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C21 Super Bowl PR and SM Summary

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C21 Super Bowl PR and SM Summary

  1. 1. Super BowlPublic Relations/Social Media Wrap-up
  2. 2. By the Numbers Total Media Impressions: 680,918,984 Total Facebook Engagement: 33 posts 2,377 likes 246 comments 1,588 shares Total Twitter Engagement: 257 tweets #C21SuperBowl Usage: 655 tweets Total Blog Posts: 17 Total Shares: 2,677Copyright © 2013 Century 21 Real Estate LLC. All rights reserved. 2
  3. 3. Media Coverage 3
  4. 4. Mass MediaCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 4
  5. 5. Industry TradesCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 5
  6. 6. Marketing TradesCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 6
  7. 7. Social Media/InteractiveCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 7
  8. 8. Survey 8
  9. 9. The Big Game is in the HouseCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 9
  10. 10. Social Version for MashableCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 10
  11. 11. Media CoverageCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 11
  12. 12. Social Media 12
  13. 13. Promoting the Super BowlCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 13
  14. 14. Promoting the Super BowlCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 14
  15. 15. Promoting the Super BowlCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 15
  16. 16. Fan ReactionCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 16
  17. 17. Promoting the Super BowlCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 17
  18. 18. Promoting the Super BowlCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 18
  19. 19. Fan ReactionCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 19
  20. 20. Fan ReactionCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 20
  21. 21. Fan ReactionCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 21
  22. 22. Fan ReactionCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 22
  23. 23. Promoting the Super BowlCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 23
  24. 24. Promoting the Super BowlCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 24
  25. 25. Promoting the Super BowlCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 25
  26. 26. Promoting the Super BowlCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 26
  27. 27. Fan ReactionCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 27
  28. 28. Fan ReactionCopyright © 2013 Century 21 Real Estate LLC. All rights reserved. 28

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