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CASE STUDIES
1
ENDER’S GAME
BRANDED STARCRAFT TOURNAMENT + HIGH IMPACT MEDIA
CUSTOM CONTENT
BRANDED STARCRAFT TOURNAMENT + HIGH IMPACT MEDIA
3 DAYS TO KILL
A 3 DAY CALL OF DUTY MARATHON W/ TEAM OPTIC: GOAL - ACCRUE AS MANY KILLS AS POSSIBLE
406,000+ HOURS OF BRANDED VIDEO CONTENT CONSUMED BY 325,000 UNIQUES IN 3 DAYS
5 MILLION EARNED MLG MEDIA IMPRESSIONS + MILLIONS MORE FROM OPTIC
#6 for 45 min
after 2 hours
Trended 5 more x
over next 3...
EARNED MEDIA SCREENSHOTS
• IN LESS THAN TWO HOURS FROM THE START OF OPTIC'S 3DTK MARATHON, #OPTIC3DTK
TRENDED TWICE
• 81% OF TWITTER #OPTIC3DTK POS...
BRICK MANSIONS
Mobile
•  eSports Report promo – live on MLG.tv and VOD on YouTube
•  7,992 YouTube views (bonus)
#4 on April 22, during
Live stream
Twitter Chat during live stream drove 20,000 tweets for
#BrickMansions, #ThrowUptheX, #...
TWITTER HIGHLIGHTS
MLG
•  17 tweets
•  12 Million earned impressions
EARTH TO ECHO
YouTube: 1,494,567 subs
Facebook: 104,139 Likes
Twitter: 245k Followers
Instagram: 1127 Followes
YouTube: 2,997,247
Twitte...
LANDING PAGE
HPTO – VIDEO + COMPANION
NEWS POST
INFLUENCER SOCIAL
ENGAGEMENT HIGHLIGHTS
•  VIDEO CTR: 1.63%
•  MLG SOCIAL DELIVERED 5 MILLION BONUS IMPRESSIONS
•  #EarthToEchoMLG TRENDED I...
MLG_Branded Live Stream Case Studies
MLG_Branded Live Stream Case Studies
MLG_Branded Live Stream Case Studies
MLG_Branded Live Stream Case Studies
MLG_Branded Live Stream Case Studies
MLG_Branded Live Stream Case Studies
MLG_Branded Live Stream Case Studies
MLG_Branded Live Stream Case Studies
MLG_Branded Live Stream Case Studies
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MLG_Branded Live Stream Case Studies

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MLG_Branded Live Stream Case Studies

  1. 1. CASE STUDIES 1
  2. 2. ENDER’S GAME
  3. 3. BRANDED STARCRAFT TOURNAMENT + HIGH IMPACT MEDIA
  4. 4. CUSTOM CONTENT
  5. 5. BRANDED STARCRAFT TOURNAMENT + HIGH IMPACT MEDIA
  6. 6. 3 DAYS TO KILL
  7. 7. A 3 DAY CALL OF DUTY MARATHON W/ TEAM OPTIC: GOAL - ACCRUE AS MANY KILLS AS POSSIBLE
  8. 8. 406,000+ HOURS OF BRANDED VIDEO CONTENT CONSUMED BY 325,000 UNIQUES IN 3 DAYS
  9. 9. 5 MILLION EARNED MLG MEDIA IMPRESSIONS + MILLIONS MORE FROM OPTIC #6 for 45 min after 2 hours Trended 5 more x over next 3 days
  10. 10. EARNED MEDIA SCREENSHOTS
  11. 11. • IN LESS THAN TWO HOURS FROM THE START OF OPTIC'S 3DTK MARATHON, #OPTIC3DTK TRENDED TWICE • 81% OF TWITTER #OPTIC3DTK POSTS CAME FROM THE MLG CHAT CLIENT • #OPTIC3DTK TRENDED WORLDWIDE ON DAY 1 FOR A TOTAL OF 45 MINUTES • MLG TWEETED 11 TIMES OVER THE COURSE OF THE MARATHON RECEIVING 4.8 MM • OVER 406,000 HOURS OF CONTENT WERE CONSUMED BY A TOTAL OF 325K UNIQUE VIEWERS EARNED MEDIA HIGHLIGHTS
  12. 12. BRICK MANSIONS
  13. 13. Mobile
  14. 14. •  eSports Report promo – live on MLG.tv and VOD on YouTube •  7,992 YouTube views (bonus)
  15. 15. #4 on April 22, during Live stream Twitter Chat during live stream drove 20,000 tweets for #BrickMansions, #ThrowUptheX, #ThrowUptheX #BrickMansions Video of twitter chat
  16. 16. TWITTER HIGHLIGHTS MLG •  17 tweets •  12 Million earned impressions
  17. 17. EARTH TO ECHO
  18. 18. YouTube: 1,494,567 subs Facebook: 104,139 Likes Twitter: 245k Followers Instagram: 1127 Followes YouTube: 2,997,247 Twitter: 426K Followers Facebook: 157k Likes YouTube: 1,017,044M Subs Twitter: 171K Followes Instagram: 2,623 Followers 3 TOP YOUTUBE MINECRAFT PERSONALITIES - CUPQUAKE, JEROME ASF AND RPM - JOINED MLG TO LIVESTEAM A CUSTOM EARTH TO ECHO MINI MINECRAFT GAME AND ALSO JOINED RELATIVITY AT THE LA FILM FEST RED CARPET TO MEET FANS
  19. 19. LANDING PAGE
  20. 20. HPTO – VIDEO + COMPANION
  21. 21. NEWS POST
  22. 22. INFLUENCER SOCIAL
  23. 23. ENGAGEMENT HIGHLIGHTS •  VIDEO CTR: 1.63% •  MLG SOCIAL DELIVERED 5 MILLION BONUS IMPRESSIONS •  #EarthToEchoMLG TRENDED IN US FOR 10 MIN •  #EarthToEchoMLG RANKED 203 OF 508 IN TRENDS - 7/1

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