Essays On Customer Service

Reflection On Customer Service
1. Demonstrated experience in customer focused service delivery (Customer focused)
My most recent positions that I have worked in retail for over one year with both Coles and
Woolworths respectively as an operations graduate and a replenished team member. I was on a retail
leadership program which involved running the following each of the departments as a department
manager this included checkouts, eftpos, handing and counting cash, receipts, refunds, customer
service, grocery, fresh food, deli, bakery, meat, financial training which leads at the end of the
program to a store manager or store support manager.
The reason for the move from Sydney to Tasmania is that I just went through as divorce and needed
my family support as my Mum and sister live here in Hobart.
I always offer my customers excellent customer service and I will give you an example of this. I
always greet my customers that come within one meter of myself with a hello and smile and put the
customer first.
Customer: One of my customers comes up and says I am looking for the Asian sauce do you know
which isle I can find it in.
Me: Absolutely, I will personally walk you to the item in the isle
Me: What type of Asian sauce are you looking for
Customer: Customer pointed at the Satay sauce
Outcome: The customer had a large smile and said Thank you so much for helping me.
Me: My pleasure
I previously worked for the Department of New South Wales Health, whose mandate is to provide
procurement information
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Customer Service Essay examples
Companies are misguided nowadays by the notion that customers depend on them, when the truth of
the matter is that companies are dependent on those customers. Customer satisfaction and customer
loyalty is now essential for a business or company to survive. So what is the difference between
customer satisfaction and customer loyalty and how to companies and or business achieve this? Also
when you have difficult customers how do you achieve customer satisfaction?
It's essential that companies or businesses today listen to their customers. No company or business
today can afford to disregard the importance of customer satisfaction and loyalty. Aren't they the
same thing? No, they are absolutely not and they are enormously...show more content...
Customer loyalty is much harder to obtain that customer service satisfaction. The most important
first step is to satisfy the customer by meeting their expectations. Customers only give a company
one chance and if they aren't satisfied they will not do business with that company again, as well
as tell others of their experience. The next step would be to exceed the customer's expectations. If a
business goes above and beyond to assist the customer they begin to build loyalty. The next step is
to truly surprise the customer. In order to dominate the marketplace the company must find a way to
make them selves stand out with their product or service, accompanied with phenomenal customer
service. Once this has been done customer satisfaction and loyalty will be gained. "Acquiring a new
customer can cost four or five times more than keeping a current customer" (Bestmark, 2013). So it's
essential to keep the current customer's happy and coming back for more.
Some of the ways that businesses can build loyalty would be by offering loyalty programs,
Interacting with customers, surveys, creating institutional ties, and personalized marketing. Another
way to build loyalty is to treat your employees so well that they treat your customers well. If you
have happy employees they will treat your customers happy. "The link between satisfaction and
loyalty however is not proportional" (Kotler, Keller, 2009, p71), so businesses must

Persuasive Essay On Customer Service
There really does come a time when, as a pair of trains are getting close to each other and picking
up speed, that you know you should turn away, or at least wince meaningfully, in anticipation of the
crash and explosion of flames and flying metal that you know is just moments away. You know you
should, a part of you wants to, but you cannot turn away.
That is the feeling that I have these days as I watch the airline industry. There they are, flying along
with absolute, reckless abandon and it is just a matter of time before they hit something. I am not
sure what they will hit–reregulation, economic reality, unlooked–for competition from upstart airship
companies–but I do know that when they hit it, it will be spectacular.
So what is fueling all this talk of crashing trains and dire predictions vis–Г –vis the airlines? Two
words: Customer Service.
Any good businessman understands one thing–if he understands nothing else–that customer service
is vitally important to the continued survival of a company. In fact, ask any small business owner
the secret of his success and the answer will usually have something to do with customer service.
You can have the greatest product in the world, but if you don't work on customer service–making
the customer's experience as good as it can be–then you are not going to sell very much. If a recent
survey from the University of Michigan is correct, this seems to be a lesson lost on the majority of
airline executives these days. In fact, with

Customer Service At A Retail Shop Essay
INTRODUCTION
Customer service is a service a person receives before, during and after purchasing the item. The
success of a company partially depends on the customer service they offer, which can make
customers spend more, give a positive review or even be a frequent customer to that business or
organization. A company that valuescustomer service spends more time and money training their
employees on customer services or taking feedbacks on their services from the customers.
At a tender age was taught the art of customer service by my uncle whom I worked for during the
holidays at a retail shop. Learned that customer service involves attentively listening to customers,
being patient with them also having a clear communication to avoid misunderstandings, among
others lessons.
Learning Discussions
Throughout this discussion, we shall see the course objectives and discuss how I have demonstrated
the knowledge of customer service. These objectives of customer service are;
Use various problem–solving techniques in handling difficult customer situations. During my time
working for my uncle, I picked up some entrepreneurial skills which made me found my own
business as a wholesale distributor of sports gear, sports attire, and gym equipment. While running
the business I had to deal with different difficult situations with customers, this includes customers
being rude, talking down to me to some extent insulting me. But with time I learned to handle
different customers

Essay On Customer Support
Standard of Customer Support
While you are comparing websites to buy accessories by Plantronics, be sure that you are opting
for an option which offers high quality customer support. You can check the standard of customer
support easily before you select the website. There are multiple ways to do this. For instance, you
can send a query through email and check the time span in which the response has been provided.
Other than that, check the standard of support provided. Has the email been replied in the time
frame committed? Has the query been entertained in the correct manner? Is the support team
showing a high level of commitment? These are some of the many queries that need to be present in
your mind when you are checking the level of...show more content...
For this purpose, he would send an email explaining the query that he has. If the support team is
efficient, a prompt reply to the customer would be sent which would help him in taking a quick
decision about buying the headset. On the other hand, if the response is delayed, the customer would
have to wait for making the decision. Reputed websites have efficient support teams so that the
customers can be helped in timely manner.
Communicate about the time frame required to deliver
This is one of the key steps of buying accessories which would affect your decision. If you have
finalized 3 to 4 websites, hold a proper discussion with each of them regarding the time that would
be required to deliver the headset. Some websites have lengthy time spans for delivering. You
should check your urgency level and then compare it with the delivery time needed. If you do not
have a high level of urgency, you should ignore a website that requires a long span to deliver the
headset.
As a customer, you should check the steps taken by a particular website to deliver the accessory.
Ensure that the selected website takes the necessary protective steps to deliver the product. You
should also check whether the website is charging additional sums of money to deliver the product.
Before you go finalize the website, go through the terms and conditions given online.
Filter out the best website
Once you have gone through all the websites which you have

Customer Service Essay
1. Organisations that intend to be successful need to design products, services and product/ service
bundles to meet customer needs. How can they do this and how can they ensure that the
organisation's plans achieve quality, time and cost specifications agreed with customers? What data
and records might be drawn upon to make plans intended to meet customer needs?
Organisations that use market research to gather feedback from consumers regarding product design
and product/ service bundles tend to be more successful that those who do not use market research
as a business tool. Data received from the market research records that have been collected from any
market research including surveys, questionnaires, focus groups or simply speaking...show more
content...
It is necessary to consult with customers and other stakeholders to identify progress towards the
results, the likelihood of receiving the results towards quality targets and the impact of work against
the targets. Consulting with customers and stakeholders helps to keep the work on track, and can let
you know if things are going according to plan.
For example The Old Spaghetti Factory has Customer Feedback forms on their dining tables.
Customers are able to fill in a feedback form to comment on customer service quality, food quality,
speed of service and the dining experience overall. By collecting the feedback forms the managers
are able to see if the team is performing up the standard the organisation is aiming for.
4. Within the organisation there will be groups of people or teams which work toward goal
achievement. How can managers and supervisors ensure that team members have the skills needed
to communicate effectively with customers and to provide excellent customer service? How might
they assist colleagues in overcoming difficulties with meeting customer service standards?
Managers and supervisors need to ensure that team members have to skills needed to communicate
effectively with customers and to provide quality customer service. For this to be done, the
managers and supervisors themselves need to have a clear understanding of the goals and objectives
the organisation is trying to achieve in relation to customer service standards. They need to be able

Essay on Customer Service
October 31, 2010
Unit 10: Reflection Writing Assignment
1. The key concepts and topics in this course that have made me a stronger candidate to continue in
the business world would be what I have learned from the units dealing with:
Diversity, Customer Behavior, Customer Loyalty, and Exceptional Service:
I have learned that customer comments, good or bad should always be taken into consideration,
addressed and handled appropriately. Comments can provide insight to the thought process of the
customer and it could help improve not only the customer service department but the product as
well. The success of a company relies on the customer. Relationship Building and Solving Customer
Problems:
Satisfied customers will...show more content...
Customer service representatives (CSRs) play a big role in keeping, and bringing customers to a
business. That is why it is essential to train customer service representatives in effective
communications styles and skills because they are the liaison between the customer and the
business. The CSR's communication skills can impact the decision of a customer's loyalty and the
right communication style can be helpful in avoiding conflicts. Communication styles are methods
in which a particular individual converses with another individual. Great service requires effective
communication styles, and skills. Having a combination of these elements will guarantee that the
right message is conveyed in a way that ensures the customer receives and understands it correctly
and as intended. 2. Discuss how this course has affected you in your professional development as a
student and as a person as well as encouraging you on your academic path.
This was a very beneficial, educational and informative class. I have chosen the legal
field, more specifically, paralegal studies. I currently work for a bankruptcy law firm and I have
learned a great deal since I have been employed there. I have 30 plus years work experience and a
great work ethic. With what I have learned in this class, my work ethic, and common sense, I
believe I will be successful as a paralegal. I have learned the importance of

Customer Service : A Successful Business Essay
CUSTOMER SERVICE
Each year companies lose an estimated $41 billion due to their poor customer service.
(insightsquared) Customer service is one of the most important services in any business so much so
that many successful businesses and members of senior management consider this as one of the
keys that would spell the success or failure of the company. Today's gloomy economic news is a
concern for workers everywhere. Customer service is key to any businesses you are employed at.
Skills in dealing with customers are more important than realized. Training is critical in running a
successful business. Customer service functions are more than departments; they are part of an
essential strategy for growing your business. Make the decision today to treat your customers well
it is the cheapest marketing tool. Train your staff to be excellent representatives of the company.
Great customer service is a skill that can be learned. People expect good customer service
everywhere and it's your job to give it to them. You will learn 6 key fundamentals of basic customer
service.
Source Laura Spencer
Fundamentals
Listen
Listening means the ability to actively understand information provided by the speaker and display
interest in the topic discussed. It's essential that companies or businesses today to listen to their
customers. There are two kinds of passive and active listening. Passive is simply receiving the
message without giving any external indications. Active is that an

The Nature Of Customer Service Work
Experience The nature of customer service work is such that employers often place a higher
value on a candidate 's experience than on formal education. Data shows that 30 percent of
customer service reps have between six and 10 years of experience in the field, while 19 percent
have between 11 and 15 years experience, and 18 percent have been working in customer service
for three to five years. About 25 percent of customer service reps have been in the field for more
than 15 years, while only nine percent have less than five years ' experience. These numbers
confirm that experience is valued in customer service rep positions, and once you have
established yourself in the field, there are ample opportunities to continue in a related job for years
to come if you so choose. Skills Customer service reps need to have a varied skill set in order to
adapt to the every–changing demands of the job. Here are some of the skills employers look for in
prospective reps: Software skills CRM software – Reps may use customer relationship management
(CRM) software to access and log information. Call center software – Phone support is often
provided via a voice–over–IP (VoIP) system, which connects to a call center software solution used
by reps to keep a record of each call. Ticketing platform – Email and chat support is routed through a
system that assigns a ticket to each request and then prioritizes and assigns tickets to reps. Social
media –

Essay on Customer Service
Unit 1 Assessment Assessment You should use this file to complete your Assessment. The first
thing you need to do is save a copy of this document, either onto your computer or a USB drive
Then work through your Assessment, remembering to save your work regularly When you've
finished, print out a copy to keep for reference Then, go to www.vision2learn.com and send your
completed Assessment to your tutor via your My Study area – make sure it is clearly marked with
your name, the course title and the Unit and Assessment number. Please note that this Assessment
document has 13 pages and is made up of 5 Sections. Name: Organisation: Which organisation(s) are
you basing your answers to this assessment on? If you are...show more content...
4. Outline how the Disability Discrimination Act relates to employment. 5. In addition to the
information provided in the questions above, identify the other key legislation that specifically
relates to your chosen organisation and its industry as a whole. 6. Describe the procedures followed
by your chosen organisation in relation to equality and diversity. Your answer should include details
of any monitoring that takes place and documentation used to support this monitoring. Section 3 –
Understand career pathways within customer service 1. Describe at least two different types of
career pathways that may be available within a customer service role. 2. Identify a range of
sources where a person can find information and advice on the customer service industry,
occupations and career progression. Information relating to: Source(s) Customer service industry
Occupation Career progression 3. In your current organisation (or one that you are familiar with),
what methods of learning are available to help with career progression? 4. In your current
organisation (or one that you are familiar with), what is the procedure for accessing formal learning
programmes? What is the procedure if an application for access to

Essay On Customer Service
Sector Wise Customer Service provided
CustomerCustomer Service
Total
YesNo
Internal2278100 22%78%100%
External3862100 38%62%100%
Total60140200 30%70%100%
Fig. 5.17: Sector Wise Customer Service Provided
It is evident from the table that the external customers, the majority of the respondents (78%) say
that the public sector companies have not inclined towards the customer service in all aspects. There
is a small percentage of the respondents (22%) who are with the public sector companies for their
customer service practices.
Whereas the data reveals that almost two thirds of the respondents are (62%) saying that even the
private sector companies are not properly concentrating on the post customer...show more content...
Hence it concluded that the response given by the customer is significant.
Table 5.18 Company designs the policy from the customer point of view
CustomerReally listens to the customer
Total
YesNo
Internal82114200 41%57%100%
External964100 96%4%100%
Total178118300 59.34%39.33%100%
Fig. 5.18 Company Designs the policy from the customer point of view
It is evident from the table that the External Customer, the majority of the respondents (90%) say
that the private sector companies design the policies in customer point of view, that means the
policies have flexibility and can customize as per the individual customers need as they have come
out with a new concept called "RIDERS". There is a small percentage of the respondents (4%) who
are still not satisfied with the present trends of private sector companies for their customized
policies as they fell still more to be done in that area.
Whereas the data reveals that almost little more to half of the respondents are (57%) saying that
the public sector companies are not designing the policies in the customer point of view, means,
they did not come out with customized policies till date even after their presence in the market for
the more 75 years. They come out with too many policies out of which some policies are not at all
useful to the common and average earned

Reflective Essay On Customer Service
I have worked as a customer service representative for Delta faucet company since 2013. Time
really does fly! As a customer service rep I assist customers, seller, and plumbers with information on
products and troubleshooting. My three most favorite tasks of my job are talking to the customer to
find out the issue, troubleshooting, and making sure the customer is satisfied with the way I handled
the call. The reason I enjoy these task the most is because one, it guarantees my monthly bonus.
We have a call flow that must be met and as long as I am doing these three steps on every call that
is an extra dollar per hour. Talk about motivation! I also like when I have a disgruntled customer
who is at peace by the end of the call. I take pride in my work and knowing that I have made a
customer's day make my next call that much better. I use use all learning patterns during each
call. I use the sequence pattern throughout the call following the main call flow. Getting away
from the call flow can cause steps to be missed and can cause monitors to be marked off. I always
make sure each step is checked before moving to the next. I think my technical and precision go
hand in hand. I make sure I know how the product works as well as what causes certain issues to
be able to positively assess each situation. I am not a plumber but if you got me on the phone you
would think I have been doing it for years. Learning the products is not enough, you have to know
how they work. My job gives us

CHAPTER II REVIEW OF RELATED LITERATURE Various literature, thesis, and theories
were carefully read and studied by the researchers to synthesized and relate different scholarly
articles, journals, and other reference material to the present study entitled Customers
Satisfaction to the Service of Dasmarinas Water District. These related literature and studies gave
concrete foundation to the research. Related Literature Customer and Service According to Okoli
(2007), customer is anyone who approached the provider to satisfy his/her needs while service is
the trade between provider and customer that has the responsibility to create or destroy the
organization. In line with service is quality, which depend on the result of the customers'
comparison between expectations about service and perceived performance (Islam, 2011).
Service is different from product, and it is classified into three service dimensions, such as:
intangibility, simultaneous delivery and customer participation (Ojo, 2011). For Proompow
(2013), he defined service quality based on its important factors, where he stated that: "The
important factors of the service quality form the word SERVICE. That is 'S' stands for
satisfaction, 'E' stands for expectation, 'R' is readiness, 'V' is value, 'I' is Interest, 'C' is courtesy
and 'E' is efficiency." Customer Service From the words customer and service, customer service
means going beyond what is expected in doing ordinary way and adding value and integrity to

Speech On Customer Service
Introduction
I.Good morning sir! Please have a seat. How may I help you?
II.Concierge. Good morning sir. How may I help you?
III.This is how I greet my guest everyday during my working life at Bayview Hotel, Langkawi Island.
IV.I have learned so many things about customer services and how to reachcustomer satisfaction
when I worked as a sales person at the hotel.
V.In my speech today, I would like to inform you about the importance of customerservice, types of
customer behavior and what skills needed in order to reach customer satisfaction.
Body
I. There are several reasons why a customer service is important in tourism industry.
A.According to Business.gov.au website, good customer service can help your business to grow in
many...show more content...
They are suspicious and don't seem to trust or care to know you.
3.They will give you short and indecisive answer like "maybe" or the dreaded "I don't know".
a.Example of customer who has this behavior is mostly people from China or other country that
can't speak English so well.
C.Next types of customer behavior is the Chatty Kathy
1.They are highly sociable and very optimistic.
2.These people are warm and friendly but sometimes too friendly.
3.Try to make them stop talking and decide, but in a friendly way.
a.This type of customer is usually the elderly person.
D.The last type of customer behavior is the Jackpot.
1.They are open–minded, flexible and friendly.
2.You need to know what does this customer like and how you can help them.
3.A mostly customer who has this type of behavior is from the western country such as United
Kingdom.
III.There is several skills needed by sales person in tourism industry. A.You need to be patient.
1.You will meet different types of customer from different types of country every day.
a.Be sure to stay patient and keep smiling when dealing with them.
B.You need to be knowledgeable of the product.
1.As an employee, you need to know in overall about the product and services that your company

Customer Service For A Business Essay
Every Business has a goal to be successful. Success is needed for a business to flour grow and one
of the ways to obtain triumph in business is customer service. There are changing grades of
customer service from very poor to the excellent and while many people can provide some level of
customer service not everyone recognizes how to effectually provide this dynamic part of the
thriving business riddle. Gaining loyal customers, and giving educational platform to inform their
employees on how to give and receive great customer service as well as being able to deal with
conflict resolution correctly. What is customer service? Defined by Investopedia "Customer service
is the process of ensuring customer satisfaction with a product or service. Often, customer service
takes place while performing a transaction for the customer, such as making a sale or returning an
item. Customer service can take the form of an in–person interaction, a phone call, self–service
systems, or by other means." The research topic that I was given was on transportation and utilities. I
have chosen to focus more on the utilities industry, since there are more companies out there that
offer customer service. The first company I chose to speak about is Comcast. Comcast Corporation
is the country 's leading provider of cable, entertainment and communications products and services,
with 24.1 million cable customers, 12.4 million high–speed Internet customers and 3.5 million voice
customers. Comcast is

Improving Customer Service Essay example
Improving Customer Service
There are many methods in Asda can improve there Customer service. Nowadays every
Supermarket has there own way of saying Thank you to the customer this then shows the customer
that they are respected and the are wanted back and they are welcome to shop at your supermarket
as long as they like.
Here are some of the methods that can be used to improve the Customer service at Asda:
1. Free Gifts
2. Loyalty Cards
3. BOG OF (Buy One Get One Free)
4. Special Offers
5. Reward Schemes
6. Improve facilities
7. Make it a friendly Atmosphere
Free Gifts ==========
Free Gifts attracts many customers but it can be very expensive, so...show more content...
If customers feel they may like the offers then they will tell other people who live around them to
come and see what is on offer.
Special Offers ==============
Special Offers attract many customers and they can prove to be the talking point around the Asda
area. Special Offers attract customers who shop at supermarkets like Tesco's and Sainsbury's there
competitors and by Asda doing Special Offers they are gaining more publicity.
Reward Schemes ==============
Reward Schemes can be mixed in with the loyalty cards but they are more likely to be bonuses,
this is because reward schemes are like an extra thing to have, something that you have been given,
this could be due to the fact your loyalty to the store. Schemes could include sending vouchers to

amusement parks and discounts on in store products this will make the customer happy as they are
receiving rewards for shopping at Asda.
Improve Facilities ==================
By Asda improving facilities they could gain much more customers. If Asda were to update the
toiletry facilities and disabled facilities they could really gain more and more customers. All this
will prove costly and it will take a lot of time and effort, but the benefits are there will be more
customers and much more facilities. For example there could an

Excellence in customer service is the objective of all organisations wishing to be successful.
However, there is often a gap between customer expectations and management perceptions of
customer expectations. Organisations often fail to get close to their customers and correctly read
their expectations. Customers expect certain things when they walk into a business, and those with
the highest level of service will know how to identify those expectations and meet them to the
customer's satisfaction. However, this process is not as easy as it sounds – customer expectations
are a dynamic feature that ebbs and flows regularly in accordance with a wide range of factors.
However, when expectations are not met by the performance of your...show more content...
This technique deploys a structured interview lasting 30 minutes to one hour. The discipline behind
the interview is to ensure that all areas in the discussion guide will be addressed without limiting the
input from the customer to predetermined formats. Customers will often organize and prioritize their
needs differently than the "insiders." In new product development, it is critical to solicit the Voice of
the Customer to correct undesirable feature sets, determine most desirable value propositions, and
understand future uses and applications of a new product. This also gives the customer an
opportunity to offer innovative product/service ideas into the development process. Not only does
this result in new perspectives, it also increases customer satisfaction and loyalty when their ideas are
implemented. Additional research and refinement occurs until the product is launched. Now the
Voice of the Customer is needed to assist the company in ensuring it is exceeding customer
expectations. Exceeding expectations is extremely challenging as customers continually upgrade
their expectations. The involvement in delivering products and services that exceed expectations is
the responsibility of everyone in the company. In an on–going effort to dynamically measure
customer commitment and track changes over time, Voice of the Customer tracking research was
established. Telephone, mail and web surveys are the typical methods of collecting data from
customers. Each of

Importance of Customer Service Essay example
Importance of Customer Service
Introduction
Today's organizations fail to realize the value of their customers when it comes to the success of their
business. Without customer loyalty the success of your business will always be uncertain.
Organizations must sensitively tailor the designs of a successful firm to the particular challenges of
understanding, attracting, and keeping valuable customers. "Having satisfied customers just aren't
good enough". Kenneth Blanchard and Sheldon Bowles, co–authors of Raving Fans, believe this
concept is needed to have a successful business. I agree with this concept of customers being the
focal point of any business. I would want more than just a satisfied customer; I want a "Raving Fan".
...show more content...
Discover What the Customer Wants
After creating your vision, try to discover what the customer wants or what their vision is. The
customer will focus on just one or two things and it will be up to you to fill in the gap with your
vision. You will then pick and choose which ideas you want to use to complete or build up your
vision. Not every idea of the customer will be used or has to be used. Some ideas may not be
feasible or even applicable to what you have envisioned.
Deliver the Vision Plus One Percent
This is where the vision becomes reality; make it happen just as you envisioned it. Work out the
bugs and keep doing what ever it takes to make this vision come alive. Start out with something
small that you know you can maintain and be consistent with it. Once you have mastered that idea,
add to it, make it better by just one percent. Continue to do this with each new idea, always
producing better ideas by one percent. This way the customer is not promised something that you
will not deliver and you're not promising something too big or complex to consistently follow
through with. Consistency is critical; it creates credibility.
Conclusion
I have always believed customers are the focal point of any business. I found that having satisfied
customers does not mean you are doing a good job. It may mean the customers are satisfied
because their expectations are so low and there is no one else doing any better. Having

Importance of customer service
IntroductionNowadays, many medium sized service companies have appeared in our market
society. What factors have led them to success? Of course, the most important one is doing as best
as they can on customer service. Customer service is not only a quick table wipe and a glass of ice
water. There are many mechanisms to control it. In this essay, I am going to describe the importance
of customer service, and then I am going to talk about how customer service works in the system.
Follow that I want to focus on the analysis on how to use this method to make companies to achieve
success. Finally, I will illustrate what is my feeling in EIBT, what is its strengths and ways to
improve.
Importance of customer serviceThe meaning of customer...show more content...
However, implement of an improvement project be planned, but internal resources are not sufficient
or capable of managing the change, the appointment on a fixed term contract of a consultant or
interim manger may be a desirable option. Change can be implemented with less interruption on staff
conducting their normal duties. Changes should be consisted completely.
Successful serviceA successful service must have a pleasant environment. The most important
factors are friendly and well–groomed staff and informed staff with helpful supervisors. Otherwise, it
should have willing assistance, speed of delivery and politeness.
Customer valueThere are four types of customer value. First one is basic service. It is the very
basic services or products offered to customers. The next stage is expected service which is
customers expected what the service looks like. Then, desired service which means it will have
some add value for customers. The final part is unexpected service. Once customers become used to
superior levels of service, they may expect something more or different. Thus it is necessary to find
ways of giving the customer a different and better service that give unanticipated value.
ConclusionCustomer service plays an important role in business world to allow them to achieve
their success in the market. Customer service involves a complicated process, in which it needs to
be thoroughly planned to be

Customer Service
Customer service consists of the various ways in which a business looks after its customer. A
business that wants to provide a comprehensive high quality customer service must be aware of, and
be able to analyse, customer needs, and also to set up systems to ensure that those needs are catered
for from the first enquiry to after–sale service. Customer service consists of a wide range of
activities. The purpose of these is to make sure that customers are happy and will return again and
again. Every business should remember that customers are the factors, which affect demand for the
product. It is one of the greatest importance, therefore, for the organisation to know its customers–
who they are, what they...show more content...
They also to compete with the likes of Bp and Esso by opening up over
250 petrol stations all over the UK.
Sainsbury's was founded by John James and Mary Ann Sainsbury in 1869, they first launched
their first Sainsbury store in Dury Lane as a small dairy store, it quickly became popular because
the economic wealth in the area was at an all time low and by the new Sainsbury store offering low
prices it became one of shoppers favorites.
As the stores success grew so did the branches open up on higher class high streets like in Islington
and Kentish Town further growing and then becoming a Public Limited Company (PLC) which now
owns over 500 branches across the UK.
Types of Customer
Lordly Customers – Lordly customers like to be treated as special and important. How they are
treated is often just as important to them as what they are buying. They are impatient. They will
refuse to wait in lines or queues, even if it means not buying what they want. Their time is
valuable. If they have questions they want them answered right away. They are status conscious
and like to be seen as powerful and up to the minute. They do little research before they buy and
often buy on impulse. They treat staff as just there to serve them and have little interest in staffs
feelings or problems. They are not afraid to complain and can do so

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