RPG is the preferred choice when it comes to raising the bar on your retail presence.

5. WHO WE ARE:
RPG is a privately held firm dedicated to delivering excellence in all areas of
branding, merchandising and retail design. RPG designs, develops, and
manufactures displays, fixtures, and retail environments for mass market and
prestige clients among a variety of industries
With an integrated business that offers everything from a simple display to a full
retail store, our experience with marketers and retailers as well as our ability to
deliver innovation, customer experience and a point of difference to each
program we create sets RPG apart.
With offices in the USA and Asia, RPG is uniquely positioned to meet the global
needs of retail merchandisers and marketers.

9. BEAUTY BRANDS
Prestige Retail Store Redesign
Complete visual and in-store identity reinvention including environmental design and fabrication,
fixture design and installation, and strategic merchandising

10. • Designed and elevated new store concept in collaboration with famed architect Kiku Obata
• 4,000 square feet of luxury salon services among 6,000 square feet of prestige product offerings
for a total of 10,000 square feet
• Innovative prestige retail solution that attracts premium brands and discerning consumers
• 30 national rollouts in process

11. • Stores are bright and contemporary with a branded integration of materials including wood,
lacquer, color core laminates, and powder-coated steel
• Fixture package includes cosmetics stations, gondolas, fragrance bars, perimeter wall fixtures,
tester displays, and open-sell merchandise system

12. BIRCHBOX
Bringing Birchbox from E-commerce to Brick and Mortar
The first brick and mortar flagship store for the online-exclusive beauty subscription service including
design, merchandising, production, and installation.

13. • RPG contributed its expertise in retail design, merchandising, and manufacturing to facilitate a
brand-new shopping experience that introduces product by category, rather than by brand
• The store itself holds the same selection online of over 250 brands and 2,500 products,
highlighting Birchbox’s point of difference as personalization and curated storytelling

14. • Over 4,200 sq. feet on two floors, an expansive loft space with 15-foot ceilings, a grand feature
wall, a glass and stainless-steel staircase, and a BYOB (Build Your Own Box) area
• The personality of Birchbox is defined by unique design elements such as marquee letters, neon
signs, the use of birch, and the strategic reinforcement of the iconic diamond pattern

15. • Use of technology creates a distinctive omni-channel experience with interactive iPads and
large video screens, as well as a rewards system that is connected to online subscriptions
• Extensive tester displays and stations, as well as a full salon, create a playful environment for
customers to explore new brands and products with or without assistance

16. BARNES & NOBLE COLLEGE: THE GLOSSARY
A New Chapter for B&N College
Design a new concept that provides college students with an immersive and experiential beauty
destination within Barnes & Noble bookstores on campus

17. • Encourages beauty brand education and discovery while driving overall in-store traffic
• Design reinforces Barnes & Noble’s unique brand heritage while reaffirming the philosophy of
selection, innovation, price competitiveness and quality

18. • Shops are adaptable for a variety of footprints, store types, and brands with all planograms and
graphics being modular and updateable
• Combination of gondolas, wall fixtures, floor stands and highlighters differentiate mass from
prestige and provides an organized way of communicating and navigating brands and
categories

19. • Engaging environment with bespoke illustrations, bright colors, and well-organized merchandising
• Mirrors, tools, trash and lighting further enhances the shopping and sampling experience
• Key experiences and features include clean well-stocked shelves, clear signage, displays and
the opportunity to test and sample products

21. OSCAR DE LA RENTA

22. ARQUISTE

23. MARC JACOBS

24. JUICY COUTURE

25. VIKTOR & ROLF

26. DOLCE & GABBANA

27. BENEFIT COSMETICS

28. BENEFIT COSMETICS

29. PHILOSOPHY

30. JUARA

31. LIPSTICK QUEEN

32. FASHION FAIR

33. EVE LOM

34. BVLGARI

35. AMORE PACIFIC

36. LA PRAIRIE

37. TRIA BEAUTY

38. CLARISONIC

39. GUCCI BY GUCCI

40. DOLCE & GABBANA

41. TORY BURCH

42. LUXOTTICA

43. SMASHBOX

44. IT BRUSHES FOR ULTA

45. BEAUTY RX BY DR. SCHULTZ

46. CHARLOTTE TILBURY

47. CHRISTIAN LOUBOUTIN

48. EB FLORALS

49. VERA WANG

50. PRADA

51. BY KILIAN

52. DKNY PURE

53. JUICY COUTURE

54. THE PLAZA

55. BLISS SPA

56. BLISS SPA

57. COS BAR

58. THE GLOSSARY at University of CA

59. NAPOLEON

60. CAROL’S DAUGHTER

61. KIEHL’S

62. VALERY JOSEPH SALON

63. KIMARA AHNERT

64. VMV HYPOALLERGENICS

65. Bruce Teitelbaum
BruceTeitelbaum@rpg57.com
RPG
119 West 57th Street
New York, NY 10019
(212) 246-3780
WWW.RPG57.COM
© 2016