors with offline initialization
Locally copies a recent replica onto the slave, creating a faster initial replica of the
Master mirror volume
Greatly minimizes duration of online initialization across WAN lines
Increases operational flexibility
Swap between synchronous and asynchronous mirroring to optimize service levels and
requirements -- while reducing costs
Great Fact: XIV space reclamation, remote mirroring and offline
initialization, like all XIV features, come standard – no extra cost!

Recap: Differentiating value in XIV 11.4
SecuritySecurity Data-at-rest encryption • Non disruptive, in minutes
• Separation of key and data; AES 256-keys
• KMIP 1.0
• Flexible and economical:
• Free to decide when to encrypt
• No special hardware, no extra cost
• Usable on all XIV drive capacities
Cloud &Cloud &
scalabilityscalability
Greater cloud integration
and automation
• XIV is an OpenStack leader; rich integration
• XIV RESTful API – easy cloud automation
11.4
Learn More: ibm.com/xiv
scalabilityscalability and automation • XIV RESTful API – easy cloud automation
• Single point for ISV integrations with IBM
Storage Integration Server
• Self-provisioning with IBM SmartCloud
Storage Access
• Scaled snapshots with Hyper-Scale
Consistency
EconomicsEconomics Top ESRP results for Exchange
2013
Space reclamation (VMware,
Windows 2012 R2) and quick-start
mirroring
Phenomenal IOPS per footprint!
Leads the pack (as of Oct 8, 2013)
Great efficiency on top of already great XIV
efficiency

Learning more about XIV

Where to find more info on XIV
XIV Customer references: here
XIV White and Analyst papers: here
XIV Redpapers: here
XIV Demos: here
Read it
22

And please visit us at: ibm.com/xiv
And link up with our social
media:
IBM Storage Redbooks blog
IBM Security brand blog
IBM Storage LinkedIn
XIV Storage Reinvented LinkedIn
click here
© 2013 IBM Corporation23
XIV Storage Reinvented LinkedIn
XIV Twitter accounts:
@elan406
@IBMXIV_UKI
@IBMStoragerefs
@IBMStorage
@IBMXIVmgmt

Why Infrastructure Matters:
XIV for Cloud

4Q 2013 IBM XIV Storage System4Q 2013 IBM XIV Storage SystemWhy XIV is
Optimal for Cloud
SLTN
download here
© 2013 IBM Corporation25
EllisDon
niu

Cloud Economics… Infrastructure Matters
Simplified Management
– Improved admin productivity
– Lower skills required
Fewer Servers & Network Connections
– Fewer cores & connections
– No need for Fibre Channel SAN
Higher Storage Utilization
– Deliver SLAs with increased utilization
XIV – Cloud Optimized Storage
OPEX
$
Cloud Optimized Storage
Commodity Storage
OPEX: Up to 75% of
Cloud Storage Costs
– Deliver SLAs with increased utilization
Lower Software License Costs
– Fewer cores
– Database, infrastructure, SW
Lower Environmental Costs
– Power / cooling, floor space
Lower Entry Costs; Inefficient at Scale
Increasing Complex & Inefficient for
Cloud and Big Data Needs
Commodity Storage
TIME/CAPACITY
TIME/CAPACITY
CAPEX
$
Commodity Storage
Cloud Optimized Storage

Game-changing simplicity
XIV: Optimal for Cloud
Simple planning and provisioning
No RAID groups, tiering, disk blends
Connect and forget
Hotspot- and tuning-free across workloads
Simple to manage large deployments
>140 racks with IBM Hyper-Scale Manager
Continuous Operations
IBM Hyper-Scale Mobility
Move XIV volumes without host disruption
Unparalleled disk rebuild times
Fully utilized 4 TB drive rebuilds in < 1 hour
High reliability and availability
Fully redundant, self-healing, mirroring, snaps
Guaranteed SLAs
Source: IBM Estimates
Flexible QoS classes
No data movement or windows to plan
Any workload anytime
Predictable performance; scales linearly
with capacity
Flash on board
SSD caching option for up to 4.5x boost
Industry-acclaimed GUI
Breathtaking ease ideal for cloud-scale

XIV – Optimal for Cloud
It’s all about economics!
Speed
•Parallel processing
•10GbE Latency
•Flash caching
•Hotspot free!
Simplicity
•Plug & play setup
•Autonomic
Efficiency
•Power efficient
•High-density media
•Low-touch management
•Incremental snapshots
Elasticity
•Grid distribution
•Seamless scale-up
•IBM Hyper-Scale
scale-out

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